The three evils of Bing: The gorgeous interface can't save Microsoft Search

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Microsoft and Yahoo's acquisition of soap opera is not over, Microsoft has been unable to the search market, the desire to launch the Bing brand in lieu of Live search.

Try the Bing search engine, its gorgeous interface, convenient video and image search function, and embedded map is really a bright one. But I don't think Bing can help Microsoft get a lot of market share in the search market and surpass Yahoo's threat to Google's search position.

Reason one: Google and Microsoft are the world's top Internet software companies, from a technical point of view, whether Yahoo or Google, to achieve the current Bing to achieve any of the popular features are very easy things. In fact, many of the features are not Google do not want to add, really unwilling to Seoul. For example, the gorgeous interface will actually directly affect the user's landing speed,

Reason two: Users use inertia is difficult to change. Like the Chrome browser at the end of last year, the interface is gorgeous? Can you be powerful? But after the noise, the market share of chrome is still only hovering around 1%. User inertia is a direct impact on the new product market share of the biggest bottleneck, and Bing did not show that Firefox than IE to improve security and low system occupancy rate advantages. At present, more than 60% of users are satisfied with the search engines currently in use, which adds a lot of difficulty to Bing's marketing.

Reason three: Bing as a new product, there are many loopholes. For example, the burst of Bing can browse the yellow video loophole, I believe there must be a long way to improve performance.

         in summary, I think the current Bing interface advantages, video and image search advantages as well as embedded map design does not help Bing quickly improve its market share. To defeat Yahoo Google, improve search accuracy is the next search engine competition focus. In any case, the competition is good, Bing's appearance will promote the search engine in the function and interface of the competition further intensified, will also enable users to enjoy a better search service.