The thinking of the electric business to explore the innovative path of mobile society

Wen/Wei Qing

In the last article I put forward the problem of the innovation trap of mobile social application, many friends on the Internet contacted me to ask how to innovate. Aside from the cliché of experts, I want to explore innovative opportunities for mobile social applications with a different mindset.

Mobile social, let me first think of is another Internet domain-e-commerce. The common denominator in these two areas is that the market is huge and the competition is particularly fierce. In addition, I found that these two areas also have the following similarities:

No one expects me to teach you how to open an online shop, do the public number, so I only talk about the opportunities outside the big platform. If the innovation of e-commerce opportunities in the vertical electric and distributor, then mobile social outlet where?

The concept of vertical electrical business is familiar to all, the concept of the distributor is relatively new, I was from the founder of the Zhang Lianglun network in June this year to pay special attention to a speech article. By their definition, a vertical electric trader is "going to sell everyone a kind of thing" for example, shoes electric dealer, there will be men's shoes, shoes, children's shoes and so on, the distribution of electricity is "to a class of people to sell all things", such as children selling child shoes, toys, diapers and so on. By definition, we are not finding the following examples.

Vertical Electric Quotient: Focus on the Amoy of footwear, focus on the supermarket shop 1th;

Distributor: Focus on baby mom's Beibei nets, for the tide of people yoho have goods;

There is no strict boundary between the distributor and the vertical, for example, there is a start-up company called Men's socks, he only sell socks, and only to sell to young men, belong to the vertical or belong to the audience? Should all belong to it, only the product will, Poly-Mei excellent product is also so, not easy to classify.

It makes no sense to dwell on whether something is vertical or partial, but understanding the concept is good for our entrepreneurial thinking. What mode of thinking do you start with? Products？ Crowd？ In contrast to the vertical and the distributor, I also put forward the concept of vertical social and social networking.

Vertical social: Featured features such as proximity (voice), Secret (anonymous), nice (picture sharing), Snapchat (Burn after reading), etc.

Social networking: Features do not have too much characteristics, but for the crowd is very clear, such as watercress (literary youth), Zank (gay), Clove Garden (medical staff), Snowball (stock investors);

On the application of the market, the vast majority of the current entrepreneurs go to the vertical social route (whenever the product always has a target audience, aiming at the position is too broad, that is not the concept of the audience). They want to be functionally different, so there's a lot more to it than an anonymous social base. To go vertical social networking, the main function to be differentiated from competitors, micro-innovation can only bring differences, which I have discussed in the trap of innovation.

Vertical socializing can be subdivided into two different ways: one is, from the existing social application function to extract a function to do the deep, such as the Nice picture sharing function, the EMOJLI expression function is already in other applications, but the other side of the function in this is the main function, the same, If you think the micro-letter shake function is very attractive, you can try it, but also the development of new features, Snapchat and secret is such a pioneer.

As for social networking, the heat has risen this year, zank and Snowball are the financing stars of this year, and a series of interest-based social product exposure is high, such as entrepreneurial social edge creators, sports enthusiasts to move, art lovers and friends of social painting. Social, the most critical how to delineate the crowd, mainly meet two points: the crowd must have a certain scale, the crowd and peers (similar) have a strong desire to communicate.

Vertical social and social networking are disruptive innovations because the former reconstructs the function, and the latter reconstructs the population. The former is more difficult, most of the domestic entrepreneurs are in imitation of foreign stage, the latter has a lot of independent innovation, the development trend is gratifying. Of course, like the electrical business, vertical social or social, but also have blurred areas and cross the region, do not have to tangle.

Finally, the O2O field of the two derivatives is mentioned: the electric quotient O2O need to explore in the very subdivision area to be smooth, for example, for the North Drift a group of young people eating problems, like Shun Fung Hacker is easy to Sibuxiang; social O2O early embryonic form is watercress of the same city activities, now there are "micro-poly", "About You" and other new sharp, The purpose of the appointment, the reconstruction of the MO first chat after the process. Among them, such as sports, movies, pets and other interests of the classification of social applications is particularly suitable for O2O development.

So the creative path to mobile social networking is in vertical social, social and social O2O. Choose the right path, there are plenty of space to dig. Whether you believe it or not, I am a letter anyway.