The top ten cases of the classic case of Internet health ecology restoration and sustainable

"Foreigners on the street to help the Chinese aunt was false", "throw eggs smashed car robbery", "Haze makes fresh lung 6 days black lung" ... January 16, after 10 days of online voting and expert review, the Beijing site joint rumor platform announced the 2013 ten cases of the most rumors.

Beijing Internet Information Office related responsible person introduction, 5 kinds of rumors are very common on the network, but also the main object of this selection, including: easy to cause widespread misunderstanding of life common sense rumors, the cause of public panic rumors; the disposal of social hot events and rumors in the publication of results; policy misreading of rumors ; A rumor involving a celebrity.

Next, the rumor platform all units will let these public concern high, the social influence is big, the rumor effect obvious ten cases "wide and informs", enhances the public the discrimination power, "the immunity".

In fact, this is also the establishment of less than half a year in Beijing, the site of the joint denial of the platform is another exploration. How to unite the competent departments, Internet stations, traditional media, the public and other forces to build a governance and prevention of network rumors "front"?

Fusion Platform

Since August 1, 2013 on the line, the Beijing Area website joint rumor platform to eliminate barriers to portal sites, through the emerging media and traditional media, the integration of information dissemination and education functions, step by step towards maturity. At present, the platform has more than 20 member units, more than 30 columns.

It is the information base of platform operation to realize the resource sharing of the rumor information. The rumor platform by Sina, Sohu, NetEase, Baidu, nutshell and so on many websites to provide the rumor information. The information is displayed to the public through the "Rumor Exposure platform", "Fishing site exposure platform" and other columns. Up to now, the platform has accumulated more than 100,000 data collection, and gradually added keyword search, historical image retrieval, harassment telephone screening and other functions.

In the field of joint rumours, commercial websites have achieved good cooperation. In order to accommodate more professional web site of the rumor information, as the platform data integration side Sogou Company is committed to not meet the data standards of companies to provide technical guidance to achieve interoperability.

The combination of traditional media and new media has provided a strong support for the platform to break through rumors and authoritative verification. In particular, the traditional media to join, let the rumor platform "emboldened full." August 22, 2013, the Beijing Youth Daily became the first to join the rumor platform of the traditional media, in Jixian fire incidents in the rumors of the outstanding performance. Platform also actively for the People's Daily "verification" column, Xinhua news agency, "net smell verification" and other columns. When November 22, the rumor platform and Beijing television station to build a "distinguish authenticity" column. New media and traditional media have achieved full cooperation.

In this respect, Yu Lu, deputy editor-in-chief of the network, said: "The rapid response mechanism can make the cost of the rumor relatively lower, while the traditional media can provide new media lack of professional editing ability, in-depth investigation capacity." ”

From the original Simple rumor information integration released to now pay attention to the improvement of public media literacy, the platform continues to expand. November 20, 2013, responsible for the construction of the rumor platform of the Millennium Network, set up a column "New Media Literacy College", invited experts to the netizen, the public to do lectures, the popularization of media literacy knowledge. At the same time, "college" and Beijing more than 10 of primary and secondary schools signed, regularly for young people to do media literacy, Internet News interview and other aspects of training. Thousand Dragon Net official said, rumor difficult to play. Hope that through improving the people's ability to identify and media literacy, so that people will not be credulous rumors.

Forming a complete "closed loop"

At present, the rumor-mongering platform in the collection of rumors, to prove rumors, rumours and improve the public "immunity" four links have formed a complete "closed loop."

How to realize ring-ring clasp in four links, effective operation? At present, the data integration technology of the rumor-making platform has matured gradually, and it has achieved good results through the media fusion in the verification and the rumor. How to be more authoritative and effective to refute the rumor and improve the public's ability to identify rumors, is the further development of the rumor platform.

Talk about the future vision of the platform, the rumour-telling platform related leaders said, expect the government to establish a more powerful guidance mechanism to enhance the professional strength of the platform. At the same time, the commercial websites and traditional media of the rumor data has been basically "through", the next step, the government departments of the vast number of authoritative information, data on how to provide more effective support for the rumor, but also need to continue to explore.

Sogou Company Deputy Editor-in-Chief Zishan that different network platform can play their respective director. For example, Sohu can use its rich star resources and micro-video production advantages, production and the rumor-related video, I believe can achieve good communication effect. Our aim is to mobilize the public's enthusiasm for the rumor-taking. ”

Sogou Company Product Marketing director Wang Tiejun said: "The elderly is in fact a big blind area of the network, rumor information is not easy to effectively arrive." Through the combination of online and offline, in-depth community publicity, to help them identify rumors. can also develop related mobile app, test the user's rumor identification ability, entertaining. ”

For the rumor platform, the People's Daily public opinion monitoring Room Director analyst Panghuri This evaluation: "The rumor platform in the Enlightenment of rational thinking to play a model leading role." Hope that the platform can use enough to integrate more authoritative voice, to exert greater radiation power. At the same time, we should attract more netizens to participate in the rational expression, and improve the existence, participation and sense of honor of netizens in the process of rumour-denial. ”

Gather the multi-forces

Beijing's new exploration of the Internet has benefited from a nationwide crackdown on internet rumors.

2013, the relevant functional departments Shan Yanqing to create a safe network environment. China's Internet conference, which ended in August, has been the internet "seven bottom line" to strengthen the self-discipline consciousness of netizens with flexible governance. The National Public security organs focus on the fight against the network has organized the spread of rumors and other criminal activities, a group of "network Big rumor" has been arrested. The Supreme Court, the Supreme Procuratorate issued the "on the use of information network to carry out defamation and other criminal cases of the application of the law" interpretation, in order to punish the use of the network to carry out defamation and other criminal acts to provide a standard of conviction and sentencing.

After the initiative to "disinfect", the Internet's healthy ecology how to repair and sustainable, but also need a combination of multiple forces to generate.

Coping with the intricacies of Internet rumors, how can the government improve its governance capabilities? Panghuri from the effectiveness of the rumor and the way two suggestions: "The government in public opinion hot spots, emergencies should be ' lead ', the authority to issue official information, timely clarification of false information." In addition, the point of view of the rumor is also very important to use the expression of the Internet, more connected to the ' atmosphere ' to achieve good results. ”

Traditional media in the process of purifying the Internet environment should also play a greater role. Beijing journalists executive vice president Zongchunqi very much appreciates the rumor platform crackdown on network rumors, traditional media actively participate in investigation and clarification practice. "For the network of public opinion, the traditional media can not be concerned about, but not follow, but to take the initiative to identify authenticity."

In addition to traditional media, commercial web sites should also be combined to dust off the network environment in which they share. "Public welfare business can let Internet enterprises have more frank discussion, cooperation." Commercial website should abandon ' bias ', realize ' public welfare data ' share, demonstrate social responsibility. "Zishan said.

Pure and safe network environment is expected by the public, but also inseparable from public participation. "The public is both a receiver and a disseminator of internet rumors," said Shishing, director of the Center for Market and Media research at Peking University. The public should cherish the information environment of the network equality and openness, and publish and reprint the information in a rational manner. It is only when every public assumes the responsibility to maintain social stability that online rumors lose their footing. ”