The traditional enterprise enters the electronic commerce, the biggest resistance in the interior

I have served 4 e-commerce companies, 2 of which are traditional enterprises. Compared to the pure electric quotient, the traditional background of the electrical quotient is a word: tired.

For example, I served a company is the notebook distributor Zhongguancun, the boss to the electricity price, incredibly is added profits, that is, the boss earned the power of the business department of the money, but also to the electrical Business department to make money to him. And a company's several stores, incredibly does not let any website propaganda material, the reason is the store must make the profit price high, the customer knew the website store cannot do the business. And the boss initially engaged in the cause of electricity, only in the channel will listen to peer talk about Beijing east, on a pat forehead, I also get a website, do not compare to the East Jing Dong. I have been away for 1 years now and the website is still dead.

Again B Company, in the traditional industry is too famous, the electrical business to do very early, the starting point is only as a store display. has not paid attention to not promote, rely on the brand's reputation incredibly also do online a year tens of millions of. After I entered, after a period of hard work, to help the company to redesign the organizational structure, the establishment of the Product Manager system, the introduction of a large number of electrical talent, achieved good results, online singular and sales growth quickly, get the attention of the electric business peers, and even to the largest competitors caused a certain pressure. But there are also problems, one is the lack of knowledge of old employees and attitudes on the negative, in addition to being dragged down by stores, resulting in commodity prices are not competitive. Fortunately, the boss is more open-minded, gave a lot of support on the line, gave me much trust, but not enough. Every time the site and store differences and contradictions, the boss will wishy-washy, he always stressed that he is very optimistic about the line to be big, I always ask him: "Online for you, just want to do or must do, the two differences are very big." He admits, too, that he has no clear answer at the moment.

There are c companies, the group is a diversified operation, the annual business of billions of, the electrical business is only a small part of the loss of 3 years also do not ask. Later I think of it, decided to do a good work, and refused to big investment. To the electric dealers rent a very expensive office, but do not want to buy a better server, a large group of people, but do not want to spend more money to hire a few experienced electrical business talent. In fact, the 3 years of loss of money, enough to make a few big moves, so many inefficient idle wages, pay an efficient and powerful team have a lot of surplus. It's a company that claims to be the top two in 3 years ...

Besides the boss, the staff is a big problem. Once a product manager at a regular meeting said, "No stores, Web site will die"; once there was a programmer doing payment access, ran over and asked me, "What is online payment, with Alipay, fast money is not tied up; Once there were customer service managers who did not know call CENTER; There was a logistics manager who didn't know cod and mobile POS Once there were market managers who did not know about EDM and CPS; Once there was a human resource manager who recruited a person to consumer-to-consumer ... This kind of thing is too many, I have to say, the traditional industry staff's knowledge level and the understanding of the Internet, really and the electric business practitioners have a big gap.

Please do not preach the myth of traditional enterprises to do electric business, it is only software traffickers fooled enterprises to buy the mall system. Before entering the electric business, examine their own enterprises, whether it can balance the relationship between the line online, whether the effective use of their own resources, do not turn advantage into a disadvantage, do not let accumulation become a constraint.

For the traditional companies who are full of confidence and want to enter the electric business, please ask yourself some questions first:

Is it the slogan or the determination of the electric business?

Does the company know about the electrical business and the reasons behind it?

Does the enterprise find the electric quotient talented person and gives the sufficient trust and the support, and accepts the electric business talented person to bring in the fresh air?

Is the enterprise really ready, internal coordination mobilization and long-term enough investment?

Write this article is not only a feeling, but also because recently received two search calls, are the annual business billions of of the listed enterprises, to the position is very high, the Electrical business division of the head, directly to the Chairman of the board. A chat, feelings are not understand the electricity quotient, see the electric business hot envy want to kill come in, say will "line to surpass Jingdong, to IPO" really thunder to me, such enterprises I dare not go. Do not rely on enthusiasm, things are done not yy out. If you want to surpass Jingdong, please learn to fear and learn about Jing Dong first. Remember, the world's largest company called Amazon, it is a pure electricity business, the largest IT companies called Newegg, it is also a pure electrical business. In the electronic business and enterprises are very mature and developed environment, especially in China. Do the entity, you are very professional, do electrical business, you are not professional, or let oneself become professional, or to find professional people, do not blindly cross the river, blind touch.