The three-month shopping network of the Tianjin double

From 71 offer http://www.aliyun.com/zixun/aggregation/11770.html "> local group buying website to 140, this city only used 3 months, in the meantime, this city buys the market scale also to rise to the national 5th. In the face of rapid growth of the group buying site, the market in the shuffle, questioning the voice is growing, group buying industry will go in which direction, can give us what changes in consumption has become a matter of concern.

Data analysis

Group purchase amount of three months increased 20 times times

To excellent network statistics show that up to the end of last year, for the city to provide services for the purchase of goods sites have 71, and currently reached 140. If you add boutique shopping sites, can cover the city's group buying site has not been thousands.

To excellent group buying Life founder and CEO An Chenghai said: "From the group purchase site in Tianjin Online, the situation of the group, Tianjin market growth is staggering, its size in the 5th place in the country, after Beijing, Shanghai, Guangzhou and Shenzhen, and last September, the city ranked in 12 places." From last September to December, the total amount of Tianjin group buys from about 5 million yuan to nearly billion, growth nearly 20 times times. The level of Tianjin market is close to that of Beijing last September. ”

Industry view

Small Web sites are not necessarily washed away

With group purchase website "originator" high friends into China, as well as Tencent, Alibaba, Sina, NetEase, Baidu, Shanda and other internet giants into the group buying market, many voices said group buying industry will shuffle in the rush. But An Chenghai that "unlikely". "Like a bustling commercial street, one or several large shopping malls can occupy most of the market share, but this does not mean that small shops lose their living space." As a matter of fact, many small websites are characterized by group buying cosmetics or other physical commodities, earning only 500 yuan to 1000 yuan a day, but they can also maintain good operation because of low operating cost. ”

At present, the number of Chinese group buying site has approached 4,000, there is a clear trend, the most popular local service group buying market is being divided into large group buying site. However, the top ten group buying sites accounted for less than 26% of the market share, the competition between them is also very fierce. An Chenghai said, "Last July to December, the sale of the top ten of the group buying site replaced 5." Thus, although mergers and acquisitions continue to occur, but small sites still have a certain living space. ”

Development bottlenecks

Supporting after-sales service urgently in place

Netizens "Blueberry tea silver cod" proposed that their own purchase of local service goods and out-of-pocket goods have differences; netizens "FRV" met the local service consumption coupons because unable to achieve the appointment and expired embarrassing situation. Although it was not long ago to handle, the United States group to represent the group buying website "Not consumption refund" service, and in the industry to stir the wave of competition, but the group buying market is still a lot of irregularities.

In this respect, An Chenghai said, the service is indeed the group buying industry urgently to resolve and is trying to solve the problem. "Overall, after the Ministry of Commerce in October last year to authenticate the site, large Web services have been gradually improved, small group buying network is also in this direction." At present, the new problem is that some suppliers of services or commodities do not cooperate in the after-sales service, which requires the industry to find a way to solve. ”