The total number of media shares in China after the completion of this issue 20%

April 8 Afternoon News, the Chinese media in Shenzhen, published a notice today, said Ma, Shi Yuzhu spent 6.536 billion yuan to subscribe to China's media non-public offering 286,671,000 shares, accounting for the completion of the total number of Chinese media shares of 20%.

According to the announcement, in accordance with the issue price of 22.80 yuan/share calculation, the number of Chinese media non-public offering shares of 286,671,000 shares, are paid in cash.

After the subscription is completed, the Yunxi investment, which is controlled by Ma Yun and Shi Yuzhu, has the right to nominate two independent director candidates.

After the change of the rights and interests, the controlling shareholder of China's media is still the number of digital TV Media Group Co., Ltd., the actual control is still the Hangzhou cultural Broadcasting and television group, the Chinese media, the controlling shareholder and the actual control of the person has not changed.

The announcement also said that after the completion of the subscription, the Chinese media will continue to maintain asset independence, personnel independence, financial independence, business independence and institutional independence.

Data show that Hua group is from Hangzhou Wen Guang Group, Zhejiang Radio and Television Group and other investment set up by the large-scale state-owned cultural media industry Group. In the new media industry, China Group Holdings of listed companies owned by the Chinese media Holdings Limited has millions of hours of digital media Content Library, tens of millions of internet TV terminals, new media full business Operation license.

In the new network field, Hua number group as Zhejiang Province CATV Network "one Province one net" the development main body, has 15 million CATV users in Zhejiang, at the same time the reorganization holding in the broad wired, covers Jiangsu, Anhui, Shandong, Heilongjiang, Hebei and so on 18 cities 5 million users, Become a national wired network of 20 million users.

Through Yunxi investment to complete the stake

The announcement shows that this time Ma Yun and Shi Yuzhu through Yunxi investment to complete the shares. Yunxi investment by Shi Yuzhu and Yun Yu Investment jointly established partnership, Cloud Huang investment by Ma Yun Holdings. The two people jointly invest in the hope that through the capital cooperation layout cultural media industry.

In fact, the Chinese media to obtain investment is not unexpected, there have been news, but the rumor will be Alibaba (rolling information) investment in China. As for the final why by the Ma Yun and Shi Yuzhu personally, there is a source of speculation may be related to China's media background: large state-owned cultural media groups can not accept foreign investment.

But this does not prevent Ali and the Chinese media cooperation, Ali said at the same time today that the number of strategic cooperation with China, the two sides will be through the platform, business, resources and technical cooperation, together to participate in the original content, video communications, games, music, education, cloud computing, large data and other areas of the layout and mergers and acquisitions.

will promote internet TV terminals

According to the announcement, the Chinese media after accepting this round of investment, will carry on the vertical integration of the industrial chain.

In the upstream content, the Chinese plan through this hairstyle to increase the quality of the video content of copyright input, to achieve content differentiation, in response to the fierce competition from the Internet video companies, and promote interactive television, internet TV business, mobile TV rapid development.

Specifically, the funds will be mainly used in the media-funded content center construction projects, "Hua-TV" internet TV terminal National Expansion project. It will also integrate upstream and downstream resources, acquire other cable network assets, and repay some bank loans.

At the same time, Hua also plans to open and promote competitive Cross-border terminal products, including intelligent operating systems and multiple-screen interactive entertainment applications and so on.