IPhone5 released one months, the domestic three major operators have been fully entered the state of operation. On key issues such as subsidies, the three operators seem to be scrambling to send "autumn spinach" to Apple.
In the market rumors move will introduce a simple version of IPhone4 and Telecom will be introduced into the C version of IPhone4 and IPhone5, this week, reporters from within China Unicom confirmed that the 6-person group of Vice President Li Gang has recently flown to the United States to negotiate with Apple to introduce iPhone5 price subsidy, the introduction of quantity, Sales channels and other important issues.
However, terminal subsidies have become a heavy burden. Unicom has previously provided the iphone with a maximum subsidy of up to 86%. Unicom 3G subsidy was 3.17 billion last year, the second half of which accounted for the cost of 84.5%,iphone subsidies to China Unicom.
It is rumored that Unicom's subsidy to IPhone5 will not fall, perhaps due to the close press of the other two operators. According to anecdotal sources, the price of Apple's negotiations is to subsidize any of the country's top subsidies as the iphone's standard.
According to the telecommunications insiders said, referring to China Unicom in the iPhone4 subsidies, the Chinese telecom prepared about 1.5 billion of the marketing costs.
Operators would rather carry a heavy burden and introduce the iphone. When the iphone was never formally introduced, Mobile chairman Wang said in May this year that mobile's current iphone users were moving more than 4 million, and the industry agreed that, in the event of an accident, the move would also increase subsidies.
Although Apple is delicious, it is hard to say whether it will benefit the people who eat it. The first Apple-eating at&t company and the iphone have not been profitable for two years. Yankee Group, a market research firm, said that over the past few years At&t's subsidy for each iphone was at least $300 trillion, and at&t until the 17th month of a user's contract was "likely" to make ends meet, thanks to high subsidies.
Unicom seems to have realized the embarrassment of "partnering" with the iphone. But in the current situation, operators have to work to help the iphone, and the only thing they can do is to keep a balance between expanding the market and achieving profits.