The three-step strategy of Web site Novice in the construction of outside chain

Absrtact: Outside the chain construction is the website success or not the important factor, the website quality, the search ranking how, many degree depends on the performance of the chain, of course, the importance of the construction of the chain, I do not need to long-winded, we all know, but when everyone really

Outside the chain construction is the website success or not the important factor, website quality, search rankings how, a lot of degree depends on the performance of the chain, of course, the importance of the construction of the chain, I do not need to long-winded, we all know, but when we really operate outside the chain, often there is a sense of unintelligible, Do not know where to start, Beckham although is a Web site novice, but the construction of the outside chain summed up the three step strategy, sharing out hope that we do not spray.

The first step: the construction of the outer chain

About the construction of the chain, I am not directly here to say the method, but from the side to ask you a few questions, if these problems we all do very well, then outside the chain of construction there is no problem.

First of all see whether the chain can bring to their own accurate flow. In fact, we can understand that we have to ensure that our own chain of relevance, for example, I do cross-stitch, then I need and can provide cross Stitch finished website Exchange links, and we also want to ensure that the link page and its anchor text surrounding the relevance of text, as to how to determine whether there is a correlation between the two, The author's opinion is to look at both sides of the target customers who, if the target customer is the same, then is the relevance of the site.

Secondly, the construction of the outer chain can be called high quality. Things to dilute for expensive, this is the more difficult to change the chain on the outside of the chain is actually more valuable, because the more difficult the construction of the chain, the export links will be less, the more weight will be given to the friend station, for our help of course more. There are also for the chain of assumptions to pay attention to Ningquewulan, the site for the needs of the chain must not only stay in quantity, to know that the spider for some low quality or no use of the chain will be regularly deleted, this will be in an invisible site keyword ranking drop and the number of the chain, the development of the site does not have any benefits. So in the construction of the chain when must have a clear understanding of the other site, weight, included how, have been punished such as these may affect the quality of their external chain factors should be taken into account.

Finally, whether the chain is diversified. The outside chain construction needs to pay attention to the source widespread, the form diversification. Because in the author's opinion, outside the chain construction method is more and more. Because this will make the site in the spider's eyes more natural, excluding the site purely for the sake of the suspicion of optimization. At the same time, then we have to ensure that the chain construction needs to meet two points: (1) outside the chain from different PR page, although Google withdrew from the Chinese market, but completely ignore Google's role is clearly unwise. So the influence of PR factor in the construction of the outside chain can not be neglected. But until now there are still some new station webmaster too obsessed with PR high site links, in fact, in the author's opinion, the construction of the chain should be step-by-step, a new station outside the chain can not be all high PR value, which will let spiders think your site cheating; (2) The chain to as far as possible from different IP, If your site outside the chain are from a server, then over time, spiders will think that your site is suspected of manipulation, the negative impact is also highlighted. In addition, anchor text construction to a variety of different pages, different content using different but related anchor text, so for spiders are also natural performance, after all, who can not recommend your site when the same anchor text appears. In the construction of the chain, the webmaster to ensure that the new and old links have, because from the spider point of view, a site link from the new station is too single, preferably the old and new links at the same time.

The second step: the release of the external chain skills

At this point we must first consider the weight of the release platform, in fact, on the importance of the weight of the release platform is very easy to understand, because a high weight of the platform will give us a high level of the chain of the site, so as to enhance the site outside the chain of construction effect. For each platform, I also summed up. Forum class Platform: outdated, webmaster encyclopedia, and other questions and answers class platform to choose Baidu know, Tencent asked, soft Wen site A5, Chinaz, seowhy, etc. of course, this is only small Lin own point of view, different industries in different platforms will have different effects, these need our own to dig.

Second, the survival of the release of the chain. In the construction of the chain, we must ensure his stability, because some stationmaster thought in the Forum or the blog leaves the link to be all right. In fact, these links to survive the time is not necessarily long, we want to control the success of the link release, after all, outside the chain of a day to reduce the size of the spider is an unfriendly signal. Step-by-Step to do outside the chain, in the construction of the site outside the chain before, the author recommends that you do a careful planning, how long to do their own site to do what the results, the chain to increase to how many, calculate the daily need to do how many outside the chain, so as planned, Will avoid their websites being censored in the sandbox of Baidu and Google.

Next, we should consider the specific location of the outside chain release. The external links of the site are best to be in different locations, the bottom of the site is not the only area placed outside the chain, because the natural balance of the link should be from the site in different pages, can be in the navigation, can also be the text, of course, can also be at the bottom, the total outside the chain as far as possible not only in a certain position.

The last is to release the chain naturally. Outside the chain of construction to strive for nature, because only the search engine that the user sent their own outside the chain is valuable, so the construction process we should pay attention to three points: first, not only with the homepage of the link, which will make spiders mistaken for the purchase link; second, the key words to diversify, not only keyword + anchor text of the way to build , you can use the long tail keyword or similar form to appear: "XXX keyword"; third, the chain site to diversify, portals, forums, blogs and so on can appear our outside chain, become the focus of our outside chain construction.

The third step: the selection of the outer chain object

In front of Kobayashi although mentioned outside the chain release platform and relevance, but are not very specific, in fact, the above two points are aimed at the selection of outside the chain of skills, for this, Kobayashi has 3 recommendations: first, the selection of the station for a longer time, the fact that the longer the station, the more the site weight; second, if you can, As far as possible and the site of the domain name such as Gov. CN for the exchange of links, after all, search engines will be the site of these domain names as the government and corporate sites, and is also more trust in such sites; Finally, the choice of ranking in Baidu Products (encyclopedia, know, bar, etc.) ranked above the site, this is enough to prove its weight.

PostScript：

Through the above summary, I think we have a certain understanding of the construction of the chain, in short, we must choose the right way to do their own web site to do outside the chain. Because although the chain for the emperor, the content of the king, but the distribution chain is not blind, it is always to the operation of the site has a certain relationship.

Sometimes the site development of different stages, the construction of the chain of emphasis will be different. The initial stage of the site needs to use a lot of forum mass, a large number of outside the chain, quality is second (but can not not do not quality, we know), because this stage more purpose is to improve the collection of Baidu, in addition to maintain normal update on it, but the next phase of the focus is to At this stage we need to improve the PR value through the chain of high quality, through links to enhance the weight of some keywords. So at this stage we have to work with products, activities to release some high-quality soft text to improve the site traffic, the final conversion, improve the volume of the site.

Content for the king, outside the chain for the emperor. Not only the essence of website optimization, it also needs our webmaster to use practical action to prove, so we spend some energy in the construction and release of the chain, there must be no harm.