The traffic structure of the website is extremely important

Absrtact: Do SEO should use search engine, then get rid of search engine, this means that we get users from search engine, but our website need to retain users, so that users no longer from the search engine into our site, even if the user has from the search

SEO should use the search engine, and then get rid of the search engine, which means we get users from the search engine, but our site needs to retain users, so that users no longer from the search engine into our site, Even if the user has access from the search engine to a site's habits also need to guide users to search our site brand words come to our website. Instead of doing it, the more you rely on search traffic, the more you will be caught in a pain or worry. We know that now China's mainstream search engine Baidu is not very stable, the phenomenon of manslaughter, since the algorithm has been upgraded has always been a rather kill the wrong attitude. So we study the traffic structure of the site will change the importance of the abnormal, but also good for the future of the site to the direction of the development of a guide.

First of all, a direct access to at least 20% of the total traffic (statement based on Baidu Statistics), of course, I am talking about the maturity of a Web site, not to refer to a new station. We do SEO at the same time also need to do other promotion, such as some sites can not send hyperlinks, can only send a pure text URL, at this point we need to guide users to copy this link to our website. In fact, the best way is to let users from the search engine to remember our web site, as well as the collection of our web site, convenient next time to find our site. Of course this may require some skills, such as you need to constantly update some of the user's use of things, such as you write a website template or software, constantly upgrade AH. The overall meaning is to have a value to the user content, users will be interested in your site to retain users.

The second is the flow outside the chain, the flow of the chain to this need according to your direction, or what platform, but in general this aspect of the flow should be at least accounted for between 15%--20%. Because the effectiveness of the chain with the click of a great relationship, now the search engine has put a large part of the voting power back to the user, especially when a website development to the later stage of this more prominent. is basically a user in the rankings of the site, so click the more, the more you can solve the user problem, this link to the content of the extension, that the link is very valuable, these are called links of active degree, a link active degree of the higher the link can pass the weight is higher. In fact, this aspect of the SEO or the weight of the site is a double assessment criteria.

In addition, the search engine traffic, now the Chinese search market more and more players, the best standard is spread, can take the standard of optimization, in the major search engine rankings are relatively good, rather than only in Baidu ranked better, so further differentiate the reliance on Baidu. Now 360 search is nearly 15% of the market share, Sogou also has 8%, can seize these small share of the search is also some role, we do not do not make steamed bread, as far as possible to maximize the smallest resources.

Finally in the search engine keyword this piece has a small point everyone may pay attention to less people, it is necessary to mention here with you, that is you want to promote the brand of your site to go out, users are search your site's brand words must be higher than the core keyword in the flow, If you can do this your site can basically say that the search engine to buy insurance, it is difficult to be search engine down the right, the risk of being k is even smaller.

In fact, the above approach is not only to get rid of the site under the search engine control of the fate, more important is to promote the stability of the search engine. Because if your site has 20% traffic sources that are direct access, this shows that your site is a number of fixed user groups, as long as you installed Baidu statistics, this data Baidu will explore, the last point of search brand words, this is similar to the situation of direct user access, it can be counted as a fixed user group of your site. You can think that if a site does not have a user group, the premise is the old site. Search engines will judge you as a garbage dump, because you don't have to keep the user, and the user does not come a second time.

Outside the chain of this block of traffic, for the site weight promotion has significant value, the previous explained. Personally think that the above analysis of the flow structure for a normal site is very necessary, the site to be safe, to search engines have the clout to do this, the more you have the confidence, the more the search engine will respect you. The more you rely on the search engine, the better the advantage is on the search engine side. If you can do the above flow structure, I believe that your site in the search engine weights will only be strong, even if accounted for in the SEO angle you have to do so, I also hope that we face search engine can be justly, do not drop the right, do not have a bad mood for one weeks.