The three kinds of realm that soft wen marketing should reach

Soft paper is based on the concept of specific products and problems analysis, to consumers of a targeted psychological guidance of a text model, in essence, it is the business strategy of soft infiltration in http://www.aliyun.com/zixun/aggregation/17580. HTML "> Advertising form realization, usually with the help of words and public opinion communication so that consumers agree with a certain concept, point of view and analysis of ideas, so as to achieve corporate brand promotion, product sales.

In the traditional media industry, soft Wen is highly praised, the first major reason is that a variety of media to seize the eyeball competition, people on television, newspapers, hard advertising attention to decline, the actual effect of advertising is no longer obvious, the second reason is that the media for soft text charges than hard advertising is much lower, In the case of capital is not very strong, the input and output of soft paper is more scientific and reasonable. Therefore, enterprises from all angles are willing to use soft wen test water in order to enable the market to start quickly.

ING Network marketing that the so-called soft text is a kind of motivation of the style, and soft marketing is the individual and the group through the writing of soft text, to achieve the motives, to achieve the exchange or transaction of the purpose of marketing, can be compared to hard advertising.

I think it can be compared with hard advertising, but not with hard advertising.

As we all know, hard advertising is a kind of pure advertising, direct wide and informed. And in the soft text, such as sales letters, advertising copy, investment promotion, etc., they are with "hard advertising" the nature of the soft text.

In the network marketing, if the ads compared to martial arts in the move, then the Enterprise soft marketing is the internal strength. The highest level of soft text advertising is from the form of internal strength, and soft wen just the opposite, is from the process of drilling out of the moves, in addition to the moves and the mind, but also need excellent weapons, it is soft marketing activities. The mastery of these three is the highest state of martial arts, but also the highest level of marketing.

As the saying goes, every line has its own way. In the soft text operation, also has the art, also has the boundary point.

Turn over the newspapers and magazines on hand, the major portals of the article, the level of soft wen a look at it. The state of the soft text can be easily between the intangible wins tangible, so that you unknowingly accept the enterprise want to disseminate information, and the state of the soft text is either the reader's eyes through its true face, or be simply as spam ads, see also do not look at a glance.

In order to avoid the company wasted advertising public relations costs, or spent money, please others to eat food to be looked down on, people despise, we do corporate publicity of the public relations staff will have to "endure humiliation", painstaking study of the state of soft text operation.

I think, soft wen according to the level of the state can be divided into three kinds, enterprises and public relations should be a condemnation, to see what kind of their own, in order to determine the future of the promotion in which direction. Next we take a look at the Chinese Telephone Marketing Network (www.telmk.com) Huang to soft marketing is how to say.

Spam ads

This kind of soft paper is often seen in the newspaper. It is characterized by: generally in the newspaper ad Special edition, very few pictures, some also added a border, its content from beginning to back from the Wang Po-like boast business, such as product technology how high, how powerful and so on; the title is mostly lack of originality, address, contact, telephone are obviously marked in the text, like the fear of others can not contact.

This kind of soft paper is almost entirely paid, because for the newspaper, these pages are sold as advertising page. The reader who really reads the newspaper will turn the page without even glancing at it. Therefore, its propagation effect is very poor. Enterprises for this soft wen spent a lot of advertising costs, but not good results, it is a pity.