The third Way of Baic: to provide convenient and professional services to the public and to make full use of social resources

Abstract: Specific business cooperation, to wait for the results can be announced. On the evening of December 16, Zhenggang, general manager of Baic's new Energy AG, EV200 and ES210 on the listing of two pure electric cars, although the topic of baic and le-Vision co-creation was tight-lipped,

"Specific business cooperation, to wait for results to be announced." "On the evening of December 16, Zhenggang, general manager of Baic New Energy AG, said at the EV200 and ES210 listing of two cars in Beijing, while tight-lipped the topic of BAIC's partnership with Tesco, it also made clear that" BAIC has been highly integrated with the Internet since its reorganization and will continue to learn about Internet experience in the future Get out of Baic's third road. "The third Way is to provide the public with convenient and professional services and make full use of social resources."

That night, Xu, chairman of Baic, personally announced the results of the auto car: Baic's market share in Beijing's new energy vehicles reached Three-fourths, and 2014 private purchases reached 2000 units. Baic's two electric cars, priced at 22.69 to 246,900 Yuan, are priced at 13.69 to 156,900 yuan after the subsidy.

Though reluctant to announce the latest developments in a high-profile partnership, BAIC has moved on. "Baic should have sent developers into the Silicon Valley team. "December 11, Baic insiders to the 21st century Economic report reporter revealed that the music as the newly released internet car-building plan, the attitude of Baic is full support, which is also the vehicle enterprises in the future development strategy of an important part.

As an important partner of the Tesco Super Car project, BAIC is not only conveying technical talents for music viewing, but also providing the necessary funds for it. Baic was the largest shareholder in Atieva, the US's High-tech pure electric vehicle design company, which was bought in a takeover of Beijing Auto and Tesco this summer, after Baic's capital investment.

"Many people think that le-vision car is to subvert the traditional car industry, but the North steam does not look like this, we think it is the integration of automotive technology." "In this cross-border partnership, BAIC offers hardware products, and the team's main focus is on software," the source said.

According to Zhang Yong, deputy general manager of Baic's new energy vehicle, the super car will be the vehicle of Baic's next generation of new energy high-end vehicles, which will be introduced into China's production in the future.

Can super cars replicate super TVs?

There has been more scepticism about the Lego mega-car project, including the executive layer of the music vision.

"At the end of last year, there was a vote on whether or not to make a car, and the result of the vote was that most of the executives expressed their strong objections because they had not done it and the stakes were high." But at this time, Jia's words firmly determined the music, he said, ' even if the car will be happy to be doomed, if you can ignite more people's dream, I will not hesitate '. "He Yi, the CEO of the network and the vice president of music and Video holdings, said to reporters.

This is actually one of the reasons why He Yi chooses to join the lottery. As the former general manager of Sohu Auto Division, He Yi in contact with Jia Yue Pavilion at the beginning of this year, he was also infected by his dream of making a car, and chose to devote himself to the embrace of music. However, in the face of the brutal reality, the power of the dream can play how much energy, le view of the outside world has not yet given a detailed answer to the question.

According to the Jia Yue Pavilion in micro-Bo released the see plan, the idea is to build cars, jiangle view in the Super TV project on the practice of the ecological vertical integration model copied to the automotive field, through the full independent research and development, to build the Internet intelligent electric vehicles, the establishment of automotive Internet ecosystem.

This is a very subversive idea. Prior to this, Super TV by virtue of "Platform + content + Terminal + Application" layout, has been in the color TV industry has set off a huge storm. As of now, le Vision has sold 1.5 million TVs this year, and one of every three TVs sold online is video TV. This has squeezed the survival space of rivals.

Now it wants to extend the subversive movement from television to cars. "The biggest feature of the whole project is innovation. "He Yi on the December 10 press conference, said that Le Vision will be innovative way to operate capital, layout, the same will be innovative way to build the Internet ecological structure of the car."

According to He Yi, as early as the beginning of this year, Le Vision is to start the overall planning of intelligent electric cars and car networking projects, and will be up to the next 5 years of enterprise development Strategy projects. Over the past six months, Jia Yue Pavilion has been preparing for the super car overseas, and now has a car research and development team in Silicon Valley in the United States.

"The team, covering traditional cars, electric cars, smart hardware and the Internet four of talents, in addition to Google and other innovative companies to work together, but also in Tesla, Mercedes-Benz, BMW, General Motors, Ford and other enterprises to dig a lot of talent." Jiangdong, assistant director of music, said that his main job in the past six months was to accompany Jia Yue Pavilion to Europe and the United States for this project.

However, in addition to announcing the latest progress of the research and development team, le saw the refusal to disclose details of the car's detailed business plans and financial preparations, which could not help but raise doubts about the success of the project. After all, compared with the television industry, the car needs to overcome the technical research and development, talent, manufacturing, logistics and other barriers, and more importantly, it is more money than television.

Now, according to the securities industry, the debt ratio of Lok-vision has exceeded 50%, if the investment in intelligent electric vehicle research and development to invest a lot of money will increase the risk of music to see the capital chain broken. And on the day before the plan to throw the car, the domestic five institutional investors to the hospital ward "visit" The Jia Yue Pavilion, in this meeting, Jia Yue Pavilion also admitted that music is one of the current short Board is a financial situation.

The plotting of the North steam

Despite the constant questioning, the BAIC decided to co-operate and invest money with Lok. "This is about BAIC's future strategic development, and we also believe that smart electric cars will be the direction of future development of the automotive industry." Said Baic insiders to reporters.

In fact, the new energy automobile industry is now the most important development of the BAIC group. Zhang Yong revealed that the future of Baic New Energy Automobile Co., Ltd. positioning, is to make a "technology company", rather than "car company." This has been similar to Tesla's development of technology-type car companies.

and in order to achieve this goal, BAIC, through the integration and optimization of resources at home and abroad, is trying to make its own car labels more scientific and technological, including the establishment of joint ventures with SK Korea to produce batteries, and Siemens to develop drive motors, of course, with the Lok-vision of the Super Car project is also in Beijing auto planning.

"In the future, the new energy vehicle of BAIC will develop to the Poles, one is the high-end electric smart car represented by the super car, and the other is the household electric vehicle for ordinary consumers." "Baic now focuses on the development of Home electric vehicles and will put 4~5 A, A00 and C-class electric cars in the next two years," said the source.

For the music of the Super Car project, Baic is also the master of its own electric vehicle technology, and related parts and components supporting system transport. "It's like the smart phone we're using now, and in the future on Supercar projects, BAIC will provide automotive hardware products, and the music vision job is to embed the software in the development." This means that the future of the super car will be an open platform, in addition to the music, other IT companies can also put their own software and development of the app on this carrier application. said the person.

This view also echoes the idea of music. Huang, director of the development of the UI system, said at the December 10 press conference that the idea of car-building was software first. In terms of software, le Vision has invested a lot of manpower to research and development, "we have a lot of innovation for the traditional design of the operating system, the upcoming conference will be held." In addition, it also revealed that there will be breakthroughs in voice and somatosensory control. This means that the super car will be able to host more Internet data interactivity In addition to the car touch screen previously mentioned.

In addition to products and technology, BAIC's help to the super car may also be reflected in the qualification Declaration. According to He Yi revealed that the project is now in accordance with the requirements of the relevant departments to apply for production qualification license. And in order to get the electric car production "qualification" as soon as possible, Jia Yue Pavilion has already done two hands ready. In addition to the unilateral application to the government authorities, Lok will also choose to join hands with the auto companies to increase the possibility of licensing, and the background of the state-owned enterprises BAIC now will be the best to see the application of good partners.