The traditional appliance giant suning gome speeds up the layout electric business to explore the fictitious Operation Market

6 18 electric business after a scuffle, the 2013 of the home Appliance industry Competition model has attracted the attention of all parties. Recently two big traditional household appliances chain giants have issued 2013.5 annual reports.





this year with the overall environmental changes, Suning, gome two major traditional appliance chain companies are quietly accelerating the "go to electrical" process.





Gome Group closes a total of 1616





recently, the United States issued a semi-annual report that the first half of this year's listed companies to achieve sales revenue of 27.114 billion yuan, up 10.2% year-on-year. Overall gross profit margins rose to 18.3% from 16.9% in the same period last year. Suningyun also recently released a 2013-year report showed that the first half of the revenue 55.533 billion yuan, an increase of 17.68% per cent, to achieve operating profit of 839 million yuan.





in Suning insisted on the same price strategy for nearly one year. Recently, the United States in Beijing to convene a national level, two branch general manager strategic deployment meeting. Gome said that to return to the "small profits but quick turnover" of the sustainable profit model, set off a Low-cost "revolution."





industry insiders pointed out that the implementation of the Gome Low-cost strategy must be based on low-cost cost rate. Gome semi-annual report showed that the company's total cost rate fell by about 1.9% Year-on-year. Among them, the listed company some new stores 35, close 70 stores. Gome also has 543 unlisted companies, so Gome's total number of stores is 1616. Through leasing and rent, and other ways, the listed company partially optimize the store area of about 28,400 square meters.





Gome President Wang Junzhou said: "In the face of the transformation of the retail industry, enterprises need to return to the nature of retail business, to ensure profitability first." ”





to explore the virtual Operation Market





and Suning in the second half of this year also fully transform speed, and put forward the line of the same price strategy. The first half of its online e-commerce to achieve total sales revenue of 12.413 billion yuan, the year-on-year growth of more than 100%.





for Suning line of the same price strategy, Gome vice President Yang said, the United States and the line below the lines of the definition and suning is not the same, is the shopping channel of two different forms. Gome's goal is to line the next two legs "walk", through the line under the integration of the O2O model, to become a strong integrated retailer.





industry insiders point out that with the rise of large data and mobile business platforms, China's retail model is facing pressure and challenges, but in this new round of retail reform, with Gome and Suning as the representative of the offline, online retail enterprises have advantages, but enterprises must deal with the relationship between the two, to avoid "left and right mutual".





to say that this year two big household appliances chain enterprises most eye-catching action, than both sides of the "Go home appliances" officially opened the curtain. Suning announced that red children will be at the end of September this year in Beijing and Wuxi Suning Super Store for the first time to open a physical store, the formal formation of maternal and child products dual-line linkage system; The two giants ' "Go electrical" process accelerates.





Gome related personage discloses, the future does not rule out extends the tentacles to the fictitious operation domain.