The ten trends of electric business industry in the 2013

2012, the Internet industry most attention, the most turbulent, when it belongs to the electric business industry. With the previous years of surging, capital competition compared to this year, the electric business industry entered a fierce and brutal knockout, 2012 because of extra hard and seems a little long.

Vertical electric business encounter cold winter, luxury electricity business integrity collapse, only goods will bleed listed, group purchase site collective voice, old electric Shanghong children were acquired, Tencent holding easy to adjust the distribution of electricity quotient, Wanda Group stationed in the electric business, Dangdang into a large platform ... Large-scale consumers are favored, but their keyword looks like "price" and runs through the year.

It is a few joys and sorrows to compete. Long tail effect appears, 2013 years of electric business industry can still be judged to be a show, but this show what kind of aspect? The top ten trends of the electric business industry are trying to depict the 2013-year "face book" of the Electric business industry.

1. Integrated mergers and acquisitions will continue

E-commerce has always been called the internet industry to absorb gold, large-scale expansion will be the theme of the 2013, the integration of capital and mergers and acquisitions will be more prominent trend. From the acquisition of Red children, Dangdang settled Taobao Mall, and then Gome, Bowser network integration, the future of the market structure will be more complex, will become a "you have me, I have you" system. And this integration is driven by a number of forces, on the one hand, the lack of follow-up capital assistance and scale effect of the power to seek refuge, as a means to continue to survive;

2. Government regulation will tighten

In the big map of China's economy, electricity business has been a mainstream circulation of commodities can not be neglected, in the past few years, around the tax, licenses, fakes and other regulatory policies tightened news, especially for Taobao, Pat, such as Consumer-to-consumer platform model, the transaction size has exceeded the trillion yuan, but the tax or not, The proliferation of fakes remains a legacy.

2012, the electric firm has aroused the government's high attention, 2013, the outstanding policies, such as tax policy, or will be further clarified. Not so long ago, Amazon was questioned by the regulatory authorities for its licensing of the Kindle store. In the 2013, the supervision and regulation work around the electric business industry will be further promoted.

3. Profit inflection point

By the impact of capital-driven and scale expansion, the electric business industry has few profit, therefore, the "profit" has become a widespread "topic" in the electric business industry. 2013, with the integrated electric business platform in the logistics distribution, information systems, supply chain system, such as a huge investment in the ending (already have a certain scale), the electric business will gradually out of high investment period, the turning point of profit.

On the other hand, after several rounds of capital baptism, to continue to gain the favor from the capital market, profitability has become necessary sufficient conditions. external and internal environment are decided, 2013 profit will be China's e-commerce development of the biggest pressure. In fact, many companies have begun to make strategic adjustments to profitability. such as the Beijing-East proposed next quarter profit, where the customer downsizing business, Gome restructuring electric business layout, Tencent adjust its electric business framework ... Directed at the profit target.

4. Fine Management

Review of the development of the electric business, it seems to have been in the stage of horse racing, this situation determines that almost all of the electric business enterprises within the extensive management model, through rapid large-scale market-grabbing, establish the industry status, with "extensive" for the scale. 2013, the industry developed to a certain stage, the electric business competition in the internal force of the battle, in view of the capital market may be temporarily down, forcing the electric business enterprises to cultivate internal strength, in order to minimize the management of resources and reduce management costs as the main goal, covering all aspects of enterprise operations, 2013, Fine management is an important index to consider the development of health index and profit acquisition ability of electric business enterprises.

5, technology-driven

The introduction of new technologies, such as cloud computing and large data, provides unlimited possibilities for the development of electric business enterprises. They can help the electrical business enterprise more accurate insight user demand, to the user accurate recommendation more matches the commodity, obtains the higher conversion rate, to enhance the electric business enterprise's income and the profit, is helpful.

Gartner expects global IT spending to exceed $3.7 trillion trillion in 2013, up 3.8% from 2012, while global data-driven spending amounted to $34 billion, a 21% increase from 2012. 2012, Jingdong Mall invested 4 billion of the two major cloud computing data center North and south, Ali is also trying to export to the electrical Business Enterprise cloud computing, cloud storage, Amazon's cloud services, and so on, a series of actions marked the electrical business are constantly expanding the frontiers of Technology, 2013, "Technology Change the Future" Factor is inducing the technology "arms race" within the electrical business sector.

6, Electric business "impact" logistics

In the 2012, the rise of the online shopping carnival, the concentration of large orders broke the power of the distribution capacity of the dealers put forward higher requirements. However, due to the lack of unified deployment and management, a number of online shopping consumers on the Third-party express services and efficiency of a lot of criticism.

Jingdong Mall by virtue of 211 Limited, door-to-door pick-up and other characteristics of services in the logistics industry set a standard, and at the end of the year to open logistics and distribution, many express companies did not reach the standard, in Beijing and east and other electric dealers under the force, but to achieve. 2013, the influence of the electric business to the logistics will continue to expand, become the key that affects the user experience, will have more electric commodity brand under the service pressure, enhance the logistics distribution standard, in order to win the user support, accumulates the market based capital.

7, the mobile electricity trader accelerates

With the popularity of smartphones and the development of mobile applications, 2012q3 China Mobile shopping market transaction size of 15.64 billion, an increase of 401.3%. The rise of mobile internet and the maturity of mobile payment environment are attracting more and more players ' participation. This, Taobao layout earlier, with a first-mover advantage, the Beijing-East is frequently exerting force, not only the daily order volume million, and on-line application store, is intended to seize the mobile internet portal, Tencent in the application research and development capabilities and the user base has obvious advantages, traffic import capacity can not be underestimated.

Internet users are changing the nature of the media, the mobile electricity quotient blurred face gradually clear, but the mobile electric business is not the existing mode of copying, the integration of mobile internet characteristics of service can be successful. At the same time, China's mobile payment transactions in the scale growth rate is also maintained above 50%, the electric business giants have to layout mobile payments, the 2013 mobile payment is expected to become a growth point of explosion,

8, O2O Breakthrough

O2O as an important concept in the electric business industry, was repeatedly mentioned in the early 2012. However, it seems to be a point of opportunity, but also a blind spot. Whether it is the ups and downs of the group buy, or the hottest two-dimensional code, or "senior players" public reviews, with users, businesses and map access resources of enterprises, are vying for O2O this strategic location. Online access to user transactions, offline mode of experience, it sounds more like a dream, it can make up for the lack of online experience, the real realization of online, offline synergy development effect.

However, the 2012-year O2O market has no obvious breakthrough, more is to stay in the discussion level, one of the most shouting than the group buying enterprises, but in the collective cold, also with the silence. According to Eric Data, the potential of the O2O business is not small, the market size is 98.68 billion yuan this year, the figure is expected to climb to 418.85 billion yuan by 2015. 2013 is not the year of O2O mature, only in the groping to achieve a commercial breakthrough.

9, micro-electric business innovation active

As a branch of "small and beautiful" in social electric power business, 2012 micro-electric business in micro-bo, community, mobile Internet platform began to emerge, such as: micro-blog on the Creative Beast Pie flower Shop, Pie Yue Fang dessert shop, and so on, these network stores unexpectedly by the high class consumer groups sought after. The reason is because of its main personalized, high-quality goods, commodity types are also concentrated in the personalized requirements of non-standard products, customer unit price is not low, and in the scale of various types of electrical business enterprises can not compete, but the profit situation is surprisingly good.

Unique service to meet the personalized needs of consumers, will maintain long-term vitality. In the 2013, with the deepening of social network, the rise of consumer consumers, personalized consumer demand will be further highlighted to meet the personalized needs of consumers, and recommend matching goods, thus increasing the conversion rate of e-commerce, in a sense, micro-electric business is also the fundamental power of the electric business.

10. Marketing model Innovation Deepen

The development of e-commerce is usually divided into four stages. The first stage is the price of electricity dealers, relying on price promotion to attract users to buy goods; the second stage is the marketing of electric business, through a wealth of marketing means to induce impulsive consumption; The third stage is the quality of the electric business, relying on high-quality Word-of-mouth to create a sustained, repetitive purchasing power; Phase four is the brand electric quotient, has the good user reputation and the brand reputation , consumer loyalty is very high.

At present, most of the electric dealers because of expansion, attract users, improve cash flow, most of the second stage of development. In the 2013, as the scale of the enterprise tends to stabilize, the enterprises turn to internal promotion, and there will be more innovation in the marketing mode. Promotional, and other conventional way of making a festival still exists, but "only the price is from" The theory is no longer a person can do, and is no longer the whole of the electric business marketing. 12, Jingdong Mall, Taobao and other electric business enterprises marketing points, the Bureau needs a unique point of entry, the idea will be more vividly in 2013.

Summary: 2012 electric Business industry's sadness and helplessness, endowed with more than 2013 years of suspense and anticipation.

From the Ministry of Commerce data show that online retail and traditional retail growth gap from 2010 Q4 4.7 times times widened to 5.4 times times the 2012Q3, traditional retail growth is unusually slow, and e-commerce as the gradual infiltration of the Chinese economy in all aspects of the emerging blood, has been unstoppable force, will also play a greater Economic efficiency. With the optimization of its own model and the improvement of the user experience, as well as the improvement of the industrial environment, the electric business in 2013 will be from green to maturity, around the brutal shuffle will be staged, mobile electric business, social electric dealers also brought more opportunities, who can become the biggest supplier of the field of the winner, 2013 of these suspense will be solved.