The traditional retailing industry is transferring to the Internet of Things

2011 Century Singles Day has just ended, Taobao and Beijing East in the Singles festival appeared in the Battle of the electric business seems to have not done, two with 50 percent of preferential prices to attract the net to buy a family, also really earn a lot of eyeballs.

Taobao Mall data show that the day of the Singles Day 24 hours, Taobao mall Alipay turnover exceeded 3.36 billion yuan, is nearly 4 times times last year. That figure is well ahead of Hong Kong's one-day retail sales, which is equivalent to the 11 gold week of the year in Beijing. Singles Day is fast becoming a carnival of internet merchants.

At home, the first to use 50 percent discount eye-catching, not Taobao and Jingdong, but a line under the brand discount chain-grade discount.

Chairman and CEO of top grade discount Eon

Top grade discount was established in July 2000, the franchise domestic and foreign well-known brands of clothing and apparel category discount products. Eon, Chairman and CEO of the top grade discount, was a Chinese figure skater in his early years and went into business after retiring. 2000 EON from Guangzhou Patty department store left, the establishment of Beijing top grade Commercial Development Co., Ltd. Now the top grade line already has eight entity chain stores, at the same time the online operator website, the top grade because of many brands, high discounts and famous capital, the annual sales have nearly 2 billion, considerable scale.

A few key words about top grade

Understand the top grade discount needs to know a few key words: clothing apparel, chain, brand, discount and digital and E-commerce.

Top grade merchandise is brand clothing. Top grade clothing to brand-oriented, foreign Nike, Adidas, Cardin, domestic brands such as Li Ning, Ordos can be found in the top grade. Clothing brand Odd many, but also divided into size, color, fabric, style and so on, so the operation of clothing apparel chain is not more simple than Carrefour Wal-Mart;

Top grade is the brand discount shop, because in the clothing circle accumulated many years of contacts, top grade can get a lot cheaper than authentic products--things are good things, absolute authentic; price also affordable, playing 50 percent 30 percent is often the thing. Therefore, go to the top grade shopping consumers, is often the brand has a certain degree of recognition and praise rational consumption of smart buyers;

Top grade or chain stores. Top grade in Beijing has eight chain stores, both open in the bustling wangfujing and Zhongguancun stores, but also in the five-ring to Canton shop. Three years ago, the top grade also opened the chain to the Internet, which makes the top grade became a few at the same time have online and offline channel brand, and do eight chain stores a price, line the next price-top grade to achieve the line under the full docking.

Top grade chain of secret secrets--pad Shopping Guide

The know-how of the chain is the scale effect, through the chain operation of the dispersed storefront organized, unified brand Ding, unified advertising, and even unified purchase, inventory accounting and unified management, chain allows enterprises to have the scale advantage, and low-cost access to the price advantage.

In China, chain stores are everywhere, chain supermarkets, franchise stores, brand chain stores everywhere. But most chain stores just brand chain, few chain stores to achieve a true unified inventory accounting. In the top grade of the eight chain stores, not only to achieve a unified brand and management, and even online under the price and inventory are completely docked. To do this, thanks to the top-grade secret cheats-single product management system and top grade pad handheld terminals:

Top grade thousands of square meters of discount stores, most of the decoration is simple, layers of shelves filled with a dazzling array of goods, customers are like in a large warehouse shopping. When a customer buys in a top grade physical store, as long as the choice of clothing style and quantity to tell the guide, the shopping guide will be a similar pad to the device will be the customer to purchase information recorded in a similar bus card shopping card; Then, the customer took the card to the next counter to continue to pick the goods. When you go out, the customer just pulls out the card at the cashier directly to the checkout, the entire sales process to achieve a completely paperless sales. At present, customers can do this green shopping experience at the top grade discount wangfujing store. In the near future, top grade will implement this paperless shopping experience in all of their chain stores.

If the order is online purchase, the process is simpler: orders directly through the internal network to the hands of the pad, pad will inform the shopping guide which products have been sold on the network. Immediately, the shopping guide to the goods on the order after each brush down to determine, and the goods selected out to carry out simple packaging, and finally to the picker, such a net shopping process completed.

Controlling cost management with pad

Although the top grade business is mainly concentrated online, but because of the use of digital pad to help manage and sell, significantly reduce costs, this cost control effect is not even the same as the operator:

Picking is a big problem of Jingdong Mall, but also a considerable cost of manpower. Jingdong business, and Taobao platform is different, Beijing East do is their own business. In order to ensure adequate inventory, Jingdong had to rent a large area of warehouses, goods after the factory also have to go through the library and warehousing, and this one into a two times resell, light picking management storage cost is not expensive;

Top grade also need to pick goods and warehousing, with a single product system and guide the hands of the pad terminal, top grade let their own stores have a warehouse function, shopping guide with the function of picking up goods, warehousing and store rental costs combined. Although the rents of the stores are higher than the dealers ' warehouses, the sales are enough to offset the difference, and the extra online orders bring pure profits.

The main line under the top grade and online electrical business in the cost control of the silk no less, which also guaranteed the top grade price advantage. The last two years, to maintain the price advantage of the top grade network developed rapidly. Top grade CEO Eon revealed that grade discount network is one of the fastest growing companies in the Alipay platform.

Pad Shopping Guide-the prototype of the Internet of Things

Today in the top grade stores, warehouses and stores are combined, online and offline completely through. The old days of mutual communication completely by roar of the day is gone, whether it is to convene a meeting or send messages to each other, as long as the pad to send an instruction can be achieved.

Talk about the top grade digital management, CEO Eon cheerfully. So far he still remembers, at Peking University in the Classroom Training shopping guide elder sister how to input the data of single goods, many shopping guide elder sister because not familiar with computer operation, in the initial data initialization stage, all find their children for data entry, a record to the middle of the night; now, these shopping guide elder sister to PDA than technician are familiar with, What about the crash? How to reboot? The elder sisters have their own little tricks, their skilled operation of PDA let EON and admiration.

First in the PDA upgrade facelift turned into a top grade pad, top grade with pad as a shopping guide tool, the new sales staff training is also easier. The young kids see pad like they do when they see an iphone. With Pad do management, but also let top grade peer envy unceasingly. Recently, many peers have begun to pay attention to the "single Product Management System", some also come to the top grade to learn how to conduct data management.

In order to achieve more efficient management, the top grade invited IBM's advisory guidance. Top grade also set up a specialized research and development company, research and development of the entire process and products. Recently these products have just received high-tech acceptance of science and Technology park, and top grade companies with Tencent, Baidu and 3,601 have become Zhongguancun's few can get dry goods of high-tech companies.

What's the next step in pad shopping? Eon that the user's shopping card will achieve payment function within 3-5 years. Then, users take a shopping card not only can not paper shopping, but also paperless payment, go out when the card can automatically checkout; with the help of RF and location recognition technology, businesses can also grasp the customer's all shopping processes and shopping habits, enterprises can achieve more personalized sales.

I asked Eon, what is the core technology of pad shopping? He said, this is the technology of IoT. In the Internet of things, RFID and sensor technology are widely used to realize the information transfer and control between objects and objects. "As long as there is logistics will produce costs, so that the flow of information faster than logistics, reduce the circulation link can achieve cost control, maintain price advantage", Eon so summed up.