The tempo of the Business-to-consumer

In general, the 2008 as the first year of business E-commerce, this opportunity to enter the business investment from the angle of the rhythm is the most appropriate, neither early nor late. In business, timing is more important than people. In terms of operations, rhythm is more important than effort. The mastery of the tempo of the business is vital to the operation of the project. The so-called operating rhythm is what stage to do something, a lot of things do not advance, a lot of things do not drag after doing;

Rhythm is so important that once the Chinese richest man Chen Tianqiao's personal computer screensaver set the "Rhythm is kingly". According to a grand man, he learned the lesson of failing to start a television internet project prematurely, putting it on a computer to remind himself of the media interview. So Chen in the media interview, said that its successful experience is the only way to grasp the pace of business good.

I am now the Shenzhen municipal government-sponsored Internet Project Review, reviewed dozens of projects, to the Internet companies to see the site, but also to see their audited financial statements, the real situation of the Internet project understanding because of this special opportunity and very real. Many projects die because the rhythm is not sure. such as the initial stage of the project, some Internet projects into a large number of server equipment, since the building of the computer room, that is, access to only thousands of of the case, in advance prepared 1 million access to the equipment investment, such a violation of common sense, regardless of the rhythm of the operation, its project died almost fatalistic And those internet companies that do business in 5-star offices are unlikely to succeed. There are a lot of personal projects to do 3G, with VC money to support can be considered, individual venture capital 3G and mobile internet projects are almost as "cannon fodder", the pace of operation is too early.

However, the importance of operating rhythm is even more than anything for a business with no ready-made experience to refer to.

For the business rhythm, is 100 single/day time to do what things, 500 single/day to do what things, 1000 single or 10000 single/day to do what things, the CEO's mind to be very sober. For example, business operators, no 10000 single/day, self-built Logistics is not to think about things. Another example is not 100 single/day, all manual operation is the most cost-effective, powerful backend system and supply chain management system is inefficient, and the development of a good system with the expansion of the order, premature development of the future must not use, to be again.

The other rhythm is the first width, the narrow rhythm is appropriate, in the absence of a clear direction, as far as possible to experiment with a broader point; even with a clear direction at the outset, a narrow cadence is hard to find out where the original project is wrong.

First put after the rhythm is also appropriate, that is, operating first open to operate, and then slowly tighten. Many companies at the beginning of the company to control the very strict, do not open their hands and feet, according to have been 1 billion of sales to standardize the orderly operation of business, such a consumer can not do it. When the company is very small, to follow the operating rhythm of Taobao shop owner, that is, warehouse and office together, 24-hour service, management personally shipped, remove all processes and systems.

The rhythm of the market's exerting force is also crucial. Many companies in the supply chain do not have the advantage of the situation, blindly to do the promotion, the result of faster death. such as Chihiro in the shortage rate of more than 50%, delivery speed of more than 10 days, large-scale advertising is also not understand the results of the operating rhythm, as well as Lamiu underwear, the supply chain advantage is not obvious, wantonly promoted, the future results can be imagined.

The general right start of the business rhythm is:

The first step: Spend half a year to integrate the supply chain, find a price competitive advantage merchandise, at the same time do a simple function of the site (the site's core function to ensure that the purchase process is smooth and fast), warehousing, customer service, logistics flow shun;

The second step: do some simple word of mouth promotion, start the company all pulse introduce friends to buy things, the order process to go straight up, look at the product and website experience on the site response, this also needs 3 months to half a year time.

The third step: the accumulation of six months time, if orders more than 100 single/day, the site visits more than 10000 people, that is, the order conversion rate of more than 1%, prove your site has a chance, you can consider the promotion and expansion of ... Otherwise, consider switching off or restructuring. 100 is only a hurdle, you now only start to consider call center system, ERP, website backstage and so on.

The 1% conversion rate is the only indicator of the development prospects of the Business-to-consumer Web site. Without this indicator, there is plenty of room for improvement or transformation.

The importance of the business tempo is more than all other factors for the operator. So the importance of the business can be ranked as follows: Supply chain, operating rhythm, team ...

The author is employed in the catwalk network, contact brand.gong@zoshow.com