The Times have been heroes. Web site navigation How to retain users

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Web site navigation once had a sex of the times, the vast majority of users use the Web site navigation, through navigation to find their own needs. Early site navigation is really convenient for the vast number of users, for users to do a very effective online guidance, such as good 123 Web site home, 265 of the Internet navigation is a successful example, a lot of new people do Web site navigation can not but imitate them, then the Web site navigation everywhere.

But with the popularization and development of the Internet, the number of Chinese netizens, the opening of the user's knowledge, the understanding of the network more and more in-depth, the requirements for navigation is more and more high, the Web site navigation gradually keep up with the user needs. As a result, more and more netizens began to abandon the Web site navigation, through the favorites, or direct address bar to enter the Web site query.

Why has the Web site navigation market gradually deserted, what is the characteristics of the site navigation, what type of navigation and the market?

1 mass web site navigation market tends to be peaceful and demand is reduced.

The average Netizen's network level is more and more high, to the website navigation demand reduces unceasingly, does not go through the website navigation to be possible to enter the required web site. In addition, Baidu search engine is increasingly perfect, users can directly through Baidu search related sites, but also convenient. Although a good 123 Web site navigation has a glorious period, but that is a specific user environment, the so-called "hero", good 123 is the result of the specific historical conditions at that time. At that time, users of the internet level is generally not high, the Internet is not enough to understand, need a guide users to the Internet platform, and a good 123 came into being, to meet the needs of users, and thus achieved its brilliance.

2 The need for navigation information for specific groups has increased.

While the demand for navigation sites is reduced for ordinary users, there is also a growing demand for such information by some users, such as the elderly online. With the improvement of living standard and living environment, the old people begin to contact the network. The elderly due to the impact of growth environment, contact with the network time is relatively late, the network is not much understanding, need to guide the guidance of the site. Web site Navigation Dad Internet http://www.babasw.com/, mainly for the elderly to the Internet needs, specialized services to elderly users of the navigation site. According to the characteristics of the elderly, design the corresponding navigation methods for the elderly to provide convenient access to the Internet. Although the scope of the market is small, but the user's loyalty is high, dependence is strong, is a long-term user. There are also a number of military Web navigation relative to the direction of the door will be a good direction, although fewer users, but there is demand.

3 Navigation Web site can be appropriately added to the additional service items to meet user needs.

Simple navigation has been difficult to retain users, only the navigation Web site to add more services, in order to make users satisfied. For example, the appropriate increase of some site rankings, recommended sites, site comparison analysis and other content, do some specific similar web site analysis, comparison, to meet the user's search. Web site navigation should not be limited to the general guidance, but also need some real things. In addition, the Web site navigation to ensure that the security of the Web site, some navigation site is just a simple site-oriented, the other side of the site security lack of certainty, may have a bad impact on users. If the first impression is not good, I believe it is difficult to let users visit the second time.

4 Cultivate users to form good search habits.

Some Web site navigation is really good, but the user is still relatively small, the reason is the user's internet habits. Habits are hard to change, but they can be guided. Navigation Web site should enhance the user's access to the habit of guidance, how to let users like your Web site navigation, and adhere to use, this is a big problem. Not easy to achieve, but can do! For example, in the navigation site home set daily warm tips, small riddles, happy smile, and so on, cultivate the interests and habits of users, and finally began to use the navigation site.

Now the Internet to do what station is not easy, but there are always new opportunities, and each time the focus is not the same, webmaster network admin5.com Dream Jiang advised webmaster more users to analyze the Internet habits, grasp the needs of users, in order to do a good job site. More details of the service, a little more to retain the user's possibility.