The three great strokes of network marketing in education industry

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Education industry involves a lot of classifications, such as education, early childhood education, adult education, foreign language training, vocational training, and so on, the six parts of this article is a large range, if you want to be meticulous to a certain category is the most suitable, it needs the head of network marketing thinking carefully. This article is also my contact with the education Industry Network marketing status and feelings and hair, to tell you the truth, in the education Industry Network marketing, except online training, online education, the big Head, do network marketing is basically a marketing department and supervision, there is very little will exist a team, remove the leading enterprises, and in my contact, do civil service training in the public education, Hua map education, excellent education, new Oriental, etc. are all have a team, or is the money Ballo or other reasons, network Marketing to do the ultimate need for the team, this point must understand.

Good return to the theme, Education Industry Network Marketing Three big point of the pen:

(1) Diffusion of information

Education industry from contact to see in fact already missed Weibo, and now have to see also missed the micro-letter, frankly speaking is to have ideas but not put into action. The education industry in the thinking of network marketing is the same set of rules that follow the market, the amount of input will be harvested, because for the offline market, the effect is immediate, and not like network marketing is the need to precipitate, and especially for the brand, in the current era, offline brand, not equal to the online brand, this should be clearly recognized, Then in the construction of network channels, my personal advice is the spread of multi-platform information, this is the first step, it will be said, it is no effect, no marketing, slowly listen to my way.

When an education industry carries out network marketing, the first thing to do is not how much output, but the network this channel exists how many of the company's information, in the customer wants to query the relevant information from the Internet, it is difficult to find information about the company, then for this, is undoubtedly the increase in the cost of users, Another consideration is that customers will be invaded by other information when they cannot find the relevant information. At that time, customers have more consideration and choice of space, and for the company, in the development of a user to deal with the times and the cost will be increased, in the product area, only to tell users the characteristics of a product can be, The more they play the opposite effect, the more education colleagues should think about it.

The filling of information there are a lot of platforms: Baidu products, forums, classified information, enrollment sites, blogs, their own official website. Whether or not to find micro-bo or micro-letter, in fact, micro-bo or micro-letter, I feel for the education industry is not suitable for the spread of information, but more should be used as a channel for interaction, question and answer, Micro Bo development to now, playing Micro Bo are very disgusted with the enterprise number of information, they do not even pay attention to, of course, some industries such as, So in micro-blog or micro-letter to do educational guidance, questions and answers, customer maintenance, interaction is more suitable, but also the tool to better use, do not underestimate the interaction, now customers online transactions have tended to interactive marketing.

The next step is the analysis of the platform, data analysis to distinguish between the attitude of each platform, here has to mention a consultation or conversion rate, because in the spread of information, such as the classification of information sites this type of platform will bring directly to the consultation, so in the analysis of the need to distinguish between the treatment, Consider placing ads when necessary. See here to share a dry, do not know if there is no one in use, in the classification of information, whether to take into account the thinking of the implantation of SEO, has been limited to the website optimization, Baidu product optimization, other classified information site ranking is also very good, this is also considered to Baidu know more and more difficult breach.

The information diffusion This step uses to Du Zijian "the micro-force boundless" inside said micro Bo propagates four identity's push guest, actually is the content release, but the next step is how lets the user go to the active search or matches the user to do the content.

(ii) Nationwide marketing

The full name marketing here is not really the whole nation, is to explain the company's people are the company's diffuser, the disseminator, are point customers, no need to have much influence or communication force, only need a brand identity, in this point, there is a company is good, is Zhan-Lu culture, They are in micro-blog to do is to appear their information can be active to reply, whether it is the enterprise Micro-blog or individual, that is, they from the psychological already regard themselves as a company, also not afraid to their own impact. This point is basically not done in many companies, obviously, for example, companies do activities, so that individuals micro-bo or their own channels to spread, in the statistics if not mandatory form how many will spread, the results can be imagined, not to mention the education industry, education industry, how many people playing network marketing, playing network marketing tools , thinking about how to put ads under the line, under the line that light box, where the line, where there will be that time to understand, and this is just the weak, if the competitor to see this, early start, then whether the situation is passive, and even if it is difficult to fill up, You say what happens when you let a person who doesn't play online marketing tools lead or lead a group of people to play with, so you need the wisdom of a leader. And often many companies in the education industry in the network marketing is not the root of the effect is the leader, this is not related to network marketing personnel, nor is it appropriate to do network marketing.

Of course, for the national marketing, it is important to do is that everyone in the company can play these tools or platforms, and it's also conscious of interacting with potential clients and paying attention to relationships, and a period of time when you need to start again will find it more effective than once, because these are not one plus two. This idea is not suitable for some industries, but for the education industry is absolutely appropriate, because education is the fundamental need to create an image, a brand, and the individual to shape to drive better than others. A lot of businesses get attention because of the company's leaders, Millet lei, no lei influence, millet let them do, do not dare to imagine the result; the new Oriental's Mr Yu is to create their own, and to drive the company's brand; Jack Ma, a generation of godfather figures and so on, star marketing is still very useful.

(iii) Activity marketing-Advertising marketing

The front completes the content, completes spreads the preparation next is how to export these, some means all may list: Baidu News source, Baidu bids, forum advertisement and so on. The role of the customer in these areas is to be accepted by the consumer, they represent a full world outlook values, have enough influence, and these channels in addition to the concept of a sufficient influence. In the activities of marketing, to multi-channel cooperation, offline promotion online, online propaganda line, line under the on-line is one, are the market activities of the inseparable part, but the form and thinking is different. From the dissemination of information to prepare the content, to the national marketing to spread to the present harvest, the user just enter, whether or not consulting or deal can find the internet into the education industry information, and he or she will naturally know to choose.

Why talk about campaign marketing? Because now the network marketing activities to do a good job at least after the bedding has enough resources and precipitation, and network marketing activities and the effect of the most rapid results is the activity, like the electric business, price war is not for sale, price war is not a field activities, Every activity is the most profitable time, but also the best time to test.

Said three point, do not know how much recognition, because in a lot of network marketing companies are now increasingly starting to brand promotion of the perspective of development, it is a trend, network marketing experienced a rough type of advertising bombing, consumption has been cultivated, so to use a kind of more fit with the form of consumer psychology marketing, and undoubtedly brand promotion is good, a brand is representative can be trustworthy, and from buyers think, since it is a brand, so very little will do to the brand has hurt things and events, naturally, trust increased. In the present age, who cares more about the user, who is more easy to get the user's heart. (Text/Huang public number: Hjialang)