The traditional mode of Internet recruiting industry faces transformation

Absrtact: Several recent cases of online recruiting companies have raised the Chi online recruiting market. Hunting Nets April 15 completed the C round of 70 million U.S. dollars of financing, hunting online announced tens of millions of dollars in financing, and only 8 months of the establishment of vertical Internet recruitment Enterprises hook

Several recent fundraising cases for online recruiters have Chi the online recruiting market. Hunting Nets April 15 completed the C round of 70 million U.S. dollars of financing, hunting online announced tens of millions of dollars in financing, and only 8 months of the vertical Internet recruitment Enterprise Pull Hook Network also received a 5 million dollar a round of financing.

Earlier this month, Zhaopin, after 5 rounds of funding, submitted an IPO prospectus to the Securities and Exchange Commission. According to the prospectus, Zhaopin's Zhaopin total revenue of 501 million yuan in the upper half of the fiscal year ended December 31, 2013, up 12.4% from the previous fiscal year, down 7.1% from a year earlier.

According to the investigation report of the iris consultation, the current domestic network recruiting industry, worry, Zhaopin, Chinahr these three companies occupy more than 80% of the market share. How does a new recruiting website impact the traditional recruitment site? What new opportunities does the rise of online recruiting companies bring to job seekers?

Traditional models are challenged

"Hunting nets are platforms, let headhunters to complete mutual interaction, Rob is a small headhunting company's ' rice bowl '; pull hook Net is doing vertical recruitment, only do the Internet industry recruitment, service from the top to bottom through, the cost is higher, but do more meticulous, enterprise's screening efficiency will be correspondingly improved. "Xu, CEO of the wisdom of talent, said.

In the case of job-hunting network CEO Dako Bin, because of the drawbacks of the traditional online recruiting industry's own business model, new recruiters are more likely to be in the vertical, as the latter breaks the advertising-oriented business model of the traditional recruiting industry, paying more attention to service value and user experience.

It is understood that the business model of pull hook is imitated foreign dice.com, worry, Zhaopin and foreign monster model similar, D ice.com in foreign countries are constantly eroding monster in the field of it market share. The vertical-area model has been very obvious in the recruiting industry.

Industry analysis, the traditional recruitment site's profit model or to change the flow of advertising, and from a large number of users to strive for a small proportion of paid users, as the demographic dividend gradually disappeared, many still use the "advertising" mode to do recruitment, service awareness is poor. According to media reports, the first largest recruitment site m Onster shares fell from the highest point of 90%, income and professional social networking site LinkedIn, almost 30 times times the market value.

Segment the market to greet the opportunity

According to Eric's previous statistics, by 2015 the entire network recruitment market size of about 5 billion yuan. It's been 10 years since worry went public. Xu that the domestic network recruitment has developed to the "change" point of time, the first generation of recruitment sites have been difficult to meet the needs of job seekers, which also for the accuracy of recruitment and high efficiency has a new requirement.

"Everyone is exploring new directions, and the mobile internet era has also created a lot of imaginary space." Xu says the online recruiting site will develop in a professional direction over the next ten years. "For the traditional online recruitment site, more opportunities may be online, horizontal expansion to other areas, to provide customers with more services, the trend is to go to integrated services." ”

The "China University Employment Report", published in June 2013, shows that the overall contract signing process for 2013 college graduates has declined markedly compared with the previous year, with the signing rate of undergraduate graduates being only 35%, lower than the same period of 12%. Xu told the south reporters, "in the last two years, companies in the campus recruitment spending on the increase of about 60%, also means that the original only need 300,000, now may need four hundred thousand or five hundred thousand." Now the number of college students more and more, preach will be basically full. For the recruitment of enterprises, screening resumes, arranging interviews and other aspects of the need to invest a lot of manpower and resources than in the past. ”

Campus recruitment is an important segment of the online recruitment industry, how to intelligent recruitment, by accelerating the matching of people and jobs, to help enterprises improve efficiency is also a new opportunity. At the same time, the rise of online recruiting sites has created more opportunities for job seekers. "Looking for a job is a war process, joining internships and workplace experiences earlier, clarifying the direction of future careers, reducing uncertainty, and getting more comprehensive information through multiple channels." "Xu said.