The ten key points of Webmaster's marketing promotion with Weibo

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Ten key points in marketing promotion of Weibo

In 2009, Google's most popular word is Twitter, while the most popular word in Baidu is Weibo, the 2010 several major portals have opened a microblogging platform, with the addition of Tencent, Weibo more hot. Its appearance not only changes the way news spreads, but also changes the way of marketing. China's first micro-bo marketing Competition "million MA guest micro-Broad race" has also aroused concern, Micro Bo as a new network marketing platform, how to make good marketing in micro-blog, there are problems in the promotion, Network Marketing Institute of Yang to share with you the promotion and training experience.

The basic setup of Weibo marketing

Network Marketing to improve the conversion rate, the first factor is trust, in the previous "Network Marketing trust ten elements" in detail, in the promotion of many times to see a lot of people's micro-blog, no avatar, the individual's basic information has not been set in detail, for individuals, as far as possible upload the real avatar, the data as far as possible to set up better.

Second, the promotion of micro-bo marketing Content

Many in the micro-blog to promote, mainly stay in the hair site related links, not so the promotion is to flow, in micro-blog as far as possible to design users interested in content, and friends to interact.

How to improve the followers of Weibo in micro-blog marketing

Because of what we have on Twitter, every fan will see to improve the effectiveness of the promotion, first of all to improve the number of fans, first to pay more attention to others, first become someone else's fans, when others pay attention to their own micro-blog, but also to pay attention to others, a number of valuable content to share, for other people's topic more forwarding and comments

Iv. the use of grammar in micro-blogging marketing

In a number of micro-blogs between the two # to express keywords, such as # Network Marketing #, its role in the micro-blog in the form of hyperlinks, @ followed by the other side of the said, is to send to each other.

Weibo marketing is also a monitoring platform

Keyword or brand words can be related to search, pay attention to this topic, to monitor the promotion in micro-bo effect, there is no relevant topic, can exchange and interaction, but also the equivalent of customer service.

Six, micro-bo marketing through a number of means to update

In some micro-blog can be bound MSN and mobile phones to update, will be more convenient and efficient related promotion, that is, did not open the microblogging site, or no computer around, can also be updated and promoted at any time.

Seven, live in the microblog marketing

Because of the immediacy of the microblogging itself, micro-blog is the best way to make direct broadcast cost-effective, in the live to add a unified keyword, such as in the Million MA Guest Network Marketing lecture live, using a number of accounts to be live, will be unified to add # million MA guest Network Marketing Big Classroom # keyword.

Viii. the relationship between Weibo marketing and website

If the site supports RSS, you can sync the content of the site to micro-blog, but also through the micro-blog plug-ins, micro-blog content displayed on the site.

Nine, Weibo marketing ranking algorithm

In the search for people in the micro-blog ranking is according to the nickname of the keyword to sort, the ranking in the topic, is according to the time to rank, search label ranking, is according to the number of fans to rank. If you want to improve the effect of promotion, first of all from the name of the nickname to pay attention to the choice, a large number of couched fans, there is the number of timely updates.

X. The relevance of Weibo marketing

No matter what network promotion, first in order to target effective promotion, Micro Bo theme should be centered around the promotion of the core, in the attention of others or to attract fans are also targeted.

The above microblogging marketing essentials are mainly from Sina Weibo to talk about, most of the microblogging promotion is the same, two years ago, micro-blogging marketing training only one hours, and now at least one day, the content of microblogging marketing more and more, of course, the importance of increasing.

Yang, 2002 personal Webmaster, the Ministry of the Department of the Internet Marketing College promotion and Training Division, the textbook "Network integration Marketing actual combat" author, the first http://blog.putui.com/archives/522.