The traditional enterprise simply starts to embark quickly on the electric business Road

With the increasing popularity of the internet, almost all of the traditional enterprises in one night to understand the importance of the electric business. However, due to the lack of understanding of e-commerce and practice, many traditional enterprises in the launch of the water will be electric injury, and some enterprises in the absence of any research planning, the first hot big investment in the electricity business, the result was badly hurt.

How to evade the risk of traditional enterprises, from the simple start to quickly embark on the road to the electric business? This author summed up the experience of the promotion of these years-gold 7 steps to share with you!

The first step: to build a media platform

Set up official websites, blogs, microblogs, micro-letters. These platforms not only for their own web site to attract traffic, or display products and brand important window, but also with customers to communicate important customer service tools. (Text: Yinfeng sea)

Step two: Build a brand

When you have a platform, you should pack your own products. The simplest packaging is to elaborate a few soft wen, in the authoritative portal to publish, and then do some encyclopedia, questions and answers, such as Baidu Encyclopedia, Baidu know, Baidu Map, Baidu Library, Baidu Pictures, etc., this is a good way to shape the corporate brand.

Step Three: Mining data

Many companies ask my customers where they are and how to pass them on. In fact, meditation, this question is not difficult to answer. Enterprises according to key words, in micro-search, QQ groups, forums and other audiences focus on the precise find their customers. If you can use some mature large data platform, can easily obtain customer information.

Fourth step: Transmission of product information

I believe many people to @, letters, EDM, post, QQ group and other words are very familiar with, in fact, we daily contact These are the channels of communication, enterprises can use these basic marketing methods to do sales. Of course, there are more professional channels, such as: bidding rankings, through train, micro-Bo fan Tong, hard wide (CPMCPDCPSCPC).

Fifth step: Word of mouth maintenance

This is in fact the most important part of the Enterprise brand, but also the most easily overlooked piece. Many enterprises pay too much attention to output ratio, thus ignoring the management of Word-of-mouth. Word-of-mouth is the customer of your products, after-sale and other comprehensive evaluation. Word-of-mouth Management from the public opinion on the following guidance, found that bad information to deal with timely, day-to-day planning.

Sixth Step: Business Platform cooperation

In fact, this step because of people and appropriate, if it is small and medium-sized enterprises want to go steady some, this is the sixth step, if the big enterprises have the foundation of cultivation, then this step in the beginning can be implemented. Like the day cat, Jingdong, Amazon and so on are very good platform for the Business-to-consumer. If the company built the mall, it may take a lot of effort to make the effect, and in these already mature platform for trading, traffic is guaranteed, and conversion rate is higher.

Seventh step: Find a good partner

If the enterprise to develop and grow, must have a reliable professional partner, that is often said outsourcing companies. Such a company can solve your day-to-day problems of promotion, can help you plan the Electric Business Promotion program, you can provide timely and accurate advice and guidance, can help you solve the crisis in time, is an indispensable part of the growth of enterprises. (Text: Yinfeng sea)