The top ten lessons from the public comment

For the public comments, he often do a little bit of wind and a serious rumor about this matter, although it is to strive for greater benefits, but for the employees at the bottom is harmful and not beneficial, in the "China Internet Platform," and other issues, the public comments on the formation of the management team has already exposed enough short boards and errors. Say not good, in the Chinese market, warm swallow water basically have no market.

Recently, Tencent to buy 400 million of dollars in the public comment on the 20% shares of the news has not confirmed that the controversy. But also in the field of O2O, I do not like some from the media, every day fantasy stand in Ma, Jack Yun behind the Jiangshan, but still can be back to a number of public comments over the past ten years of growth trajectory.

After the completion of the pan, the conclusion is very simple, the public reviews the past ten years, walking really too masochistic. Now it is a direct Tencent, regardless of the future by a wholly-owned or IPO, looks like the outcome is in good development, but carefully analyze its growth process, which there are too many lessons, it is worth the entrepreneurs and those founding staff are particularly vigilant.

1th: The location is not allowed in a slow field to do slow company.

What kind of business is the field of electric business? I can't keep up, who dares to slow down. So far, besides watercress, who dares to say that he is a slow company? Watercress dare say, others that is to do literature and art fan, the public comment on a play three vulgar application of the people also dare to call slow company?

I have made a transition from six months ago to do the local takeaway business, but also as the public comments of the same industry, which day is not with the small partners run broken legs? It is easy to be someone else from the shop inside out of the situation every day, who still have the mood to slow down. But even if you look at the regional managers around the group buying company, you can't sleep at night. Others may not be as familiar with you, but jiabuzhu others, backstage support. I am in three-tier cities, have not been with the public comment on the regional manager to face. However, in the report, the public comments on the founder of the early Zhang has clearly said that the collection of information on the job is not fast up.

To this, I just want to say two, 1th, the slow or should be quick, you look at the public comments and the United States is now the gap to know; 2nd, I hope that the public comments on the next can continue to adhere to this point of view, to our small local entrepreneurs to leave some buffer time.

2nd, the timing is not accurate, industry pioneer unforeseen group buy choke line.

Rebels said a very famous tuyere and pig theory, the rough is not coarse. Public comments as a food and beverage comment on the pioneering projects, indeed worthy of admiration. But to tell the truth, he was in the past few years of loneliness into a long time and did not first built into the industry barriers, not good words is always leisurely forward, the results wait until the purchase mode turned out, billions of U.S. dollars smashed into the industry, the public comments at the beginning is indeed a bit of a Meng.

First said not understand group buying will not do, a pair of stubborn and proud look. And then, wait until 2010, the independent group purchase sites are online, the public comments only change their mind, Hasty online group purchase business, but at this time, not only the first advantage disappeared, in group buying he has become a veritable successor.

In this, frankly speaking, not all is the question of luck, more crucial or whether can clever, and make adjustments in time. This is especially important for entrepreneurs.

3rd, the goal is too high, from building the fourth platform of China's Internet to the use of Tencent to continue to tell stories, the gap is huge.

Entrepreneurs have some pride lofty too normal, but more in strategy or in marketing. In the implementation of specific objectives within the enterprise, while maintaining the imagination must also return to reality. Standing in the public comment on the point of view, the IPO is normal, the valuation to reach 2 billion is normal. But to build China's fourth-largest internet platform is even more ambitious.

For example, it released a so-called platform in early 2013, but the response is very few. What's the reason? Open platform is not what you want to do. If you're a giant like bat, you don't talk about open platforms. What is the level of the company? Tens the number of other users, they are still in the loop user process. and open the platform to others?

Even now, the public comments have accepted the strategic investment of Tencent, in fact, the public reviews to use the concept of Tencent to continue to talk about the IPO story. But Zhang seems to be saying that the idea of a fourth-largest platform remains unchanged, and I think that's a bit excessive. Apart from the United States, these competitors do not say, have you ever asked Tencent behind the How to think AH?

4th, the transformation is not resolute, from information to trading closed loop has been difficult to break through.

Entrepreneurs are looking for a unique trick that they will not be able to do when they start a business, but it's never easy to find. The public comments The most good is that he started to do the comments information class. The concept of such social media does have a commercial value. But the fate of this approach is that it is too far away from the money. Any business you know, the more close to the money, the more intense competition, the farther away from the money the more relaxed. Even now, really only do food and beverage reviews are not really rare.

The mainstream business model believes that the category can be less, but must be made into a closed loop. I believe that the public comments during this period must have hesitated for quite a long time. I would hesitate to put it on me. But the difference is, after the decision, I will resolutely implement. Public comments The implementation of the decision after the transition now seems unsuccessful. A lot of users (including myself) in the public comment on or just look at the information, really want to buy when you want to jump to the United States and other applications up. Public comment Failed to further transform this consumption path dependence.

5th, the founder is too tangled, in the independence of the market between the wavering.

This is needless to say, from two years ago, the public comment on the acquisition of the news has not broken. From the founder's point of view, such as Zhang, a will put a bit of wind and serious rumor, you want to at the negotiating table for the initiative to fight for greater benefits, this is no problem, but you have thought about the bottom of these employees feel it? Whether or not there is an option, we are in a boat, you will say sell for a while said not to buy, how to let everyone set the heart to work?

Originally we in the big enterprise, on every day spit trough said the company's problem is the professional manager to change, is not easy to do long-term plan, but the start-up company like the public comment this practice actually to the company the harm is bigger. Manter, is the big bogey of the pioneering team. To say the truth, from entrepreneurship to IPO, who is not in a breath to swim ashore as soon as possible, a full two years of Kung Fu, the public comment on the various news, the team is not discouraged to blame.

6th, the strategic foresight is not enough, no industry veterans of the play and courage.

An industry has a role to play. What is the most worrying person in the local life service? Trust. I would like to go to a restaurant to see your information, I want to book this restaurant, I will pay you first. But in the end, the meal was never made by your company. How much trust do you need from consumers?

For example, the industry has become the standard of expired refunds, the earliest in the industry did not put forward, and then the United States Regiment Wang stand out that this is the consumer's money, to give back. Results The public commented that we would never follow up. What do consumers think of this statement? You don't return, that is to say you want to black my money bai. This is not the attitude of an industry veteran. You can disdain a competitor, but you can't hurt the user.

7th, the implementation efficiency is too low, has delayed the company transformation process.

This is closely related to the previous "slow Company". We may not be very clear in the outside world, the public comments on how management has concluded that the information industry is not fast. But I think that the biggest possibility is that the grassroots push and operation staff first formed this view, and then instilled this view into Zhang and other management.

If so, I can only say that, first, the execution capacity of the base execution team does encounter bottlenecks, which are not necessarily attitudes, more likely methodological problems; second, the public comments management on the implementation level of loss of control, this kind of control is the first to lose the accuracy of information, the second is not in the incentive management system in time to keep up.

8th, the pace of development is out of control and takes too long between 10 years.

The pace of development is very important to the start-up companies, because no matter investors or come to join the cattle, in fact, purposeful are very strong. In other words, the money, the people who are here every year, have his expectations. As a company founder, it is important to manage this expectation.

Now it seems that the biggest problem with the public comment is that he pulled the expected time too long, for more than 10 years (even now with Tencent investment is not counted ashore). We all have a basic understanding of the Chinese concept stocks that have been listed.

For example, NetEase, Tencent's first generation of big guys were founded in 1997, 1998, and then in 2000, 2004 listed, then like 360, 58 with the city, where are set up in 2005, and in the 2011, 2013 successively listed. On average, it takes about 6 years to get from the establishment to the IPO.

The public comments take almost twice times as much time as they do. Frankly, this is too much for investors, founders and employees. How many ten years can a person have? If put on me, I think I will collapse.

9th, the founder's influence did not appear clearly, has lost the right of speech.

As a public comment on the founder, Zhang in the early days of the company's efforts to pay indeed admirable. But from another point of view, you will find that, for a long time, the general public reviews the founder Zhang to the outside world image is actually rather vague.

Unlike Beijing East Liu, the United States Regiment Wang and other electric dealers, he seems to lack of strong influence on the company's operations. In the "China Internet Platform," and other issues, Zhang may have his own insistence, but in the company meso-level, he formed the management team has already exposed enough short board and error. Say not good, in the Chinese market, warm swallow water basically have no market.

In addition, it is said that after the shares, Tencent is likely to become the single largest shareholder. In this case, the founding team must lose the right to speak. Within six months, Zhang and other people's fate may have a prospect.

Dix, the positive to the micro-letter may again be misjudged.

Tencent shares in the public comments, analysis of the well-known benefits. The name is to join Tencent Direct, have the big guy endorsement, the benefit refers to the micro-letter may give him the exclusive entrance, the flow of a ring, gold million two.

This good thing, for our pure cock silk, you say not envy that is a lie, but the fact may not be so good. Micro-letter Red envelopes enough Fire, a spring festival is also millions of; Xun is a micro-trust son, the exclusive entrance in the micro-letter conversion rate is not high. From qq+ to micro-letter +, Tencent is actually getting smarter. The original qq+ era is to let their own people do mice, now let the outside team to do.

There is a public comment on, you can not say that Tencent's platform is not open completely, others opened a door, you did not squeeze in, can not blame others is not. And for the micro-letter team, every day an open eyes, this is Xun, micro-life, there are high friends, F Group and the public comments, you say Zhangxiaolong can be happy?