The thought of the cable TV compulsory push advertisement: the monopoly position dictates

The monopoly of radio and television and telecommunications operators allows them to disregard the user experience.

Every time I watch TV, I will turn off the set-top box that is distributed by Beijing Leroy Cable TV. On the one hand, to increase the service life of STB, in addition, reduce some power resource consumption. Although this resource consumption is likely to be negligible.

This time I found that every time I turn on the set-top box, the set-top box will be pushed to give me a static picture advertisement for about 5 seconds. The content of advertisement is also harmonious, mainly is the introduction of postal Savings TV Bank. But is the push appropriate?

This can not help but let me think of a few years ago, all over the fixed network operators under three indiscriminate DNS hijacking means. 2010, a certain operator in Shandong, broadband users in Baidu input search keyword, the total must first enter a last 10 seconds or so of the advertising page before they can enter the corresponding Baidu search results page. As we all know, Baidu has been a variety of promotion has been enough, in this case, operators have to grilled a layer of skin and advertising, it is not at all to the user experience at heart.

Some people will say that Baidu is the majority of users of the small white, I use Google. Small and safe. This you are wrong, may wish to see this Netizen's encounter: Encounter Netcom (unicom) DNS hijacking.

Over the past two years, with the Ministry of some provisions and control orders issued, operators have been a lot of convergence. However, at least when I use Beijing Unicom ADSL, the lower right corner will occasionally have a window to appear.

As a consumer, I paid to enjoy the services of the song Hua Cable and Beijing Unicom instead of paying for the ads. Users must spend time shutting down or waiting for the end of the ad, which is bound to discount the experience of paying users.

Some people will say that advertising in today's society everywhere, the bus has ads on the subway, TV programs also have ads, you go online to see Youku potatoes are also advertising, you have to and song China Unicom more than what strength? I think that these carriers of the ads appear is appropriate. On the one hand, TV shows and Youku potatoes are free to watch, rights and obligations coexist, so the program providers do not advertise naturally good, there is advertising is also people can maintain free service means; On the other hand, for the bus subway ads, passengers have to see and do not look at the choice, and the purpose of the passenger car is to travel, As long as advertising does not affect travel, it is not a hindrance to individual passengers.

However, this behavior is different for the song Hua and Unicom. On the one hand, I spent the money to enjoy the service, and did not pay less because I glanced at the advertisement, so, why didn't you tell me when you signed the contract that you had to look at the ads while you were enjoying the service? In addition, consumers watch TV and internet all need to face TV and monitor screen, push advertising will certainly interfere with normal program appreciation and surfing. For the two listed companies, this unscrupulous approach is even more disgusting.

If the song Hua or Unicom's boss goes to the restaurant to eat, each dish must first watch a TV shopping, such as eight heart eight arrows or breast beauty, their hearts will think, will not eat down and for this meal to pay for it?

The fundamental, but also in radio and television and telecommunications operators monopoly status, so they can be without scruple user experience. But for them, the days are not long. Especially for the OTT cable, the advent of the Internet, the future will erode its monopoly market.

China's cable earnings show 2012 net profit of 294.2 million yuan, an increase of 15.36 million yuan from a year earlier, an increase of 5.51% year-on-year, operating income increased by 304.75 million yuan in the same period last year, an increase of 16.06% year-on-year. You earn so much, pushing ads is cheap, we don't want, okay?