The three stages of personal website development

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

In fact, all things figured out, not because we are doing it, playing the internet, we do not need to consider the basic level of marketing issues. Internet development to today, all gradually return to the rational, everyone began to uncover all around the internet head of the halo immersed in thinking, the following for personal site before starting some of the questions to talk about their own views.

The first step in the beginning of everything is the most important, everyone knows, if the beginning of the wrong, then the more backward, even if you put more, also make more mistakes, the more regrets. So what do you want to do before you start a website planning?

1. Whose money do you want to make?

First of all, you have to figure out who you're going to make money from. The direct user of the website or the user of the customer?

The Internet, in the spirit of "sharing, free and free", boasted that, even today, all kinds of high-end services and all kinds of b2x can be directly charged to the user, and some other through the provision of value-added services outside the ordinary business to obtain income (such as QQ member policy is a classic case), Most websites still rely on grabbing huge "customer users" to serve their customers and gain revenue. This, online advertising is very vivid example, mobile phone value-added business is not hot up before the portal basically can only rely on this, even today, the pattern of online advertising is still classic popular. Tens of thousands of personal web sites are almost all of these patterns.

If this is the case, then you need to find out which part of the Internet you are serving. What is the structure of Internet users at this level, and what is the consumption pattern? What are the common characteristics that you are sure you have clearly differentiated and understood about them (the exact location of the classic website hao123).

Don't worry about how narrow the user community you define, see the total. Now there are almost no other items are invisible, we have to do apart from the existence of the existing industry is the lack of subdivision and subdivision. Download the rich Chinese Webmaster Station in the source code to do quite well in this respect, on the one hand, by the source code at the depth of the k666 research found that the lack of access to the location of the service webmaster for the source of the needs of the program to provide the corresponding download subdivision services, to today such a situation, is indeed inevitable. If at that time punk greedy big biting, what download category all do, perhaps today is at most a 2 Web site success expensive in insist.

For example, now a variety of paper sites, the target positioning is very clear, the crowd is very narrow, but you can see, its total demand is how huge. Baidu's list of educational classifications was once entrenched by websites such as graduation papers.

This is the most basic, if you do not know how to do the site to see, you can not know what other people want, the service you provide is basically not the possibility of meeting each other, so even if every day from friendship links, spam or Baidu and so on to run 100-200 IP access, also can not complete the transaction, The probability of these people coming back is almost Nil. The amount of traffic is naturally invalid.

2, the need to decide what to do

OK, before assuming that you have targeted a certain level of Internet users, then what kind of service do you want to provide for your target audience? This service meets the needs of these netizens, and if you want to do b2x, you need to focus on the needs. The need for purchasing power is not a requirement, and even if you provide a service, the user you are targeting cannot complete a transaction with you.

And then. You need to know, what stage do you have to dig, is it necessary or not? Demand decides to buy, of course this purchase is not a pure sense of purchase, can be to do not come to your site to enjoy the free service you offer. The more urgent it is, the easier it will be for you to provide the corresponding service.

Of course, you have to check whether this need is not big enough, that is, we often say cakes, this cake is not enough to eat you, can make you food and clothing even well-off, if too small cake, nature will not need to spend much energy on this.

An ideal demand situation is, with a certain amount of capacity, rapid growth of a slightly needed. In this state, the earlier the entry will be easier to enjoy the advantages of the industry's advanced entrants, this advantage to some extent can give later a longer period of catch-up process. The more obvious the demand exists, the more competitors will be involved in the industry, and the closer the industry is to saturation. The more saturated the industry, the more should be a detour.

3. Environment

You know the user, you know what the user wants, and you know what you should offer him, very well.

However, you also need to know what the current industry environment is, such as policy, whether in the open industry can start to do. The traditional telecommunications industry is generally unable to intervene, many prohibited industries are also unable to operate, even if you have everything, policy does not allow, everything is zero.

Here special attention to a number of prohibited industries, with the state of the legal system of the continuous integrity of the Internet intellectual Property regulations have been introduced, many previously can be booming operation, the more later the more unable to operate, such as cracking software downloads, such as edge pornography stations, such as MP3 download. Of course you hold a sum of mind, another matter, down you also need not see.

4. How about competition?

It's the cake again. If too many people go to eat, divided into their hands must not be much, this distribution is a kind of the jungle of contention, so, when you intend to do a certain type of Web site, you must investigate the industry now, there is no competition, the number is how much? What is the state of a competitor, how strong it is, What resources do you have? What are your competitive advantages over your competitors? What is your competitor does not have, or short time to overtake you. These unique things must be the key factor in the competition of the website, you can succeed.

5. Can you do it?

To this step, it should be said that you delineated the project, almost already is a can operate, with a certain prospect of a good project, congratulations!

But not too early to be happy. We all know that 3-year-olds are not going to be in the 100 kg weightlifting game, and the same thing, now you have to consider what internal and external resources and conditions are needed for the smooth operation of the project, and what resources do you have? Compare you to find out what basic conditions you lack, there is no way to overcome it?

Be sure that there are so many opportunities on the Internet that you can't do anything.

Always understand. Good chance + matching ability can be the most basic operation. Personal decision-making, management, marketing, PR and so on are only reserves and essential industry resources, industry experience.

6, how to do?

The question is how you intend to promote your service to reach the target audience and achieve a certain degree of customer satisfaction. To say well, it involves marketing, marketing theory is very simple, at the appropriate time through appropriate means to provide appropriate services to the right people. That's all.

The key is the activity of the operation, you need to do is to think more, multiple verification, and constantly verify that your tools are feasible, whether current, existing resources in the case of the best way.

Believe through your efforts. You shouldn't be difficult to find a way.

That's probably it. An analysis of internal and external factors and advantages and disadvantages of a common type. Relatively simple, in fact very formulaic applied to Philip Kotler and Michael

Porter's core ideas and some marketing common sense. But it is enough to kill the world if it can be used properly.

It turns out that many people are aware of these truths, and many people tend to overlook them. You'll make a mistake again.