The theory of music learning and innovation Platform for reference-siva marketing theory

Now I go where I want to know the local situation, or where to eat, buy things, I will directly to Baidu or related online inquiries possible solutions. This oneself needs to solve the way, I found the relevant theoretical support on the Internet.
The father of integrated marketing, Professor Schultz, introduced a new Siva marketing theory-Consumers seeking http://www.aliyun.com/zixun/aggregation/7432.html-to solve problems, find information, evaluate value, Find the entrance to the problem.
For example, consumers want to buy a brand of watches, in the acquisition of information phase, he may through the Baidu image to view the product information. And this time, enterprises can through the "Picture brand zone" This product, the system to provide the official HD large map, display every detail of the product, when the user search is very easy to see the product optimal display, so that consumers at this stage completely 0 distance and you provide information to interact. Another example, in the assessment of the value of the stage, there is a computer purchase demand consumers, will pay attention to the brand's cooling function is good, keyboard typing is comfortable. He may find the answers through Baidu and select comparisons. Relevant brand enterprises in addition to providing the most direct official response, but also through the "Baidu Enterprise Know" platform, consumers pay attention to the issue of systematic integration and classification processing, the need for users can directly in this platform to search related Q&a. As a result, in the consumer's different critical moment, Baidu can provide the corresponding tools for the brand and consumers in real-time, one-on-one effective communication, so as to promote consumers to form the final purchase decision.
This can be applied in our knowledge innovation platform construction, learning platform construction, how to let consumer knowledge and learning people to find the solution, information, to better use of navigation (problem-solving portal)

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