Innovators are not just creative people, they should also be people who simplify their lives.
In this time of our lives, startups and the latest technological innovation occupy the most prominent position in the mainstream media, entrepreneurs and innovators are heroes of the Times. But the media often confuse "new" and "better" concepts. The so-called breakthrough innovation applications and technologies abound, but in this increasingly complex world, how many people think that these innovative technologies can make people's lives easier and more comfortable?
From this point of view, without considering the cost, Siegel+gale, a strategic branding company, conducted an innovative survey of users ' concerns in the United States and withdrew 2000 receipts. The result may be somewhat surprising: The following are the 10 major innovations that American users have selected
1. Portable Mobile Phone charger
A portable phone charger is as big as a credit card, and it's handy in a pocket. Thanks to the development and progress of technology, people do not have to carry a mobile phone charger and charge line, and do not go everywhere to find outlets. New products like Chargecard can be added to your phone at any time, and will not add weight to allow you to travel light.
2. Price scanners used by grocery stores
Most grocery stores are equipped with price scanners, so customers can know the price of a product without going to the checkout line, and know whether there is a discount on the item, and how much they will eventually have to pay.
3. Tracking device in baggage
If your baggage is lost during transportation, you can use your smartphone to retrieve them. Tourism is becoming more and more popular, but the journey is also full of risks and worries. Car delays, hidden charges and loss of baggage can completely ruin your mood and travel experience. However, with products like Trakdot, Viewtag or Bag2Go, you will never have to worry about losing your baggage. Just look at the smartphone and you will know where your baggage is.
4. Checkout system in Shopping cart
When you put the goods into the shopping cart, the checkout system installed in the shopping cart has already scanned them. Now the self-service checkout system is very common in many stores. A product like Scanit mobile allows you to scan and package items as you shop, and you don't have to queue up to checkout as before.
5. Waterproof smartphone
Smartphones are fragile, but people can't live without them, which raises the question: What if you accidentally drop your phone into the water? Many manufacturers have noticed this problem and developed a series of waterproof and even three (waterproof, dustproof, fall-proof) smartphone, such as Samsung GS4 Active, Sony Xperia Zr and Kyocera torque and so on.
6. Keep all passwords in one place
In this digital age, consumers often set different passwords for different websites and accounts because of concerns about the security of the Internet, and generally consumers need to remember more than 10 passwords. Products like last pass and Onesafe can help consumers keep all passwords in one place, simplifying landing operations and reducing the number of times they use the "Forget Password" feature.
7. Smart phone parity application
For many consumers, shopping is the process of spending the least amount of money to buy the most satisfying goods. In the past, this process may be time-consuming, but now, with Quick Scan, buy via and price grabber, shopping parity becomes much easier. Scan the product with a mobile phone, and those apps can list its price in different stores. This can save time and cost-saving products will certainly make people's lives easier.
8. Car suitcase that can be opened with foot
When you have your hands full of groceries, sports equipment, food, or something, it's very difficult to open the trunk of your car. But now there's a car suitcase that can be opened with a foot, like Ford Escape, which you don't have to put your hands on the floor in order to open the trunk.
9. The boarding pass of the smartphone
Major airlines have provided electronic boarding passes, so that passengers do not have to queue to print a paper boarding pass, and do not have to worry about the loss of boarding pass problems. This is important to consumers, who think the innovation is valuable.
10. Smart phone apps that can bring together grocery coupons
Using coupons can certainly save money, but time is another problem. It is time-consuming to collect coupons, save coupons and remind yourself to use them in time. Products like cell Fire, Key ring, or card star can save a lot of time for consumers by keeping all grocery coupons in one place.
What innovations have not been selected for the 10 major innovation list?
Google's fiery Google glasses were ranked at the end of the innovation list, which shows that consumers are different in terms of the value of innovation.
Consumers value innovative technologies that improve their daily lives. The drone itself may indeed be imaginative, but it seems to be a bit too far from the consumer's life compared to a waterproof smartphone.
Obviously, consumers don't always stare at new products that look cool. Research suggests that consumers are more focused on technologies that make their lives easier and more comfortable, giving them a bit of quiet technology that will give them more time to do what they want.