The "three-step" strategy to improve the conversion of lawyer's website case source

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Before we start talking about the lawyers ' website, let's talk about the lawyers ' business. At present, the domestic law industry is not optimistic, through the judicial examination is not a problem, the problem is the social system and the legal environment of the problem, the home page is not high society, all kinds of taxes are too high; the second is the unspoken rules of litigation countless, especially just passed the death law test lawyers, life Lawyers face such a hard life, to do everything possible to find the source of the case, the establishment of a personal website is a way to find the source of the case. With the site how to present the information of the site, this is the site's most important.

I. Positioning

Many people first thought is the product positioning, this is right, the site is also a product, positioning also indispensable. Lawyer website positioning and other site positioning is somewhat different, first of all, the industry is relatively narrow, competitive degree is relatively large. It is impossible for you to locate all the lawyers who serve Beijing. So first clear your own expertise, in addition to their familiar environment, as well as by virtue of their ability to do, these aspects want to combine to locate. The second is to focus on the small classification of services, the big side has been like the legal network such as the big companies preempted, you have no way to compete with them. Small classification of the service is less competitive, and the target customer is obvious, the effect is more obvious. It is the first step of success to make a good position, just like lay the foundation.

Ii. layout

China is a strategy-speaking country and has been fastidious about its layout since ancient times. Similarly, the Web page layout is also indispensable. The first is the layout of the page design, the legal profession is more serious, solemn, style to reflect the authority of national law, do not make a very flashy, very non-mainstream feeling. The second is the layout of the page structure, the spider's default crawl way is "E" font, all the site to be updated regularly on the top left corner of the homepage, let search engines know that your site is often updated. The final keyword layout, a lot of SEO staff in order to let the page has a good ranking, you can go to stack keywords, Baidu's green rose algorithm is for keyword piling. We classify the keywords, find the main words, secondary keywords and long tail words. The main key words with the homepage to do, the key word with the column page to do, long tail words with content page to do, reasonable distribution can be a good guarantee of the ranking of keywords. The layout is good, the equivalent of building completed, at this time has succeeded in the second step.

Iii. Content

Content is the soul of a website that determines the life of the site. First, the page needs to have a loud name, a title that attracts the user, and the topic of the article is fully visible from the title. For example, the previous article on the "improve the lawyer website of the conversion of the internet thinking", this way users can choose us to enter our website. The second is content, content to the user has value, to the user is helpful, can bring to the user and other sites than the same feeling. Do not let users into your site found are some reprinted content, or some no real value of the stack of text. Good articles and users to reach a consensus of ideas, so that users have trust in you, resulting in consultation, and finally reached cooperation, this is the third step of success.

Finally, the establishment of the station to choose a first-class service provider, do not choose two or three flow of small companies, the first service is not perfect, the late support is not up to, and then to you nested template not only light on the disadvantage of optimization, but also the user experience is not good, I believe we all understand. The construction station has the risk, the choice needs to be cautious, and constructs and treasures.

Author: It Dapeng article source: The rule of Law News Network (news.9ask.cn) reprint indicates the source Beathers