The Three Musketeers in reading

Three products represent RSS reading, Social magazine and personalized magazine.

RSS Reading

Masterpiece: Reeder

As the most popular reader reader on the iOS platform, it has carved out the details.

1, synchronization speed is relatively fast, and the cache support is great. Greatly satisfies the reader's off-line reading scene.

2. Connect with all kinds of reading service. The function of sharing, reading later, opening Web page, Evernote collection is very convenient in the Mac version of these one-click operation.

3, gesture operation smooth sexy, make full use of touch gestures. Article List of left and right, Article browsing page on the slide. You can even mark a part of the article listed as read------------------------------------------

What it represents is the ultimate experience of RSS reading: Aggregating attention to the site, not having any updates, and prioritizing the typography that allows people to focus on reading an article. The problem, perhaps, is the problem of RSS reading itself, the increase in information faster than the speed of human processing. As you can see from the Google Reader trend, I've read 18,893 entries since 2011.5.2. There are now 2,468 unread articles, and more than 200 daily growth. In the reader, you can only quickly determine whether you want to start reading an article from the timeline title and a little text. And Google Reader's magical sort, it seems not so accurate to capture my liking.

Ii. reading of social magazines

Masterpiece: Flipboard

The idea is that the founder of the magazine at random read a number of magazines, inspired by the visual impact of magazines and vertical field, want to bring more than one magazine into an app.

Flipboard's magazine design is subtle and most of the app doctrine, but its most subtle is the mastery of social networking, where the real technology core is invisible. Unfortunately, "most people are the same, just like the Faces of Love." ”

1. Based on social network

For the way information is sorted, Flipboard is based on the importance of information rather than simple timeline. How do you measure the importance of information? There are a number of factors to be found: Most people share, more friends to share, and friends who interact more closely. It's two years earlier than the smart sort of Sina Weibo.

2, from the media to do vertical field

Research Flipboard is best to download the US area, because Twitter is better at media than Weibo.

The initial entry of the choice of finance, technology, fashion and other channels are from the various fields of twitter/micro-blog, a comparison will find that the various areas of Twitter is very important to the rights of the media, will be the field of senior people to speak, the essence of the content to tears, Will never see a financial Twitter account sent a good morning evening peace of mind. On the basis of such media quality, the vertical field of the magazine can be realized.

3, docking the media

After the platform is big, all kinds of media resources are pouring in, no longer just from the crawl of social network. such as audio resources, you can listen while watching, such as Instagram popular, which has the most popular Instagram works, such as Mushroom street, display a variety of goods. As far as I can see, the order of these resources is not simply timeline, which is inconsistent with the feed source, guessing that the order of presentation is also filtered by social networks.

In other words, the beauty of Flipboard is not just another magazine presentation style of microblogs, but the use of social networks to help you filter information.

reading of personalized Magazines

Masterpiece: Zite

Zite is the abbreviation of Zeitgeist, the spirit of the Times. The idea is that in an age of rapid information growth, Zite helps people capture major current events, insights and interesting ideas, fresh and unexpected surprises.

1, forget to subscribe, starting from the interest

Flipboard is very good to meet the vertical field, people interested in a field, you can subscribe to the field of some media content, enjoy the media (media resources + from the media) selected results. And the difference between Flipboard and zite, for example, is to put up a stack of magazines for you and your friends to choose from, and the latter is to help you bring together excerpts from many of the magazines that you are interested in.

The user's browsing record, the behavior feedback including to the article, the topic, the source, the author's liking and so on, will let Zite more and more understand his interest, the recommendation content also more and more accurate. Zite in the area of time management has also been concerned, bloggers said that the use of zite about 30 minutes a day, you can learn the most important information, and more and more closely with interest.

2, the field division of particles

Previously, the blog mentioned that if the domain is too small, will lead to only read and a word related to the article is very limited, if the domain division is too large, such as the Internet, will lead to information is very general.

Do reading radio, only for the field of science and technology, divided into: people, equipment, entrepreneurship, etc., the use of the method is through the thesaurus to form the information gene of the virtual user, so as to crawl the corresponding article. But the results are not satisfactory, the number of crawled to the article is not much, and manually edited thesaurus has great limitations.

Zite selection of the field is relatively broad, science and technology, social networks, user experience and design, can basically establish a corresponding relationship with the source, and the same source distributed to different areas, it needs further semantic recognition.

There is an interesting discussion about whether the revision should focus on the topic or the person. Because the user UGC topic label brings more questions, on the one hand psychology such topic label is abused, causes the information flow to change the water. On the other hand, some very small issues under the topic is very little, no longer have updates.

3, the other end of the recommendation, will not lead to prejudice?

According to news reports, Zite can judge whether people's political tendencies are left or right, and then recommend appropriate articles.

See here, I have a little concern, personalized magazine will lead to the formation of prejudice? Can only see the things they love to hear, but do not see the world outside the horizon. While a person's focus will determine what he sees, personalized referrals can magnify a person's subjective choice. Besides knowing yourself, recommending should also help people to improve themselves.

It is said that the solution to the Watercress station is to occasionally throw out a song that is completely inconsistent with your taste, to test whether you like the tune.

PostScript：

It was great to read a sentence yesterday, Jianhongzhi said, "The nature of a magazine is not to use paper or any medium to present content, to sell the content to the reader on a regular basis, but to operate on an interest." "Entertainment magazine with a star poster is because people are interested in stars, children's magazines have a variety of comics also attached to toys because the children's interest lies in stories and cartoons, fashion magazines Mina has Mina style mall sales apparel because the interest of girls in clothing and collocation, Management magazines interview executives because people are interested in learning about management ideas.

Thanks to the small bookstore that runs in the home, you can read a lot of magazines and, of course, the paper media industry is fading and sales are dwindling. My feelings for magazines have shifted to electronic magazines. At school, and the instructor created the "Lord of the Sea" magazine, printed out 20,000 sent to alumni, and now, I would say, hey, I would like to do a newspaper and magazine app for alumni.

Whenever you see the magazine typesetting copy to the mobile end of the electronic magazine is sad, mobile end of more interactive features, can better business interests ah, should be fully integrated with the interactive design is. Children's magazines, can be turned into audio stories and interactive games, fashion magazines, can be free to match clothing, jump to the network shopping mall, Travel magazine, you can see a city guide and Raiders, and according to your location to guide you how to go.

Looking forward to the return of interest in the electronic magazine, there will be more surprises.