The traditional catering industry without a shop fan in the past

1, no shop first fans

In the past, the traditional catering industry, most of the first to build the shop, and then consider sending leaflets or promotional information to attract nearby people. It seems to have been like this, now think, this is really out.

We opened the shop in January 2015, but on December 06, 14 We officially held a fan conference. (What Uncle Lei to do is to open a press conference!) we spent a week sharing our business plans with QQ group, then attracted a full 42 small partners to follow our business plan. I was so moved that I was afraid that nobody would come. ）

In retrospect, the conference attracted people because of the precise positioning of the fans. Our audience is between 22-35, mainly young people, and this time, most of the fans come to this age stage. They accept new things quickly, love to share and thirst for new knowledge. So our conference is about how to start a business, as well as the concept of brand, and conducted a product test. Come fans can learn something, but also can taste delicious food, go back naturally will be willing to share.

So to be a fan, positioning is the key.

2, to guide the fans to build a sense of participation

Now, with the concept of fans and communities rising. Do a lot of fan economy. But really like millet can do less, why? Because you can't really get fans involved in your entire system. But just as a marketing tool. This is a big mistake.

The original to do food, what products, with what packaging, are the boss and the chef himself. Opened the shop, found that the product is not good to eat, and then adjust. Bad packing, then change. Waste a lot of time and money do not say, such a sense of mind is determined never close to the user.

We are dedicated to fans QQ group and micro-credit group, in the product, packaging, design and marketing activities are fully involved in the completion of fans. For example, we then sent each of the water cups to the group, listen to everyone's opinion, in the pass a lot of money, we chose and Starbucks the same material cup. Although the cost is much higher, but the results achieved in the end is quite good.

Another example of our brand culture is China's feelings. And the first shop to use the theme of Chinese resorts. We choose the most representative building in China by soliciting fans ' opinions. In the enthusiastic discussion with fans, the final choice of the Great Wall, Potala Palace, Suzhou Garden, Taiwan 101 building and other 16 buildings. These building models are not only for fans, but also for fans and us to assemble components together. In the process, we also have a better understanding of Chinese culture.

In addition to a lot of many, our fruit tea is a health-care provider to provide the secret, many fans in the shop before the use of their own blog, Friend Circle will be our message out, many people after listening to even come to eat our NB pancakes.

So to be a fan, the sense of participation is the key.

3, and fans become small partners is very important

I've said a lot of fan examples, but maybe you will question, what is it that fans are willing to participate in? In fact, it is very simple, we and fans are not a matter of interest, but make friends.

Understanding goals

We say what we want to do, what we want to do, and let more people understand what we do. Participate in the creation of a new brand, participate in a project and then complete, and they reap the knowledge and achievements themselves far greater than the material rewards.

Playing with Trust

We held 7 offline activities in one months. This is the traditional industry unimaginable, why? We went to three to see the show with our fans on Christmas Eve. And fans died trade day to buy clothes, play billiards, singing. Many things have nothing to do with the interests, those who simply pursue the interests of the people is difficult to think of and do. Work together, play together. We are young, you are my fans, you are my friend.

Emotional interaction

Most businesses now have micro-letters and are looking for ways to add more fans. Even paying high prices to outsource micro-letters is really not very meaningful. Most of our followers are accurate user groups and are trying to interact with each of the fans online. Every day through online interaction will send out some free pancakes, NB badges, models and so on, really to achieve the combination of line online.

We also specialize in the production of music version of the dynamic micro-credit to thank those elite fans. Let the fans feel your intentions and sincerity through interaction. Although this is only a small pancake, but must make people feel that the brand is warm and emotional.

Summary: Fan participation is a product of the user Center, with the advent of mobile internet era, product thinking must be transferred to the user's thinking, we believe that the traditional industry if not understand the use of the Internet and users to form a bridge the future will be difficult to survive.