The thinking logic of electric dealer after "electric injury": The National Electric Dealer a gourd ecstasy

How is electric injury produced?

"Electric injury" logic of an electric business practitioner's Anatomy of a traditional enterprise

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Preface: Last night had a dream, dreamed of a black hair white beard old man gave me a riddle: what net than the sky is wider than the earth? What kind of goods can not be sold? Can't wake up?...... I can't sleep if I think about it.

Often, we are accustomed to describing a "revolution" as a thing that can subvert or erode many people's ideas and change or break many of the rules of the system. For example, the 1960 's American Liberation Movement and the 1980 China's reform and opening-up. I have been thinking, now this is a mess of the electronic commerce is a "revolution" it? Any nature and form of a revolution with beneficiaries there are victims. After the end of World War II, people immersed in the victory of the kiss of the moment, who still have the heart to remember those who give life to the comrades? When people indulge in the victory moment when their data are enough to tongue-tied, who is going to pay attention to those comrades who are bruised and even dead in this revolution?

It hurts.

Spring Festival I to a manufacturing friend New Year, he excited to say to me: "Brother, I finally electrical business!" I said congratulations, and then he said: Oh, I was hurt by electricity! I said congratulations because you're not the first. In the face of increasingly complex electrical business environment, in the dazzling electric platform, to withstand a wide variety of marketing promotion costs, in the electric business is not the electric injury is nothing new; Iron Shop, pus wound. The great extent of an electric dealer is proportional to the injury it has suffered!

For some enterprises, electric damage can be self-healing after electrical injury or rapid recovery, big deal I do not do, and so on mature and not late, but for some enterprises, this kind of injury, not 1:30 will heal well, and even some lifelong inability to recover, such as brand enterprises.

The price of the electricity merchant price war period, which commodity prices will touch the consumer? Day Cat calendar Year "Double 11", the brand quotient contribution ratio forever accounted for 80%. To be damned, in terms of China, the so-called brand of all walks of life you can count the fingers, in your 50 percent, in his that must be similar. The customer to the brand so-called loyalty and sentiment behind, or interest in driving. When the brand into the various electric platform unscrupulous activities, who will care about the retention of your brand value?

To a famous domestic sports shoes brand For example, a year in Taobao even the self-employed plus distribution, sold to 2.3 billion yuan, a pair of shoes were sold to 99 Yuan also package mail. You know, this pair of shoes at least 289 at the store! When consumers gradually accept and recognize the new price system and product value transfer, the rest is simple--whenever you give a thing, people think that the most hundred money, of course, you still have to mail me Oh, pro.

Electric dealers two years down, although the record is not expensive, but the damage caused by the chain effect gradually formed, and even affected a certain stage of the stock market trend. Finally, the electric business executives changed a set, the strategy adjusted and adjusted, until now do not know where to go. This example abounds, catchy, casually to a paragraph without exaggeration. People would ask, "Aren't these bosses aware of that in advance?"

Good question. I don't know if I'm aware of these pitfalls. All I know is that these brands are not thinking about these pitfalls in their minds when they join the electrical business. But how to use this channel and access to combine my enterprise sales model, improve my sales share and market share, or I lie in the warehouse that value of 500 million of the inventory of junk to hurriedly sell out.

Most of the injuries originated from "motivation."

Most of those who have been injured by electricity have been motivated by electrical quotient. Those anachronistic motives are inconsistent with the current electric quotient environment trend, and the second is not in conformity with the present electric quotient platform system.

-First, environmental trends.

The entire what has gone through the "sell what" stage, just experienced the "how to sell" (how) stage, is now entering the "where to sell" (where) stage. A handful of companies have been "injured" in the "what to sell" phase, while most are "how to sell" stage.

"What to sell" this stage, all the carriers are scrambling to do "enclosure" movement, that period of time, whenever the head of the network can sell the industry are circled in. Some sell books, some sell 3C digital, some sell food, Taobao is selling everything. Coincides with the platform carrier in the start of the development period, coupled with the "benchmarking" strategy (to create star businesses), at that time the merchants in the market have tasted the sweetness. Take Taobao for example, whenever you know or see Taobao do a better shop is the product of that period. Do not ignore the "benchmark" Taobao strategy, this recruit is overbearing, this is also the success of Ali's weapon equipment, can be said to eat all over the world, Ali various subsidiaries rely on this recruit started. In particular, the early days of the establishment of the cat, the operation of various industries in need of so-called competitive products, as long as you have the goods, I will give you resources, all the resources that make you rich overnight; At that time the so-called competitive products are also the South-to-north water diversion, we all map a fresh-the original online can also buy things, netizens immersed in this kind of fun can not extricate themselves.

To this end, whenever that time was "injured" by the enterprise most of the motives are not determined to cause: not early electric shock. A lot of people think that this thing will not be a long time natural and not take seriously, even the shop opened don't know what the name is.