The "Three Kingdoms" lead with "Halo" "Free star" casually use

What is the most theme of the tour? Of course not "Three Kingdoms". As a surging era, the "Three Kingdoms" subject to countless players of all ages, whether in board games, online game or the most popular mobile phone games, can find its figure. However, in the hands of the market competition so fierce in the world, the only one to please the subject matter, really can be male bully?

"Three Kingdoms" lead with "Halo"

Free star.

As we all know, the three-story game more such as "Shijiang", the endless, the player's enthusiasm seems to have not decreased, but more than before. From the point of view of the game developers, whether to choose the right subject matter, will hold the victory?

Eric, who engages in research and development at hand, tells reporters that in the Chinese market, playing games is largely the thinking of doing business. "Liu Bei, Guan Yu, Zhang Fei, Lu Bu, Cao, and other people are well-known stars, and they have died for a long time, take these ' stars ' to do the protagonist, do not need to give authorization fees, but also to earn a ready visibility and awareness, so we are willing to take ' Three Kingdoms ' to do subject matter "He admits, if draws from the current network novel or the cartoon cartoon subject matter, needs to pay hundreds of tens of thousands of yuan the copyright fee (may not be exclusive)." By contrast, the Three Kingdoms theme is absolutely more popular and universal, and in the entertainment, literature has advantages, which is more determined we take the "Three Kingdoms" to do background motivation.

Of course, in addition to the "Three Kingdoms" theme of the game, there are other types of games also loved by the players, in the domestic, the most popular game theme in turn is "Three Kingdoms", "West Tour", Chinese mythology, "Shui Hu", as well as some "cottage", the existence of copyright risk "adaptation of other well-known games" theme. These types of games, the card mode appears in the "RPG (role-playing game)" mode is the most popular, followed by the "ARPG (Action role Play game)" type. As for products have good and bad, and developers and distributors of the strength of the relevant, good subject matter is not equal to good production. If many developers blindly produce "bandwagon effect", the products will only be mixed.

Who's the boss of the game?

Market determines game type

What is the relationship between developers and the market in this process? Can the market determine the type and theme of the game? Or is it that developers have the ability to dominate the game trend, can open up new market and trend direction?

For mainland developers, developers do follow the market, says Eric. "Similar", "identical" and even "clone" those in the market the best income game play, do some small innovation-this is what most mobile game developers do: The market determines the type of game.

As for the theme, money-rich game developers will buy the copyright, the lack of money will be free copyright (such as "Three Kingdoms", "West Tour" or mythology, etc.). And some creative developers will do some theme innovation. "The game is always a creative industry, running the best, often are some ' play innovation + game experience good + distribution company to force ' the combination of the developers can not lead the market unilaterally. "This is similar to our cinema, the hospital line and the distribution company decide what kind of resources to give the film, but the ' run ' out of the film is not necessarily their most optimistic." Of course, a good film, no distributors of the favor, but also dead. ”

Hand Tour Future:

Broaden our horizons and get out of "Three Kingdoms"

21st century, the game industry is absolutely a vibrant emerging industries, with the rapid development of electronic products and the number of players in the ranks of the growing, game developers are faced with a large waiting for mining lush forest.

"China's game market, because the survival pressure is very large, resulting in the whole game industry are more aggressive and quick success, even by short-term interest trends, there are good and bad." Eric told reporters that the good place is the high production capacity of Chinese games, and product diversification, strong revenue, for the players, this is a happy trouble. However, as operators, they have to face the cost of each product agent and promote the situation of promotion costs. "The market is growing at a high speed, and the cost is growing at a high speed. "he said.

As for the topic of the future, Eric predicts that innovation should follow the strategy-as long as the market likes to launch similar themes, on the other hand, leaving part of the budget to innovative products. "But the innovation and business decision people's horizons and vision, can only suggest to look at overseas products, find some good foundation but lack of opportunities for small teams, and then buy products back agent." "For now, the real-time strategy type and the game of social simulation are worth looking forward to, but these types of products, domestic developers are far from developing to meet the market requirements of quality." ”