The three-year 1 billion-dollar loan that Millet borrowed from 29 banks will be in place next Friday

According to the Wall Street Journal, the three-year 1 billion-dollar loan that Millet borrows from 29 banks will be in place next Friday, breaking the 20 bank record that Alibaba borrowed.

The loans, led by Deutsche Bank, JPMorgan Chase and Morgan Stanley, and Credit Suisse Group and Goldman Sachs, which will be used mainly for overseas expansion of millet, have now started selling handsets in India and Indonesia.

The second expansion of millet

After years of miraculous growth, the number of millet sales in mainland China has surpassed Samsung, becoming the first. Calculate total shipments, millet in the three quarter of 2014 also surpassed Huawei, become the world's third-largest intelligent expert machine manufacturers (Lenovo and Motorola separate calculation).

But behind the huge sales is a slowdown in growth, and with the saturation of China's smartphone market, even millet cannot be as able to maintain the miracle growth rate as before. The market potential of mainland China has been well explored and highly competitive.

In the case of Huawei, the main rival, the Chinese market and overseas markets are almost half the proportion, and millet has just expanded overseas markets after only hundreds of thousands of, compared to tens other total sales insignificant.

With the expansion of millet, overseas markets are almost the only way out.

Two, Gaofu or cock silk?

In fact, Chinese manufacturers to do internationalization is a big trend, but to do what country is very exquisite.

Huawei, ZTE operators open the basic is a take-all, whether Europe, America or Latin America, as long as you buy my base station, you can buy my mobile phone. Europe and the United States strict standards, the market is harsh, I have a little more time, and Latin America cheap, I push more cheap mobile phones. Manufacturers without communications equipment do not take all, there must be a choice. So we see an interesting contrast.

A plus mobile phone, mainly domestic oppo investment, it from the establishment of a wide range of overseas media, even on the "Times", currently in Europe and the United States has a relatively stable shipments, and began to profit, it is not easy.

Millet mobile phone, the initial investment there are overseas consortia, this round of loans mainly from the European and American large consortia, including Wall Street. But Millet chose India and Indonesia as a breakthrough (Hong Kong, Taiwan, these areas are not international).

A financing is cock silk, market choice Gaofu, an investment is Gaofu, the market has chosen cock silk. What is the rationale for both?

Iii. Prairie and expansion of the listing

A plus founder Liu, formerly in Oppo do Blu-ray machine, Oppo Blu-ray machine in Europe and the United States reputation, is a real high-end fever brand, the price is also more expensive. On the phone, a plus although the price is not high, but the product is very good. For the European and American consumers who have not seen anything called Internet phone, the equivalent of the 2012 millet.

A major attack in Europe and the United States, is to the high-end in Europe and the United States market copy millet in China's miracle, with first-class products to impact Apple, Samsung's stronghold. Europe and the United States consumer spending capacity is strong, once a foothold can launch a higher price of some products, to obtain more lucrative profits. Reproduce the brilliance of the Oppo Blu-ray machine on the phone.

However, the process may be relatively long, a plus just to achieve profitability, the product has just been recognized overseas, it will take a long time to reach the goal. Millet is another set of ideas, millet is already a giant, it needs rapid increase in sales, expand the size of the plate before listing as much as possible, the concept of fried feet.

European and American markets are time-consuming and laborious, and Latin America and Europe can be immediate. Millet selected India and Indonesia are populous countries, India's population of more than 1 billion, Indonesia's population of 200 million, everyone needs a smart phone, and millet can provide cost-effective low-cost smartphone, the market potential is huge, leaving the imagination of the capital market space.

Small meters of this round of borrowers to see, these big Western financial consortium is clearly staring at the future of Millet IPO, Ali IPO let the world know the potential of Chinese enterprises, and in the bat, millet is undoubtedly the ideal investment object. Lend to millet, help millet in the potential of a huge country to do international expansion, from the IPO profit, this is the financial group's wishful thinking.

Four, the choice is different because the target is different

Therefore, a choice of Europe and the United States, millet choose India Indonesia are right, they are in different stages, the choice of objectives. One plus the equivalent of 2011, 2012 Millet, still groping for growth, and millet has to the achievement of the harvest time. Whether it is like the high handsome one plus, or tend to cock silk millet, or a all-in-one Huawei, all represent the Chinese manufacturing, the world smartphone market in China has come.