The third quarter of China Mobile Internet market overall size of 4.25 billion

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In the third quarter of 2010, the overall size of China Mobile's Internet market reached 4.25 billion, an increase of 3.9% per cent and a 5.8% quarter-on-quarter growth, according to an analysis released today. Eric Consulting analysis that, despite the continued decline in mobile value-added market revenue in the quarter, but mobile E-commerce and mobile gaming in the field of good market performance, to a large extent, reduce the negative impact of revenue reduction in the mobile value-added market, so that the overall size of the mobile internet market increased slightly in the last quarter.

In the third quarter of 2010, China Mobile Internet market overall size reached 4.25 billion, an increase of 3.9%, the chain growth of 5.8%. This quarter government industry management and telecom operators continue to strengthen mobile value-added market governance action and standardize the market order, resulting in the mobile value-added market continued to slump.

Despite this, mobile E-commerce and mobile gaming market revenue scale has increased significantly, driving the overall mobile internet revenue small growth.

The mobile value-added market in the third quarter accounted for 59.7%, down nearly 6.8% from the previous quarter. Mobile E-commerce and mobile gaming market performance, its market revenue accounted for the same 15.8%, compared to the previous quarter accounted for 5.1% and 1.1% respectively.

Eric predicts that the fourth quarter mobile value-added market revenue decline narrowed and gradually stabilized, mobile phone e-commerce and mobile gaming continue to maintain a steady growth posture, to promote the development of mobile Internet market is an important force.