The time of second-hand housing is coming into the gold development period

Jing Procter and Gamble four first-tier city second-hand housing transaction volume than the first-hand room, second-hand house era has gradually come. Intermediary into the gold development period according to the latest report of China, excluding major projects supporting rooms and relocation room, Shanghai second-hand housing transactions have already exceeded the primary room. 2009 Shanghai second-hand housing transaction area and excluding supporting room after the deal area ratio of 1.23:1, nearly five years overall ratio of 1.03:1.　　into the market-oriented transactions in the housing, second-hand house has been basically in the main position. Beijing has also shown the trend.　　According to the Beijing Real estate transaction Management Network comparison data, 2009 year One, the second-hand House transaction ratio is 1:1.37, while 2010 the ratio is 1:1.88, the second-hand housing obviously becomes the main body of the transaction, moreover the proportion still has the upward trend. Lu Ai, vice chairman of real estate China in 21st century, said in an interview with this reporter, "This trend is inevitable, Shenzhen second-hand housing and the proportion of primary-house transactions has been close to 4:1, but there is still a gap between the mature market, such as the United States is 14:1." He further analyzed that the proportion of the total number of primary and secondary housing transactions is one of the main signs of the development stage and maturity of the real estate market. In the real estate market development more mature in Europe and America developed countries, second-hand housing is the main market transactions, accounting for more than 80% of the total market. As China's real estate market is still in a rapid development stage, the primary room is still the main market transaction.　　However, the scarcity of land resources determines the replacement of second-hand housing to become a market subject is the inevitable trend of development.　　In this context, second-hand housing intermediary almost won the most golden period of development.　　November 15, "real estate brokerage industry development Prospects Forum" on, chain Home real Estate chairman Zohui pointed out that China's real estate brokerage industry has been nearly million, the National Service output Value (Commission scale) of 30 billion yuan, the next 3 years in China's real estate brokerage industry service output is expected to exceed 50 billion yuan.　　Although regulation has brought huge fluctuations in the market, the 2010-year situation has been completely different from that of 2005. Chien, vice president of the chain of real estate in 2005 and 2010 two real estate macro-control of real estate brokerage company's influence made a comparison: 2005 macro-control, Shanghai, Shenzhen, Guangzhou and other cities have a large area intermediary close the phenomenon, the number of stores in Shanghai from more than 14,000 stores reduced to 8,000 This year, the National Real estate control policy, although also caused a large number of second-hand housing turnover shrinkage, but the first-line city of the main brand real estate brokerage Enterprises did not close the phenomenon of stores, some of the number of stores even the trend of growth, which shows the city's brand intermediary companies to deal with the external environment　　As of May this year, the filing of the Beijing housing intermediary institutions reached 2,401, more than 2000 growth 4 times times, branch offices reached 3,152, increased by 600 times. Zohui revealed that as of November, the chain had completed the target set in advance last year. 21st century Real Estate and other Beijing's top intermediaryThe company recorded almost all of its growth last year. The perplexity of Chaoyang industry in Beijing, chain-home property handled more than 60 billion of its business last year, almost as much as the first real-estate development company.　　But huge puzzles are also developing.　　I love my family holding company chairman and CEO Liu Tian and Lu Ai, Zohui in different occasions issued the same sigh, "second-hand housing brokerage business is a precarious sunrise industry, the beginning of the business, but the foundation is still fragile." They all admit that there are still some nonstandard places in the whole industry. In the "2010 China real Estate Brokerage industry development Annual Meeting", the former deputy minister of Housing and Urban and rural construction, the secretary general of China Real Estate estimation Division and brokers Song Chunhua pointed out that the real estate intermediary entry threshold low, disorderly competition phenomenon is serious, some brokerage organizations for the source of property, malicious slander other institutions, break through the professional moral bottom line. Some deliberately conceal important information, the publication of false advertising, damage to the interests of the parties, and some involved in the speculation room.　　The number of the annual meeting revealed that the current national real estate brokers have reached 1 million people, of which the real (qualification) certificate of only tens of thousands of people. Large intermediary companies are also looking to change the industry environment. Lu Ai pointed out that many disputes do not have "upper law" to determine the right and business; many small companies tax evasion is serious. He appealed that the industry should be more listed companies, will be conducive to market norms, enhance the intermediary company's ability to resist risk.　　And big companies instead of small companies, industry concentration is also a trend, will avoid small companies short-term behavior. Confused Zohui, not only some buyers ' rights and interests are not protected, intermediary own rights and interests are difficult to be protected. For example, each year about 10% of the jump-slip phenomenon (refers to the sale of housing or leasing both parties through the intermediary to establish contact, the intermediary to close the deal in private). In order to optimize the service, chain home this year's huge investment in IT platform construction, run a few months later found by other small intermediary companies to use. In the chain Home system is finished, and then low-cost intermediary fees to facilitate the deal.　　But Zohui believes that intermediary companies to better development must be increased investment, whether it is management and services, he hopes to be legal to give enterprises some protection. It is also understood that the Ministry of Construction will soon announce the "real estate brokerage management measures."