The traditional retail is to open the shop in the best location and find the best place

The traditional retail is as long as the best location to find the best place to open the shop, sitting there waiting for customers to come, you will definitely be able to earn. Or hit the ads in the media, or sit in the shop waiting for guests to come. This phenomenon led to traders no longer focus on product quality and service, and concerned about whether I was exposed, what kind of location I can appear.

Lots of good rents are sky-high, and traditional retailers are working for landlords. CCTV's standard is also higher than a year's price.

When the advent of e-commerce, many people feel that the savior to come, many offline retail industry, the big guys have a panic, all say a word: if not do E-commerce, will have no business. Consumers from the downward migration to the online, to the online shopping, watching ads, on-line through the interaction with friends to understand a product, enterprise and brand, everything is changing, all retail and traditional brands are aware of not doing e-commerce will not be business.

But in fact, as we all enter the field of electrical business, we find that the electric merchants are more miserable than the retail merchants. And why?

Let's analyze the cost ratio of the electricity dealers, although you don't have to pay so much, but the cost of production is 30%, marketing cost is 30%, logistics, merchandise display, tax cost of the whole added together nearly 30%, finally found that in the electricity quotient to achieve 10% of the gross profit has been very good.

If you need to sell more goods, the larger quantity, it will need to put more marketing costs. Mainly to buy traffic. In the Internet, the flow of access to a few, and the net shoppers only stare at one or two entrances, all the merchants and crowd one or two of the entrance, this is worse than the line under, online at least Beijing has a lot of shopping malls, online only one or two places, so there are a lot of people crowded in. Competitive pressure is also unprecedented. So on the line, the person who grasps the entrance is bigger, the landlord is bigger, the landlord says to you how you must how. or seal your store.

The biggest difference is that there were so many landlords, and now the landlord is just a few. So the biggest landlord became the richest man, and a few other landlords are the pots full of money. And you can do in the bustling lot of shops brew tea there are customers to buy things. Now you have an endless day of optimization and marketing planning.

You say the electric businessman is not more bitter than the traditional retail people! So many traditional retail people do the electric business will not acclimatized. Because the operation of the online shop than the physical store operation, more complex, more brutal!

When you are not familiar with the computer, the mobile electric business has already come. In the traditional retailing industry forced to move to the Internet is largely persecuted. Because consumption has slowly become accustomed to online shopping. And the advent of mobile smartphones + unlimited network.

Consumer behavior in a shorter time, but also a qualitative change. Online shopping is now the main force, 80, the birth of a very superior, a lot of the concept of consumption has changed, the face of a greater change in the whole way of life has changed.

A lot of things no longer use the head thinking and memory, we use the mobile phone is enough. Mobile phones have replaced our brains, the community has replaced our lives, almost all news and new information from mobile phones, is definitely over 90%. This makes the original retail marketing experience has not been used, all the experience has changed, for our challenges are the same, our living environment and the thinking path to make products have also changed.

Therefore, just adapted to the computer power of the manufacturers of hard power businessmen will immediately face the destruction of mobile electricity business.

Therefore, the electric businessman and bitter forced, dare to ask where the road?

So, I say the electric merchant is more bitter and miserable than the retail person! To be a businessman must be ready to endure hardship!