The top-level domain name. The new era of London approved industry has arrived?

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The name of "London" will be officially used in 2014, the Guardian website reported November 15. By then, London will be one of the first cities in the world to have exclusive Internet domain names. In recent years, ICANN has been gradually opening up its personalization, proprietary domain suffix registration, and it is understandable that the London top-level domain has been approved.

In the face of the exhaustion of the traditional domain name suffix resources and the fierce competition, ICANN is gradually expanding the domain name scope. In August of this year, ICANN first passed 104 domain names including. Google,. Yun. At this point, the future of the domain name industry has gradually become clearer and clearer.

Traditional domain Price lower

. com domain name has historically been "the world's first domain name" reputation in the internet industry enjoys a good reputation and a wide range of usage. Some boutique domain names traded at once to the million-dollar level. However, with the emergence of personalized top-level domain name, the quality of the first-class. com domain name resources increasingly depleted, "domain name veteran" seems to have encountered an unprecedented crisis. Recently, the major domain name registrars have launched the year-end promotional activities, so that. com,. cn, such as the price of traditional domain names to the historical freezing point. For example, the domestic top domain registrar new network recently to 48 yuan/year registration price launched. com domain name activities. Ministry of Telecommunications Research Institute IPV6 Experts told the editor: "The opening of the top-level domain name expands the number of domain names, and with the advance of IPV6, so that the IP address is also abundant, it can be foreseen that ordinary domain names will become more and more worthless." ”

The rise of brand name

Domain name as a link between enterprises and the Internet, has an important role in recognition. In the face of fierce market competition and fine operation trend, enterprises are more inclined to choose the brand strategy of the domain name, and give the domain name a certain meaning and connotation, in order to achieve simple and easy to remember and communication marketing effect.

From January 12, 2012 onwards, anyone can register any network address suffix at a price of 185,000 dollars. This application. London's top-tier domain is also a way for the government to establish a brand image of the city, and a significant portion of its business has shown great interest. London Mayor Boris Johnson admits: "The organization's adoption of the. London suffix can greatly enhance the city's brand awareness worldwide." "And in August this year, Sina and Weibo, Yahoo application Flickr, Kia application, Kia have passed ICANN's new generic top-level domain name trial. Perhaps soon we will be able to see S.weibo, C.kia This kind of minimalist domain name emerges in the Internet. The complicated domain name suffix will inevitably bring higher memory cost, but in the editor's view, the brand personalized domain name is the trend, the search engine performance and domain name is the creativity of the future enterprise competition focus.

Localization of domain name helps network marketing

In the 21st century, the word "globalization" and "Global Village", the trend towards international seems to have become the "unwavering" development strategy of all major enterprises. From the network marketing point of view, the use of the target market localization domain name is the brand quickly accepted by the local audience a secret. The performance of the world's top 500 multinationals is enough to prove it: In 2007 Google issued its g.cn domain name in China, and the 2011 Amazon China acquisition z.cn. It is reported that Amazon at the end of 12 to win the country domain name z.co, seems to want to enter Colombia. In addition, the top 500 companies seem to be happy to register their country names in advance to protect brand equity. The editor to the new network staff understand that the new network currently supports 107 kinds of multinational domain name registration, which makes it far ahead of other domain name service providers in China.

Everything has two sides, the continuous expansion of the domain name will inevitably be the voice of controversy and questioning. U.S. Federal Trade Commission chairman Joen Leibowitz warns: "Relaxing the Internet naming code will be a disaster." "He believes that such a situation will bring huge costs to consumers and businesses, but not too much benefit."

And modern technology is like a hodgepodge of accidental discoveries, just as the ipad was born with the Iwata of a well-known tech-media cnet and the Nintendo president's rock, and finally the ipad changed the shape of the PC and became the new darling of the computer industry.

The editor believes that, based on the popularity of Wi-Fi, the rise of vertical electric business, O2O impact on the Times, users of services, precision and professionalism of the requirements will be more and more high, and at this time, the advantages of personalized domain name will become increasingly obvious.