The technique of anchor text in website optimization

Source: Internet
Author: User

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Today to introduce a simple site optimization anchor text tips: The so-called link anchor text, is what we say, in doing external links when the choice of target keywords. Friends who have a good understanding of search engine optimization know that the choice of the external link keyword needs to be determined according to their target keyword. For example, 11545.html "> We have a target keyword: QQ space module. So, when we extend the external link, we will choose this anchor text as our link keyword.

The optimization of anchor text is important both for external links and internal links. Rigorous anchor text can help search engine more clearly understand the theme of the page, help the web search engine ranking promotion.

1, from the difficult target keyword to start

Some keywords are very popular, but can be based on the target keyword extension of some related long tail keywords. Then start with the long tail keyword optimization, so you can avoid the big hot keyword competition. This is actually a strategy for external link optimization.

If the site's various factors do not have to optimize the hot keyword, choose hot target keyword, will waste a lot of resources. And, for hot keyword, search engine will have a series of algorithm test. Compared to the unpopular keywords, relatively easy to achieve a more rapid and obvious effect.

2, from many angles to consider

There are many kinds of links, not just promotion rankings. For the choice of link anchor text, we can consider various target keywords. Only need the target keyword is revolves around the core key words to unfold, can. Use different target keyword, also can let the search engine from each angle to understand our target page.

Anchor text optimization, its significance is not only in the promotion rankings. Search engine How to judge the value of a website, largely from the content and link two aspects. And based on the optimization of links, we can think about how to let the search engine more in-depth, comprehensive understanding of our site.

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