The thought of bringing the webmaster into the joint operation Web game

Web games, also known as online games, is actually a browser to play the game, it does not download the client, any place any time any computer can be a happy game, especially for the work of the family.

Now the web game in the end how much fire, I do not have to say, to Baidu input "web game" you see how many games to promote the game to know! A full screen! Of course, the technical mishap was smoothed out, the biggest advantage of web games-convenience is more played unbridled! No need to download packets, no installation of clients, no need to install the CD-ROM, the player can only open the page to play the game, from the first step-the game to participate in the way to achieve a revolutionary change of the web game, almost 172 million Chinese netizens open their arms.

Because of the convenience of the game viscous force is frightening: according to statistics, China's 2006 network game population reached 70%, of which, http://www.aliyun.com/zixun/aggregation/19615.html "> QQ Game arrival rate of 37%, the joint public 20%, Grand 19%. QQ game to achieve a leading reason is precisely because of the existence of QQ simplifies the game to reach the way. And so on, will reach the ultimate way to the extreme of the web game (as long as the Internet can play the game) more convenient than QQ games, plus the Web2.0, almost realized the browser and desktop games in the interface and interactive way on the similar.

In addition, web games not only stay in the form of web pages, it will also be to mobile phone WAP and mobile phone client graphics games (microdevices) way of joint development, is Cross-platform, two platform access is the same server, offline, players can continue through the mobile phone and database sharing ...

With the rise of web games, so many users have the resources of the site to do the idea of the game, actually think about it, the website has to do the most basic web game conditions: users. In the past, these users to raise the cost is very high, give up is tantamount to naught, so the emergence of web games so that everyone saw, through the game to do user flow to the possibility of the cash. On the other hand, web game research and development enterprises are mostly small and medium enterprises, in product promotion, whether financial or capacity can not compete with the client operators, copy the traditional client network to promote the way is no doubt impractical, how to promote the limited situation in the promotion of users is the Web game research and development enterprises headaches.

In view of the above two points, the website and the Web game Research and Development enterprise cooperation operator seems to be a win-get situation, the community can through the game to make users pay; But is it really what the two sides expect? As far as I am concerned, reality is not necessarily the case.

Many websites motivate users to play games by setting up incentive mechanisms within the site. such as the login game to send virtual currency or forum reading rights and other methods will be a large proportion of users into the game, on the surface, game users improve a lot in the short term, but in fact, these users are not the real sense of the game users, They play games just to get a reward, and of course they can't pay for it. Therefore, although you give him the user a reason to play the game, but did not give him the power to play the game.

With a famous city community in Shanghai as an example, its monthly coverage of up to tens, while the joint operation of several web games, and in the community entrance, navigation and many other eye-catching positions put ads, but also the game and the community level linked to the daily login can get a certain reward. In the case of such intensive publicity, the monthly income is only tens of thousands of yuan (no more than 50,000 yuan), and if the entrance for game propaganda and diversion is sold as an advertisement, it will benefit much more than the game income.

To sum up, I think that the Web site to participate in the joint operation of web games can not only evaluate the hardware input and ignore the soft cost, from the hardware, it does not need to buy a server, do not need to advertise, the site added an entry user is lined up to send you money. When you're struggling to give the user the game, is your character a partner in the game, or is it just a media campaign?