The through train is not omnipotent.

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A lot of small and medium sellers always complain about open shop No traffic, always think that large flow of traffic are diverted to the big shops, and see others other people open through train is envy unceasingly, feel seems to open a through train can solve all the problems of the shop, can quickly improve the conversion rate of the shop. As a driver for more than a year, the author suggested that the following problems of the shop is best not to open a through train, otherwise the charge is much more burning, the conversion rate for the shop is not a little help.

The first is the problem of laziness of individual mentality. Through train is a relatively boring homework, every day to face a large number of data to make analysis, and constantly adjust the bid, steady ranked. Therefore, if not spend a certain amount of time to optimize, it is difficult to have good results. Some sellers just put their baby on the through train and then ignore it, or rely on Third-party tools hosted to operate. From the experience of the past, such a mode of operation is very undesirable, or the high price caused by the daily limit is quickly consumed, or baby show the opportunity is very little, and finally can only be wasted resources to replace the generation of orders.

The second is that impatient people can not open. Through-train delivery is a long-term strategy, optimization is also a step-by-step process, if the launch today to achieve immediate results, it is certainly not feasible.

The third is that people who are reluctant to spend money cannot open it. Although the through train is a very accurate delivery channel, but in a lot of categories are losing money, can only be used as an auxiliary tool, therefore, every day to think about how much money spent, orders are few transactions, confidence continues to decline, will lose the driving force. Therefore, the original funds do not have a lot of businesses, it is best not to open.

The fourth is that commodity prices should be moderate in order to open. If the price of a single product is too high, the natural conversion rate is not good there. If it is too low, the amount of the transaction is not enough to pay for the through train advertising fees, no profits or even loss is inevitable. Therefore, it is best to choose the goods with moderate price to promote.

The fifth type is no sales of goods do not promote. China's consumption mentality is like this, who do not want to be the first to eat crabs, even if it is likely to hit a shirt with others, but the face of the sale of a good baby will not hesitate to start, therefore, take the sale of goods to do a through train promotion is simply a waste of time, money

The sixth kind is the picture is not good to see does not promote. The beauty of the picture will directly determine the click rate, if you do not even PS, or pictures of the picture pixel is difficult to accept, it is better to give up the idea of the train directly.

The seventh is not to drive without experience. Through-train burning money is well-known, even many senior drivers may not be able to make the through train advertising money back, so, if you have no actual combat experience, suggest first from the relevant through-train video tutorials and posts to start learning. And so on a certain basis and then in the actual operation of the process slowly to upgrade and optimization, careful driving is not wrong.

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