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All said to profit model
Second, how many people changed the "profit model"
Three, today we cannot predict the future situation
Four, with "market" and "viscosity" there will be "profit"
V. I don't know what the project's profit model is

All said to profit model

When you talk about projects these days, someone will say what is your project profitability model?

It is said that "unless you are engaged in the internet for sheer spiritual pursuits, you must consider this issue." Talk about the profit model is not shameful, do not talk about the profit model is shameful, even how to make money not to consider, how can you ensure that your team can develop, you pay not in vain? ”

Project profit model is what, frankly speaking is the method of making money, is to be able to maintain in a long period of time, and the project to bring a steady stream of profits. A lot of people are very concerned about the model, especially the profit model-blog fire, almost every blog site entrepreneurs, every reporter who is concerned about the blog will ask: What is the blog to make money? Another way to ask is what is the blog profit model?

The media said: "The Chinese Internet from the initial hot to the bubble, and then to a comeback, in the internet wave of agitation, business model and internet characteristics has been a proposition that people have been searching for."

There seems to be not much good news for China's Internet market in 2006. Search engine market after the first half of the rapid growth, the second half of the growth significantly slowed. Google China, Yahoo China, MSN China Manager easy to lead the industry on the profit model another round of discussion. In the past time, although the Chinese Internet has experienced the first purgatory of baptism, but now the whole development of the Internet is still a naïve stage. Because the future of the internet is being looked at a few hot spots, in fact, there is still no reasonable business model to support, "

As a commercial enterprise, is sure to profit is the first, can make money related to the survival of the enterprise, the same as investors money, certainly do not want to make their own investment water drift, so investors in the decision to invest in which projects, will certainly be the future of the project to make money prospects as the first factor For all parties to the project, it is important to make a business plan for any project to clarify the profit model of the project.

However, Hui Jian in research and practice found that the profit model is a summary of things. A so-called profit model, especially the new winners ' methods and paths, is uncertain at the beginning of the exploration, only through continuous exploration and adjustment, especially after successful testing, someone to summarize and study, summed up the basic, key things and some similar methods and paths in common, after systematic analysis, Define something called a profit model.

Business plan to write a profit model, but the reality tells us:

Many projects, in the beginning are not optimistic, such as Tencent originally conceived the profit model, and then intend to sell 1 million yuan no one wants.
Many projects, in the initial very optimistic, such as the original idea of the profit model billion, but also received a lot of financial support, the result was closed.

What's going on?

Second, how many people changed the "profit model"

Mr. Ma said Alibaba is probably the only internet company in China that has not changed its profit model.
Son said that many projects have changed their original profit model, except Alibaba.

Let's look at the state of the Internet in China:

Sohu tried to do the search, and then changed to the information portal, and then again to do the game.
NetEase more simply, the original to do the portal, and then the main income by mobile phone messages, now take the game route.
China net originally do the portal, now simply do software outsourcing.

Examples abound, too many projects have changed their direction in the course of project operation. If you look at the original business plan today, I'm afraid no one will laughing.

The enterprise above is undoubtedly lucky in a sense, first through a profit model of the project plan, access to investment, at the same time later found wrong, and changed their profit model, but also successful. And like the billion tang that did not change in a timely manner of the enterprise closed the door.

Why did the model that was approved later fail in reality, and why did their new model of change succeed? Hui Jian do not know China Internet several people dare to say, after three years, who dare to say like Ma Yun, their profit model has not changed?

Three, today we cannot predict the future situation

What kind of reason will lead to such a result, Tencent QQ as an example, we analyze how a project's profit model is how to develop.

The first stage: from February 1999 QQ released to May 2000, QQ quickly gathered 100,000 users. At this time Tencent or client advertising for their own profit model. The joke at the time was that Ma was going to sell it for 1 million, while the other was only willing to make 700,000.

The second stage: At this time, China Mobile launched Dream Network business, August 2000, Tencent and Guangdong Mobile cooperation, only a year to turn around, to achieve 10 million yuan of pure profit. In September 2002, Tencent began to officially launch the "QQ line" number of a monthly fee of 2 yuan system. Tencent resumed free registration by August 2003. This cannot be said to be a failure of instant messaging in exploring the profit model.

Phase III: This time Tencent from the South Korean internet Enlightenment, January 26, 2003, Tencent released the QQ show, the South Korean web site can help users to dress up their QQ image of the internet value-added services has been widely popular QQ fans, but also the Internet value-added income of the great contribution point.
August 2003, QQ casual games released;
December 2003, Qq.com released;
January 2004, QQ home release;
December 2004, QQ Hall official test.

From free basic services to a variety of value-added services, from advertising revenue to brand revenue, Tencent's profit model gradually clear. is changing in the process of implementation

The mode of operation of any project is for the future, and the plan of operation of this project is indeed now, so there is a time difference between now and in the future. We must analyze the market development today to infer the future market. Then develop a framework for future operations. There are many problems in this area.

We all know that the market is ever-changing, all kinds of uncertain factors abound, many project management, project investment process of decision-making, often in the decision-making conditions are immature, decision-making factors uncertain situation. The most common challenges facing decision making are the ambiguity of information and uncertainty about the future.

There are a lot of uncertainties in future development, these variables have natural environment: such as natural disasters, earthquakes, floods and so on; social environment: National System, policy, international environment, market environment: technology promotion, alternation of renewal, competitor, internal problems: market and management, technical reserve, etc., which leads to the inability to make accurate predictions It is not possible to develop a framework for business operations for the future.

For example: The first two years, we all said that 3G, the results of the measures adopted by China Mobile undoubtedly showed a desire to keep the momentum, so under the current policy, a few years ago, we have to do a lot of 3G site planning, look back today I am afraid most of them will go to naught.

Four, with "market" and "viscosity" there will be "profit"

Since we cannot anticipate the future situation well, is there no way?

Nor is it that the key to the successful operation of the business model is the person who examines whether the business model is operable, and the first condition is to be competitive. More than 10 years of wind and rain and ups and downs, a once full of hot internet industry beat more pragmatic, the Internet quietly changed our life model, business model, capital model, its economic and social influence in all aspects far beyond our original expectations. Although today's Internet entrepreneurship is relatively blind, we have to reflect on the positioning of the model itself.

We can actually start from the source to see what kind of project is good business prospects, good business model must have two points.

First, the project must have a good popularity, the popularity here is a kind of occupation of the market. In other words, by providing some "services" or "products" to achieve some of the needs of netizens. For example, the Thunder solves some people's fast downloading demand. Some people have the market, when the profit model is not very clear, does not mean that he did not have a market or profit model, may not have been found. Therefore, when the profit model is not clear, the network project operations do not lose heart, the user first to maintain good. The website's product is excellent, can satisfy the user demand very well, the Google is a typical. Good search services gather a large number of loyal users.

When your product or service has a certain popularity, at this time will give you a project to bring benefits, but this benefit is a use of popular "eyeball" earnings, such as Sina has news, can attract a large number of netizens to visit, this kind of popularity can be carried out "eyeball" profit, so Sina's advertising fee income is good.

Second, the project must have a good viscosity, that is, your project must have to let users "inseparable" characteristics, such as the Thunderbolt does not have this, if there is a new fast download products appear, users will abandon the Thunderbolt. Tencent, Tencent's products can attract users, but his biggest strength lies in his strong viscosity, because Tencent QQ has become a good rich network communication platform, when you have a group of friends in use, in order to communicate with them, you have to use QQ, why Tencent is unwilling to open user sharing, Why so many competitors such as Zhidong always put forward to Tencent share members, because Tencent's membership system, decided Tencent QQ strong xenophobia and strong stickiness. Not you want to use, but you have to use.

In actual operation, why do many local services do well, but still can not profit? If the market is doing well, there is a great popularity, it will form a "pseudo viscosity", that is to say from the surface, it seems that everyone likes this service or product, but actually did not really build a strong viscosity, this is because only the service is not good, such as free of charge, free blog, is a great service, but you try to charge. For example, NetEase's free mailbox, Sina's blog and so on, no one dares to charge. The core reason is that these services do not have a strong viscosity, you are a toll user ran, so this is also the emblem of the Thunderbolt Thunder criticism, which is also one of the potential fatal dangers of thunder.

Here need to point out, this "pseudo viscosity" is very common, such as thunder, although there are a number of members, but these members are very loose, only that "the longer the use of the more sticky, the number of users more sticky" is true viscosity.

Hui Jian concluded that:

A project must first have a good basis for the needs of netizens, which brings a strong popularity. Can bring a very good eye economy, as the saying goes, you can earn advertising fees, if you can build a strong viscosity, it is you can safely receive service charges. If a project can be done by tens of millions of netizens like and can stick to these netizens, imagine will not make money?

How to make money is tomorrow, the first thing we have to do is to do a good job today. Many times we find such a phenomenon, many people talk about his project after the big how to make money, but can not explain how he big, that is, his project how the netizens like and recognition.

Any project if you can do a lot, almost all can make money, joke is someone said Tencent "inserted root pole can also blossom", but not a few people seriously to think about Tencent's product is how people gas and viscosity. Any project, must first consider is how the project big problem. The wife has not married home, do not want to have a son or a daughter, maybe there is infertility.

Lau said: "The internet industry, to be successful, must see the internet is uncertain side", "the Internet business model at first thought too long, perhaps the enterprise can not get up, must first from its essence, from its user value, after good luck, may be a little faster to implement business model, If you have bad luck, you may have to wait a little longer, but if you can wait long enough, it will always come. ”

One question: Is it true that the project profitability model is not known?

Answer: No, everyone will be aware of their own project at the time of the creation of the environment of the profit model, but when you have a year or two, the project is done, the environment has changed, your profit model can be guaranteed?

Let's not forget that the current Internet success has changed his original profit model. Some people say that Google has not changed, the person who said it best to understand the history of the recent past, the founder of Google did not consider the profit model at the beginning, this history is everywhere recorded. As for Baidu, more ridiculous, the beginning of Baidu's profit model is what? is to engage in system integration services, and then copied the Google model, if you take this as an example, either ignorance, or nonsense.

Bottom line: It's a nonsense to say that you know your profit model.

You think you know 500 years ago, after 500 years, immortal Ah

Hui Jian communication:
MSN (e-mail): huijian2008@hotmail.com qq:345499392 tel:0755-61284494