The top of a fun product

An open letter to the Ma Yun again let the Internet and the Electric Business Circle, Ma Yun a letter to the communication effect of the enemy won 10 million reward. has been the outside world is considered to be the fun of products, suddenly became one of Ali's mobile strategy, Ali had previously claimed not to use their own power to promote contacts, but did not say that their own network resources to push, this can be bitter Ali people.

The growing micro-letter angered Ali

Ma Yun personally battle propaganda is also forced, if the exchanges can easily from the micro-letter hand Rob Market share, also don't need MA to give such strict orders. This also indirectly proved that the last round of Ali's 10 million incentive to promote the strategy is not successful, to develop the need for the development of MA to such a needle.

In the face of micro-letter in the Mobile internet field, Ma Yun's sense of crisis is more and more intense, especially in the mobile electric business, mobile payment, O2O field of active exploration, let Ali formidable. Although micro-letters are not enough to form a direct confrontation with Ali, but in the media round and round of bombing, the user's understanding of the micro-letter is constantly rising, it is inevitable that a day of micro-letter in the mobile, mobile payment, O2O and other markets will suddenly erupt, then Ali want to save all powerless.

If the micro-mail is good enough to make mobile games, but Tencent has a greater appetite, hope occasion micro-letter to the field of electricity penetration, the electronic business is Tencent in the PC Internet era of the plot, to the mobile internet era Tencent finally mastered a good opportunity to attack, Ma said nothing will give up. This let Ma's sleep Bad sleep, micro-letter of the eyeing always let Ali Thorn, only unplug this thorn Jack Ma can sleep a safe sleep, so Ma Yun active in the mobile social field layout. Investment in the MO, Sina Weibo, the implementation of micro-Amoy and so can only be regarded as Ali's defensive strategy, but around the micro-letter can not solve the problem, only an eye-tat and micro-letter death knock can let Ali stable foothold in the mobile electricity market, that only vigorously develop contacts, offensive.

Ali began to get serious about the intercourse.

Ma Yun's a piece of paper to show that Ali to the attitude has been seriously up, before perhaps or with the attitude of trying to do, now from Lu and Ma Yun's continuous foreign stance can be seen, in the Ali products in the position of the line rise. Ali has never been so attached to a product, MA Yun not only mobilize the company staff use, but also set an example to draw their own relationship between the user to use, when Ma Yun took his old face invited Liu, Shi Yuzhu, Guo and other such industry bosses, as well as Jet Li, articles, Xiaoming, Zhao Wei, Chen and so on, such as star artists to use, Ali's employees to invite their friends and relatives to use the contacts also have nothing to wipe open the face.

The attitude is the most important. Even Ali people all recognized contacts, contacts are only possible success, Ali people do not agree with each other, contacts will never succeed. With the education of staff to recognize the exchanges, but also to allow employees to practice, to join the expansion, the process will make a lot of the original to the exchange of the pessimistic Ali people have a sense of belonging, after all, the company's products, has contributed to this product. When the majority of Ali people have a sense of identity, the operation of the whole Ali group will be accelerated, not because of the resistance of the staff, slow the progress of the development of contacts. Resisting must first Ann, Ma Yun's mandatory for the healthy growth of the road, the rest is to see how the director of Lu to lead the siege.

Registration is a common use is another

Of course, registration is the same, commonly used is another. Ali 30,000 employees, to find 100 people registered only 3 million people, 3 million of the social network for the scale is too small, even the smallest amount of micro-letter, is not enough for the micro-letter of more than 400 million people constitute a substantial impact.

In addition, user activity after registration is a problem. The more actual registered users, the higher the user activity, the micro-letter 400 million registered users, active users accounted for up to 50%, MO 70 million registered users, active users accounted for only 18%, with 3 million registered users, active users to maintain 10%, about 200,000 people have been quite good. But 200,000 people are only Ali's local area network, and there is no mobile social.

Ali may first become a commercial mobile IM

Perhaps Ali this strong push can let the intercourse first become a commercial mobile IM, Ali's business resources are still not to be underestimated, each Ali Xiao hands a large business customers, in order to better communicate with Ali, is essential, as the passage of time so the development, and contacts very easy to become a commercial mobile IM.

If, after a short time, heard Ali asked the company to use the rumors, also do not feel surprised, since Ali began to require staff to enforce the contacts, in order to further expand the market, the demand for cooperative enterprises to use the contacts is not impossible. Ali is iron heart to forcibly promote intercourse.

The function of intercourse is already perfect, now only lack of users, although the previous Ali has said that will not use the power to promote the exchange of resources, but this is not good, as long as the time is ripe, and find the appropriate means of promotion, who can guarantee that Ali will put good resources do not need to rack their brains to promote exchanges with other means?

Lu want to let exchanges from the hands of micro-letter Rob 30% of the market share, that registered users have at least 120 million people, with the further development of micro-letter, in a short time Ali this goal will have to rise to 150 million people, the completion of this goal is not a mouth to say so simple.

Micro-letter is to borrow the QQ user relations, from the grassroots users into the market, and can stick to the high-end users, business mobile IM into the market. Everyone has become the heart of the high-end crowd, the packaging into high-end stylish will attract many grassroots active use.

To talk about the profit still early mobile electric business is definitely the core

In the micro-letter in the mobile game on the bumper harvest, there are many people began to care about the profit model, MA Yun has said that insist not to do the game, so do not have to deal with the game is not the way to make money, otherwise Ma Yun will be the public opinion poking the spine of scold. However, it is not easy to say, then in front of the interests, Ma Yun in the relationship between himself and leave, let the exchange through the game to make some money is not impossible, but the mobile electricity business is Ali's real core.

Compared with Tencent's effort to push the mobile-power quotient, Ali could one day reach 100 million users, pushing the mobile-power quotient to be easier than Tencent. First of all, Ali has a stable electric business ecology, comprehensive mobile payment, a wide range of O2O market layout, now Ali most hope that the interaction can become a micro-letter as strong as the mobile social application, so Ali's mobile electric business layout is easier to operate, the market position is also more stable.

Conclusion

It is still too early to talk about success, but it is only clear that Ali is determined to do so, but with determination and equal success, whether or not the success of dealings depends on the next operation. Mr Ma, who beat ebay 10 years ago, challenged the group to micro-mail, but ebay's strategy was a clear opportunity for Taobao, and now it's not clear how much of a chance the micro-letter will leave. It's much harder to challenge micro-letters than to kill ebay.

Wen/Wang Liyang

Micro-Credit Number: technology does not vomit (Tucaokeji)