The three promotion mode skills of enterprise station

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The promotion of enterprise website is different from the promotion of personal website and portal website, general corporate Web site does not require too much IP traffic, but very concerned about the ratio of IP and PV, because from these two sets of data can be intuitive to see whether the site's products and information is really attractive point, there are site retention time, access page number, bounce rate, Therefore, the most important condition for the promotion of the Enterprise station is to analyze the data and to find the promotion way and change the promotion mode from the data. I have been wandering in the company to do enterprise-type Web site to promote the accumulation of shallow experience, the following on the personal some of the corporate web site to promote the problems encountered and experience.

One: SEO optimization

SEO optimization of any type of site are inseparable from it, which also includes a maverick enterprise station, but the Enterprise Station SEO optimization generally have two major difficulties.

1: Excessive attention to beauty

Some enterprise stations (such as photography, design, apparel jewelry) Because of the characteristics of their products need a large number of flash and picture foil features will be placed in the page too much flash and pictures this has formed the difficulty of optimization, it is difficult to get a good ranking!

Personal solution is to do a good job of content optimization, looking for high-quality outside the chain to import the site home. Increase the weight of the site!

2: Keyword Screening

Enterprise Station keyword Choice has always been a worry, enterprise stations will generally have regional restrictions and product name restrictions, but added geographical and product name restrictions on the general search volume will be very small, is the so-called fish and bear cake can not have both, At this time to be measured in the end is to search for a large quantity but not targeted or small amount of search but targeted very strong keywords.

Personal experience will be the search volume is too large keywords as the site keyword, regional keyword as a classified page keyword, will be in the content of writing the long tail words into the final page keyword, so as to ensure that the site traffic promotion at the same time have a certain pertinence, to avoid the bounce rate, page access and other data is too low.

Second: external platform promotion

Enterprise Web site can not be separated from the external platform to promote, but if the external platform of the post only limited to the distribution of product information and activities of advertising stickers so through the external platform to enter the site traffic is very small, and now the major forums have been more stringent shielding advertising stickers. This kind of post form command to do a basket of water, not effective, personal experience is to form a differentiated post, the formation of authoritative interactive soft text propaganda! Enterprise Station Post is about the quality of soft text, pay attention to the interactive form of marketing activities, rather than promotional activities. Must use the good mentality to do the external platform promotion. Do not overly care about the flow of early post.

Third: Network Marketing

Network Marketing is a big co-ordination, enterprise Station marketing activities are diverse. I'll list several patterns below.

1: I very much like with the industry authoritative website to do some interactive activities, enterprises pay some products, and industry portals to hold some interactive activities to increase traffic, such a cooperative model can achieve a win-win effect without having to pay too much marketing costs.

2:cps interchange, with upstream or downstream enterprise station Exchange advertising, to achieve the industry but product differences in the cost-free advertising swaps. The formation of a brand sentence maximization.

3: The combination of online activities and offline activities. General Enterprise website is just a kind of promotion mode of enterprise. Enterprises also have some offline promotion. Generally this is an enterprise's main promotion way, as an enterprise website's Operation management personnel must communicate with the marketing department, Corners participates in some enterprise offline and the cooperation merchant's activity, does not have the cost to lift the vehicle propaganda.

This article by (www.koookooo.com blog) empty compose, welcome reprint, Reprint please specify the source! Welcome to add qq1422505086 discussion.