The total number of Chinese Internet users reached 591 million mobile internet users 464 million

Recently, China Internet Network Information Center (CNNIC) published the 32nd China Internet Development Statistics report shows that by the end of June 2013, China's internet users up to 591 million, compared with the end of 2012 increase of 26.56 million people. Internet penetration was 44.1%, up 2% from the end of 2012. Over 30 years old, the total ratio is 46%, netizens use mobile internet to increase the proportion of people to 78.5%, mobile phones become the first source of new netizens.

I. The scale of Internet users

(a) The overall size of Internet users

As of the end of June 2013, the size of China's internet users reached 591 million, a total of 26.56 million new users. Internet penetration was 44.1%, up 2% from the end of 2012.

The scale of Chinese netizens and internet penetration

In the first half of 2013 China's internet penetration rate steadily increased, on the one hand, in 2012 the Chinese government in the field of information technology to promote a series of policy guidelines and infrastructure construction results gradually released, broadband popularization and mobile network construction and other actions directly promote the use of the Internet; On the other hand, 3G, The rapid popularization of mobile devices and the diversification of wireless applications have greatly boosted the growth of mobile internet users and promoted the rapid development of China's web. And, from the mobile end of the application of the driving role is obvious, location-based applications, such as some of the unique applications of mobile internet is attracting more and more users. By the end of June 2013, the proportion of Internet users using mobile phones in China was as high as 70%, higher than the ratio of Internet users to other devices, indicating that the promotion of mobile phones to the Internet is significant and is the main source of the current growth of the Internet.

Use of Internet users in the first half of 2013

April 2013, the Ministry of Information and other eight departments jointly issued "on the implementation of broadband China 2013 special Action views", the point of view that the 2013 goal is to add more than 18,000 broadband Xing Zheng Cun, to achieve 5000 poor rural areas of primary and secondary schools broadband access or transformation speed. From the special point of view, the next stage of internet popularization will be further promoted to rural areas, the future use of the Internet population will be further improved. In addition, the opinion also pointed out that will optimize the broadband development environment, strengthen scientific and technological innovation, speed up the evolution of the network upgrade, co-ordinate the development of wired and wireless, promote the popularization of the application of deepening, strengthen the industry chain synergy, improve the Internet experience, can be seen in the future infrastructure network infrastructure will be Internet User experience and application innovation model will also be greatly supported, the Chinese Internet in the scale and application depth will achieve further development.

(b) The size of mobile internet users

By the end of June 2013, the size of China's mobile phone users reached 464 million, compared with the end of 2012 to increase about 43.79 million people, netizens use mobile internet users to increase the proportion from 74.5% to 78.5%, compared to the second half of 2012 growth has increased. According to the Ministry of Information released data, as of May, the number of mobile internet users in China reached 783 million households. Although the two data are different, but they all share the point that the Chinese mobile phone users have formed a large scale, and maintain the rapid development of the situation.

Mobile Internet users Scale

The new round of rapid growth since the first half of 2013 has been the third-wave growth cycle in the development of China's mobile phone, which has benefited from the popularity of 3G, the development of wireless networks (both public and private WiFi) and innovation in mobile applications. The rapid popularization of 3G and the coverage of wireless network have laid the user Foundation and Network Foundation for the mobile Internet, and have also promoted the Internet experience, especially the use of all kinds of large flow data application. All kinds of mobile phone applications that are closely related to life have boosted the use of netizens, especially the mobile maps, shopping, payments and other applications that are based on real-life needs to meet the needs of a diverse life of mobile netizens, while enhancing their interest in mobile Internet and enhancing the use of viscous mobile netizens.

Mobile internet has become the new power of Internet development: On the one hand, the development of mobile Internet has promoted the popularization of China's Internet, especially for people and regions inaccessible by network, terminal and other restrictions, and provided the possibility of using the Internet. On the other hand, mobile internet has boosted the Internet economy The innovation craze based on mobile internet provides new business model and development space for traditional internet business, such as taxi application, real time logistics, Micro bo commercialization, etc. are considered as the innovation model of Internet application.

(c) The size of rural internet users

By the end of June 2013, China's rural population accounted for 27.9%, the scale reached 165 million, compared with the 2012 a slight increase of about 9.08 million people. In the last six months, the size of rural internet users grew by 5.8%, slightly higher than the town.

Urban and rural structure of Chinese netizens

In recent years, the urbanization of China has accelerated, and the proportion of rural population has been decreasing. At the end of 2012, China's rural population accounted for a further decrease from 48.7% in 2011 to 47.4%, but the proportion of rural population in China has not decreased or even increased, indicating that China's internet has become more popular in rural areas and that rural netizens are growing larger. By the end of June 2013, China's new internet users of 26.56 million people, including the new rural Internet users accounted for more than 54.4%, up to 14.45 million people, continued the 2012 rural internet users more than the number of urban netizens to increase the trend to become the important growth of China's power network.

Urban and rural structure of new netizens in China

Second, the Netizen attribute

(i) Gender structure

By the end of June 2013, the sex ratio of Chinese netizens was 55.6:44.4, which was basically consistent with the 2012. In recent years, the sex ratio of Chinese netizens has remained stable.

Gender structure of internet users in China

(ii) Age structure

By the end of June 2013, Chinese netizens in the age of 30 years and older people of all ages have a different degree of increase in the total ratio of 46%, compared to the end of 2012 to upgrade 2.1%, indicating that the popularity of China's internet gradually from the youth to the elderly spread, middle-aged and elderly groups are the main source of growth

Age structure of internet users in China

(iii) Academic structure

By the end of June 2013, China's Internet users in primary and secondary schools and below, Junior high school education, the proportion of the population is 11.2% and 36.3%, compared to the end of 2012 have increased, especially in the junior high School group, the increase is more obvious, indicating that Chinese netizens to the low education trend of the spread of the The middle school and below education crowd is the main growth point of Chinese netizens. The internet penetration rate has reached a high level in high school and university and above, with limited space for future growth.

Academic structure of Chinese Internet users

(iv) Occupational structure

The student group is the largest professional group of netizens, accounting for 26.8%. The second is self-employed/freelancers, accounting for 17.8%. Corporate managers accounted for 2.8% of the overall netizen, and the general staff accounted for 10.6%. In the public institutions, the leading cadres and the general staff accounted for 0.5% and 3.9% of the total netizens respectively. It is noteworthy that the proportion of retired and unemployed/laid-off/unemployed people in the overall Internet population has increased, by 3.3% and 11.2% respectively, indicating that the threshold of Internet use has been gradually reduced to a group of older or less economically disadvantaged groups.

Professional structure of internet users in China

(v) Revenue structure

The percentage of people with monthly income of 500 yuan and below and no income was 14.9% and 8.9% respectively, compared to the end of 2012. The falling prices of mobile devices have made the Internet more popular among low-income people.

Personal monthly income structure of Chinese netizens

Third, access mode

(i) Internet equipment

June 2013, the proportion of desktop computer Internet users in China continued to decline, the proportion of mobile internet users to maintain rapid growth. 69.5% of netizens surf the internet via desktop computers, down 1.1% from the end of 2012. The proportion of Internet users via mobile phones is 78.5%, up 4% from the end of 2012.

Internet access Equipment

The ever-decreasing price of smartphones and the rapid popularization of 3G networks have reduced the Internet's access threshold, providing the possibility of using the Internet for Network access, restricted populations and areas, especially in remote rural areas. Mobile phones become the mainstream Internet access equipment for rural users, the use rate of up to 78.9%, far higher than the use of desktop computers and laptops, indicating that the mobile phone to meet the basic needs of these people online, while promoting the further popularization of the Chinese Internet.

Internet access equipment for Chinese and urban internet users

(ii) Length of Internet access

In the first half of 2013, internet users in China reached 21.7 hours per week, compared with 1.2 hours in the second half of 2012. On the one hand, the development of WiFi and 3G networks has enabled netizens to make better use of fragmentation time, and the availability of Internet sites and the frequency of Internet access has increased. According to the CNNIC survey, mobile users using WiFi networks are higher than non-WiFi mobile users in all types of applications, a feature that is particularly prominent in applications that require greater data traffic; On the other hand, Internet users continue to improve the breadth and depth of their applications Obviously increased the use of Internet users stickiness and the use of time, such as mobile phone users gradually from the fragmented reading, news and other relatively simple application to the longer, more viscous social, life Service application development, improve the overall use of the Internet long.

Average Internet time per week

In the first half of 2013, internet users were 11.8 hours per week when they were online. According to the CNNIC survey, 79.9% of mobile internet users use mobile phones at least once a day, of which nearly 60% of mobile internet users use their mobile phones every day many times. The main reason: on the one hand, the convenience of mobile phones so that users can at the time of fragmentation anytime, anywhere online, increased the use of mobile phone frequency; On the other hand, the richness of mobile application software, almost covers all aspects of life, facilitating the work and life of mobile netizens, increased the use of mobile phone