The ten resisting of e-commerce:

E-commerce has been really hot in recent years. According to the data of the Qing division, 2006-2009 http://www.aliyun.com/zixun/aggregation/7836.html "> China e-commerce business investment hotspot region in Beijing, Shanghai and other first-line cities and eastern coastal areas, The total investment case 95, the disclosure amount is 66, the total investment amount is 604 million US dollars. But these investments are also leading the Chinese business sector to E-commerce-led misunderstanding, it seems that E-commerce must be the B2X model, it seems that the traditional enterprise's future is the business, is online sales and marketing. I don't. In my opinion, the traditional enterprise has another way.

Chinese history and culture like qualitative, do not like quantitative. The writings of the ancients like to affirm the righteous righteousness and discern the gentleman villain. This is certainly the loveliness of the ancient Chinese: moral standards and philosophical speculation have always been an important factor affecting Chinese behavior, but this has also created a bad habit in China: rarely try to manage the country digitally. Mr. Renyu has already had a lot of accounts, and I'm not parody here. However, it is certain that China's traditional enterprises so far many actions still do not really implement the concept of digital management, and can be from the digital management of enterprises is one of the core value of E-commerce.

China's economy has made splendid achievements since 1978. China's growth over the past 30 years has been booming for a long time at home and abroad. No matter the house or the pin, as long as can produce, will certainly be able to sell out. The low cost of labor adds a substantial competitive advantage to such production. In this context, a large number of enterprises in line with the spirit of seizing the sun, expand production, expansion, and then expand production. And the refinement of management, equipment quality and energy consumption is not necessary consideration. Except for companies like Foxconn, which have matured in Taiwan, most local companies are not really focused on improving management performance.

This was no problem until the collapse of Lehman in 2008. The collapse of Lehman was not as liberating as the Leifeng Pagoda's fall. The decline in orders, economic shocks, still do not see a smooth trend. In this context, how to improve the management level will be a necessary consideration for most enterprises in China. The important part of improving the management level is to enhance the management of the enterprise from the digital. Overall, the digitalization of Chinese enterprises is still in its initial stage. internal and external resource integration, the basis of management decision-making is more based on the rule of man and experience.

Even if there are digital means of the enterprise, its digital management is still in the running-in period, from the digital management of the enterprise concept has not been deeply rooted. Such a background, blindly try to export-oriented e-commerce, it is not sensible and urgent.