The train of thought of 2013 year Hospital website editing

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2012 is coming to an end, after Baidu year 6.22 and 6.28 after the most medical industry stations have been far less than in the past, and after this Baidu has released a series of new measures for the chain, such as the December will be on the line of the new algorithm contains Baidu for the outside chain of a lot of stringent measures.

Take a closer look at the following adjustments have been made:

1. Reduce the low quality of the site "that is no original and false original" weight, which means that the rank drop and flow down

2. For the low quality news source to reduce the right, which is why the news source has a large number of decline in ranking reasons

3. Hyper-chain algorithm upgrade, that is, through large quantities of external push form to create a high number of outside the chain of practice is no longer applicable

4. Link sale form Clear for cheating "need to remind of some of the more famous trading links site, Baidu has long been fixed on, so try not to show good."

5. Enhance the weight of Baidu products and large portal station channel weight

The above tips for SEO seems to have nothing to do with the title today, in fact, the actual operation of the process, the editor is the first line to execute the SEO strategy and methods of personnel, so these tips directly leads to the following questions:

1. How does the hospital website content build? For many years, it has been mainly pseudo original

Personal opinion: False original era gradually past, a few years we have been in the article content, user experience, SEO optimization in several aspects to find a balance, but with the continuous upgrading of Baidu algorithm, now a large number of repeated content site has gradually been its right to drop, flow down, However, because of the level of employees in the editorial post and many of the long-term mechanized operation, so when the false original loss of advantage, but also when everyone overwhelmed.

Solution: The industry station article divides into two kinds, one kind is the academic nature, in general this kind of article has nothing to revise, is some conclusive text, at most also is the tail modification + keyword modification, namely is we often say false original. The other is for example: which gynecological hospital in Shanghai is better? Like this kind of commentary, then my idea is to adjust the ratio of the two articles, improve the proportion of the critical writing articles, while requiring editors to write critical articles when not blindly use the language of hard, but need to have a good understanding of the hospital, Cite case or third party point of view to express the hospital support point, so it seems that these requirements for the editor greatly improved.

2. How to do effective outside the chain?

Baidu so large-scale cleaning up a variety of outside the chain platform, for front-line personnel, the chain has been from the age of the quantity to jump to the quality of the times, do not seek a short period of time outside the chain, but the need to improve the quality of the chain, the so-called high quality is either a correlation link, or a user to actively forward the formation of the chain.

3. What kind of person should be employed as a website editor during the interview?

From 07 to 12, the Netizen's cognition is growing, this trend has also raised the threshold of our hospital network marketing industry practitioners, such as the past in the recruitment of editors when the threshold relative is relatively low, then now recruit a good editor at least the following aspects of measurement:

(1) Whether has the good written expression ability, the article generalization ability

(2) Have good communication skills and basic image processing ability

(3) Whether it is familiar with various popular platforms of Internet at present stage

(4) What is the focus on current affairs? Is it capable of associating it with its own industry?

The above three aspects of the problem will be 2013 years of hospital site optimization of the important implementation part, in fact, although Baidu December new algorithm is not yet online, but from the current rankings of hospital sites are basically in the downward trend, but the large vertical portal channel page weight significantly increased, Therefore, the recent phase can be combined with Third-party platform to do the transition.

For next year's editorial training, the personal point of view is to do fine in two areas:

1. The original proportion of the content of the website increase "request editorial ability to improve"

2. The website exquisite inside the chain construction "actually really is not to add a recommendation link so simple"

From the current Baidu published documents, these two aspects are still more important scoring factors, of course, two simple work is not a one-day can be done, the need or front-line personnel to the daily unremitting strategy and methods to implement in place.

The above is only a personal point of view, welcome to peer exchanges, rice balls qq:125495228 added: Peer Exchange