The three difficulties faced by personal website development

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The famous Huangshan Mountain is one of the top ten scenic spots in China. Legend has it that the Yellow Emperor in the completion of the Central Plains reunification after the great cause of immortality, then named Huangshan, meaning the emperor's mountain. In such a unique natural landscape under the building of a pub, and with the help of the increasingly popular Internet extension, is the emperor and Immortals have not imagined. But someone did.

Network Huangshan

Huangshan put on the internet is Chenghaiping, familiar with his people like to call him "Mountain Rabbit", because he took you to visit Huangshan, each time there are different routes, is the master of No Man's land in Huangshan.

"1995 I was in Huangshan Travel Service Internship, 1996 College graduation back to Huangshan travel agency, I became a full-time tour guide." "Chenghaiping said.

Out of the Yellow Mountain, in 2006, Chenghaiping created the Huangshan Donkey Friends Post, concluded a Huangshan and the internet between the marriage.

Chenghaiping Huangshan Donkey Friend Station as a new online tourism site, is a let to Huangshan tourism enthusiasts equal Exchange network platform. It provides information for the friends of Huangshan's favorite self-help tours and provides opportunities and space for their further understanding and participation.

"We have our own inn, which is the main camp of the major clubs to Huangshan, we can also help you book the peak accommodation, you can give the donkey friends for the team tickets, tickets, tickets, tickets and so on." "Talk about their own website, Chenghaiping self-confidence is palpable, but the question is how can people know Huangshan mountain at the foot of such a pub?"

Chenghaiping The treasure on the Internet search marketing. "Now when you enter the word ' Huangshan ' in Yahoo, ' Huangshan donkey friend Post ' will be ranked the results of the first page of the Yahoo, the right side of the window, the next also lined with the four Bureau of Huangshan Tourism website and other online travel agencies. ”

Rely on the three major search engines of the best business traffic Yahoo and "Huangshan" This hot tourism keyword, Chenghaiping each month will be a number of their own group tours of Huangshan. Although every month for Yahoo Businesses window This position fixed pay 600 yuan, but compared to bring the benefits, Chenghaiping very satisfied with the input-output ratio.

Personal Opportunities

In fact, Chenghaiping is only one of the beneficiaries of the Internet's growing prosperity. According to CNNIC survey, the number of personal websites in China has more than 240,000, the annual rate of increase in more than 50%. But more experts believe that in order to have a breakthrough in the field of personal websites, and in the era of public access to gold, but also face many difficulties. Choosing a Chenghaiping Search marketing approach is a new opportunity.

Yanping, Director of Internet Association Communication and Development Center, revealed that last year, the income source of personal websites has shrunk severely, and the problem of shortage of funds and market expansion is widely faced. Among them, the single profit model, the lack of content and the difficulty of popularization are the three major difficulties facing the development of personal website.

and the promotion of the problem forced many personal site webmaster constantly looking for new rules of the game, so when the big search engine manufacturers launch new search marketing products, some keen webmaster will be preemptive use, Chenghaiping is one of them.

Public statistics show that 82.2% of netizens used search engines to find the product information they needed. So in Yahoo and other big search engines to purchase rank has become the Huangshan Donkey friends and other personal website marketing promotion of the most important way.

And with the rise of personal websites, as the most powerful means of web site promotion of search marketing has also begun to move closer to individual users. Recently Yahoo-led search companies began to start the search marketing popularization plan, the development of cost-effective, popular search marketing products. such as Yahoo Business window using fixed cost, simple fixed fee form, buy a search word lowest price per month only 50 yuan, become all personal webmaster can afford search marketing tools.

Search Blue Sea

Although search engine to its search marketing product innovation for personal website in the promotion ushered in a new situation, but the profit model of the sleepy still let too many webmaster are faced with the brutal "Red Sea." At present, advertising constitutes the sole source of revenue for most personal websites, and mainly relies on alliances controlled by large and medium web companies to distribute customer ads or wireless customized ads to them.

The above model makes countless personal web sites in the fierce flow of grappling.

"New search marketing products are the most important development of China's personal website, such as Yahoo Business window not only with the promotion of Web site links, but also creatively joined the ' map ', ' contact ', ' product map ', ' good faith ' and other functions, effectively prompting netizens in search engines by product, enterprise information search for product purchase. "Alibaba senior vice president resignations said.

Resignations that on such a powerful platform, if the personal site is still only based on the traditional web site promotion needs, through the purchase of keywords will search ranking fixed in front of the front page, so as to enhance the click Flow, and eventually from the large network alliance more points to a little bit of advertising revenue, "even if the cheap of all the window investment low, But there still seems to be a waste of marketing value. ”

According to a recent survey report, no web site netizens said that the future will build a site of up to 84.8%. If such a large group really joins the Internet traffic and advertising controversy, the tragic shape is simply unthinkable. Search services seem to make it easier to earn money directly from the site.