The traditional professions that are being changed-fortune-telling and Feng Shui

Fortune-telling and Feng Shui and Chinese traditional culture is accompanied by the old, through the ages, whether it is 95 supreme, royal dignitaries, or ordinary a grass-people, for power, for wealth, for the longevity, for the survival, for the fame will inevitably pain divination fortune-telling or geomancer some of the ties. These traditional professions and common people's life is closely related, for the public to answer doubts, has the deep survival soil.

So in the internet age, fortune-telling, divination, mascots, sacrifices, such traditional professions, can withstand the impact of the network, the continuation of their past in the hearts of the people's position.

Now just open the Web page, through search engine keyword search, countless, dazzling fortune-telling, Feng Shui site will be more into the eye.

The homepage of these websites is filled with various "masters", the first generations of a certain guru, as well as the deputy Dean, President, advisor or principal in charge of such institutions as China, the International Institute of Feng Shui, and the College of Science and Society.

You can also see that they clearly marked the service items: Analysis of the eight-dimensional, named, fleeting Journey, home, the company's Feng Shui layout, construction project Feng Shui planning design, cemetery site selection, Feng Shui Division training courses, and so on, some sites for this launch of the successful, elite, excellent type and other similar packages; Many are priced at three hundred thousand or four hundred thousand Yuan. Some sites also do a variety of selling feng Shui Talisman, mascot of E-commerce. Even the website has opened up the Internet grave-Sweepers business.

If you turn on your mobile phone, you can also see a variety of fortune-telling, Feng Shui and fortune-telling software in the Apple App Store or in the Android electronics market.

Fortune-telling, Feng shui, this ancient mysterious business, when the internet is also waiting to find its commercial survival space.

Another kind of "psychological comfort"

Jiangxi Ganzhou Auspicious Feng Shui network, known as China's largest online book shopping mall. Items sold include easy to learn software, Feng Shui Compass, Book of I Ching, Feng shui mascot, teaching CD-ROM and other types of similar sites common merchandise. Six or seven years ago, mall general manager Chen Jianliang and his father founded the website. Like most people in the business, Chen also emphasized his connection with Feng Shui, saying his father studied it for more than 40 years.

"Profit in more than 75%, a year down, water in 1 million yuan." "Auspicious Feng Shui network now sell one of the best products, is applied to the PC and mobile Equipment, feng shui software." In an economically underdeveloped prefecture-level cities, Chen on this performance appears very satisfied.

For those price 30~500 yuan range of software sources, Chen Jianliang vague. In the end, he said, they came from companies that developed the software across the country and asked their collaborators, Chen to "sign a confidentiality agreement" refused. He stressed that his "sell is genuine", and that those online pay to download the Feng Shui software site, most of them are liars, "are found elsewhere free version."

Chen said, marking forecasts, mysterious, mysterious, empty feng shui, change the words of the software, in fact, is to find a "master" book, and a person who understands software programming "save" out. Recently he also wants to hire a person who understands technology, independent research and development software.

The person who introduced us to interview Chen Jianliang is called Li Jinxiang. Lee 2007, a university in Qingdao, the computer department graduated, the first job in Beijing is called the general plan, main "Yun Cheng" Company. "The company is a feng shui ' master ' open." "Its work is based on the" master "script, writing a set of applications for mobile phone clients. Users pay 8 yuan a month, through the way of receiving text messages, they can find their daily movement trend. The business is not doing well, with only about 1000 paid subscribers in a year's time.

Li Jinxiang to the "Entrepreneurial State" reporter analysis of the program writing mode, first set up a 3000 word library, each word corresponding to a number of strokes, when the user entered the name, it is a corresponding to its stroke number of the analysis of the journey.

And the authors of the software, like a group of invisible people online. ' They do have very little publicity, ' says Chen Jianliang. ' Most people get paid, serve in an IT company or a team in a feng shui industry. ' Few people do it alone.

"The technical content is too low, oneself lie at home quilt a name, buy a similar name to learn a new book to see." Easy to learn one day. "Liu Heng, a feng Shui division in Beijing, from Heilongjiang Province, an afternoon in early February, in Beijing, Suzhou Street, an apartment to evaluate the online fortune-telling site, he was rather dismissive."

"If the charge 20, 30 yuan is a game, an entertainment tool." A liar is the price of 100 dollars. You have a good name to change your life, that's nonsense! You are born a horse, you become a camel. ”

In Liu Heng's view, the so-called online Feng shui business, all kinds of testing, Feng Shui software is just a wealth of tools, but he does not deny that this has its market demand. Now everybody pressure, to the future confused, fortune-telling can bring some psychological comfort.

"People who live happily in the real world don't go to fortune tellers. The customer in this market is generally not good, you in the software set up the mode, said 10 things will have eight, this is very easy to resonate. Even if the Feng Shui software only has 200, 300 measuring results, but in the face of a 365-day ' ride ', a large number of netizens, how can the probability of being said?

Industry insiders revealed that the online rely on divination, meaning, see Feng shui one year to earn millions of people, before most concentrated in some of the Zhouyi Fortune Forum and QQ Group, now a part of the transfer to Taobao. A female writer in Taobao opened a divination, handwriting analysis Taobao store, three years of income of more than 1 million.

The role of bidding rankings

The market already exists. Liu Heng remembers that before and after 2003, a feng shui software could sell the price of 3000~5000 blocks. But after the popularity of the internet, many people who do this business sigh that it has not become a major source of income. In the smartphone, mobile Internet after the advent of those in mobile terminals can be downloaded applications, the market effect is not too good. Located in Guangzhou, "Goodhead" network, developed a 10 balance of the main fingerprint calculation of the app, in the Apple Store, each app price is 10 yuan. A head of Li said that they have done more than a year, still a "loss of business."

Selling software can not bring high returns, but many of the production of rough called "master" of the site, its business only to individuals and companies named this item, asking for more than thousands of million people. Most sites do not have a detailed contact address, but e-mail, QQ number and telephone number. They are a large part of the "self-employed": Home Office, and other visitors to the door.

The business is doing the best on the web, or the electric dealer who sells traditional products. Some selling Feng shui compass, auspicious scenery and other feng shui supplies, as well as selling evil spirits ornaments, pendants Consumer-to-consumer, the Web site, the price from hundreds of to thousands of yuan range. It is difficult for outsiders to judge whether the price is reasonable or inflated. Li Jinxiang said there was no limit to the price bureau. "How do you assess the business value of a product that is related to culture, faith, and religion?"

After resigning from the company, Li Jinxiang in 2010 as a technical director at a company engaged in distance education. He and his wife in Taobao opened a monopoly Feng Shui supplies store, Lee said one year turnover of hundreds of thousands of, half the profit.

Last year, he resigned again, recruit more than 10 people, began to concentrate on the business, in Beijing Fengtai, he opened a retail feng Shui supplies website "Fuk Yuan Pavilion." Relative to those who ask for dubious peers, Fuk Rim Pavilion is priced at 100 yuan, which is a seemingly not exaggerated figures. He hinted that it had something to do with his financial strength.

A public data can be used as a reference to show that the domestic Feng Shui division by tens of millions of people. Online, companies look at Feng Shui, spending millions of dollars and even hundreds of millions of news is not a news. In the strong interest driven, in those who call themselves masters of the website can be seen, all kinds of recruit apprentice Feng Shui training course also emerged. These training courses, to recruit a disciple most of the charges in 10,000 yuan, Chen Jianliang in the operation Auspicious Feng Shui network at the same time, also opened a training course in early March. "There are 20 or so students who have learned to charge close to 10,000." ”

In Suzhou Street, three Zhang long about 2 meters of desks, a whiteboard, three computers, 4000 yuan one months of rent, plus twos students, this is Liu Heng set up an easy to learn training team.

"Talking about the I Ching and culture is just to tell people the truth of life." Good things in Chinese culture when the bath water spilled. It's really a pity. "Liu's training course, the junior class tuition hundreds of dollars, learned so far." After class, three desks are the dining table, and the students, who are at his invitation, usually stay for dinner and have a few cups of homemade wine. He plans to open some "voluntary lessons" this year.

This Xuan and Xuan business, a large part of the "big single" or online, the network is just a promotional tool. Known as "Taoism all true Longmen sent 33 generations of secular disciple" Wang Rongxuan, is "macro" moderator. At the beginning of the spring, in Beijing Maliandao near the home, wearing robes king sitting on the sofa in the living room to the "entrepreneurial State" reporter said, some "master" to build a website, buy a few Baidu keyword, through the bidding rankings to Baidu to search the first page, the purpose or packaging their own. Their extension on the Internet is not much, the site is more to assume a publicity function, through the website, can attract those who look at Feng Shui customers and training course trainees. A feng shui site for businesses may bring millions of dollars to their income.

2006, Wang Rongxuan also through Baidu to promote the "macro". Wang said that the bid ranked thousands of dollars a day. This investment did bring a lot of revenue, but also received a large number of, no day of the sales call.

Spending money can "bury the net"

Compared to fortune-telling, Feng Shui, mascot business, "Heaven Memorial Network" (hereinafter referred to as Paradise net) business appears more "online."

One months of searching, "entrepreneurial State" reporter finally found a rare in this industry, with a strong sense of market planning site. Claiming that "has independent intellectual property rights of the global online sacrificial service platform," The Paradise Network, its service is to provide customers with online cemetery, online worship and other on-line business.

In addition to the normal ritual service, Paradise Network also provides users with more than 200 sets of network tomb template, with Heaven Real estate certificate, Feng Shui description; Resurrection "is another of its business: the deceased can be made to speak as he was before, through the technical processing of photographs of the deceased, and the audio of relatives and friends who wanted the deceased to speak. The "Resurrection" fee is $199 per minute, plus 100 yuan a minute.

The "Paradise Company" describes its development blueprint on its Web page: committed to integrating the funeral industry value chain, focusing on the online funeral market, the network burial, network tomb, network offerings into one, online platform and offline services goes hand in hand, to door-to-door service as the core, to create the global funeral service innovation first brand, and continuously improve the comprehensive competitiveness of Paradise Group , to maximize the interests of employees and shareholders, the company's value maximization ...

Jia said he is prepared to use 3-5 years to make Paradise Cemetery the world's largest network burial service providers, Paradise welfare providers, funeral personnel training and network funeral chain franchisees. The 2010 online site, the end of that year, known as the "best service, the most professional, most influential sacrificial site."

Paradise NET Deceased Memorial products are divided into 9 grades, of which 8 categories of memorials are package-type charging items. The highest price of God Xiao Pavilion priced 16888 yuan, package content including architectural appearance, text materials, audio and video and personalized templates. Jiayongqing said that the number of people registered in the Paradise Network has reached 380,000, the entire website 90% service is free. And he claims to have 1 million or 2 million of the money he spends on the site every year. More than 10-person team, can be recovered from the money a year down, "also on 1,000,080,000."

Founder Jiayongqing has two or three real estate companies in Zhuhai, where the site is located. His other identity is the Standing Committee of the Zhuhai Doumen District CPPCC. Previously, he had also done a "sexual Blessing School" website, because of the yellow, 2009 was closed.

"The land is more and more expensive, people died after the general buried in the ground, engage in the concept of this site, is the dead do not compete with the living." Now we have burial, cremation, and this is a net burial. Jiayongqing said, now the Paradise network is still "burning money", but it must be a sunrise industry.