The traditional marketing model does not change, how to go down?

In the past 11, Ali to 35 billion of sales directly to the traditional retail industry. Now, Taobao 36 million to buy a double 12 day of all Shuangse intend to all the net, the purpose is to promote the mobile phone Taobao client. The success of its dual 11 marketing model combined with the current large-scale promotion, to all electric business enterprises brought endless thinking. For Business-to-business Enterprises, the traditional marketing model has obviously reached a bottleneck, the face of Ali this wave, more business-to-business enterprises would like to learn from its successful model, open up new marketing model, better for business services.

The previous business-to-business marketing just send out some outside chain, each big well-known website big advertisement, mass some mails, this kind of traditional single marketing mode, not only the effect is poor, and the cost of investment and get cost is very difficult to be proportional. In addition, the current electric business industry is gradually regularized, the market environment gradually improved, if the traditional marketing model does not change, how to go down?

According to domestic data, some business-to-business marketers are starting to use content marketing for more than 93%, and more than 50% of business-to-business businesses are also incorporating content marketing into their marketing budgets. Whether it is on a large business-to-business platform such as Alibaba, HC network, or on the small and medium-sized business-to-business platform such as through the Treasure, consultation Po, take the content marketing model to break through the shackles of bottlenecks. In the face of this situation, content marketing in the 2014 will become the main marketing model of Business-to-business platform.

The future of the content marketing model will be based on the traditional marketing model, and then add new media or channels such as soft text, mail, blog, event marketing, social media marketing and so on to form a new marketing model. It is estimated that the 2014 social media marketing model will be more than 50% of content marketing. Why do you say that? There are two reasons:

First, the new social media marketing, such as micro-blog, micro-credit, such as mainstream social platform users have been billion, its huge user base allows more and more consumers to participate in the social platform, naturally, more businesses will choose social media as the main battlefield of marketing. But for the Business-to-business platform, not only can get considerable traffic and also better communicate with users, direct hit customer needs, develop potential users.

Second, today's micro-credit public platform and micro-BO marketing has become the majority of the use of promotional tools, micro-letter public platform and O2O combination, micro-bo marketing large and business promotion, these are social media platform to the advantages of business-to-business platform, can say, The communication of social media platform determines the effect of content marketing. Not only that, all kinds of information icon will also show the main content marketing, which social media is playing a leading role.