The transformation Cloud service mode of "Suningyun merchant" proposed by Suning appliance

The February 19 News, Suning Appliances in Shenzhen stock Company issued a notice today, to be the name of "Suning Electric Appliance Co., Ltd." changed to "Suningyun Group Co., Ltd." to better business scope and business model to adapt to the transformation of cloud service model. Analysis of the industry, Su Ning shows the determination to go out of electrical appliances, take a step to the real electrical strategy.

"Store Business + electricity quotient + retail service provider" Cloud Su suning

Suning said in the announcement, will build for internal staff management cloud, supplier-oriented supply cloud and consumer-oriented consumer cloud, and gradually promote the "cloud services" model of the overall market-oriented operation.

Suning Chairman Jindong said that over the past three years, from the store to the electricity quotient, suning exploration Technology retail road; In the New year, Su Ning will contribute to the spring of China's retail industry to do online + offline retail service providers. "Shop + electricity quotient + retail service provider, this is the Chinese retail business model that Suning wants to advocate."

In recent years, Suning has been exploring the transformation Cloud service mode. 2006 Suning on-line SAP/ERP system, built for the internal staff management cloud, supplier-oriented supply cloud and consumer-oriented consumer cloud, and promote the "cloud services" mode of the overall market operation, since 2011 has launched Suning private home, Cloud application store, cloud reading.

It is understood that Suning will be from the organizational structure, the annual plan, business strategy, personnel appointments and other aspects of a comprehensive deployment to ensure the "cloud business" model of the full landing.

Jindong said that after three years of network operators, Su Ning summed up the two point conclusion: first, the main force of E-commerce should be the shop, and not the electricity business, regardless of the store or the electricity business, the essence of retail profit depends on the localization of the operation and services; second, the development of E-commerce by the retail enterprises themselves leading, Instead of being dominated by electric business service providers, electronic commerce is the real economy is not a virtual economy, the virtual economy leading real economy will inevitably lead to bubble economy.

Su Ning or O2O mode representative

2012, Suning put forward the strategy of Super Electric, line under the common attack, the whole category expansion. Under the line, suning New Open Expo Super flagship store 13, Le bought Shi Life Plaza 8, in these stores, can see Suning easy to buy shadow. Online, at the end of 2011, Suning easy to purchase from the book category to start, and gradually expand the non-electrical products. 2012 On-line virtual products, drinks, food, insurance, group purchase, E-books and other categories.

Jindong has said that Suning has identified a "new business model." The future of the retail enterprises, not only online, also not only online, must be the line under the perfect integration. He said that Su Ning's ultimate goal is to "become China's ' Wal-Mart + Amazon '".

The new seven-day CEO Zuoyingjie that the current pattern of e-commerce in China has been formed, one is to the Beijing-East business representative, the second is to B2B2C as the representative of the cat, two black holes formed two huge flow of attraction. "In addition to Jingdong and Taobao, maybe Su ning has the ability to O2O under line, may become the third mode--O2O representative." ”

According to the industry analysis, Suning Appliance changed its name to Suningyun business, the real O2O will be kicked off. From the current situation of the electricity quotient, the pure electric power trader basically already did not win the possibility, only and the offline resources combine, give full play to the resources advantage under the line, and through the map or location of E-commerce localization, peripheral to have the opportunity. I believe there will be more and more online quality merchants Internet, the future must be everywhere Internet.

Jindong 3.5 billion betting that the electric quotient is hard to exceed the Jing Dong, Tian Cat

2012 Suning issue raised 4.7 billion yuan, Jindong capital of more than half 3.5 billion yuan. He knew that Suning easy to buy the desperate, is a burning money game. In fact, Suning's earnings has been reflected in the line and the line on the obvious trend changes, such as the impact of electric enterprises such as Beijing and East also let Suning's net profit has been a small decline.

Among them, the change is worth noticing is the real shop under Suning line "Same shop growth" is 10.11%. Suning easy to buy 2012 total income of 18.336 billion yuan, 2 growth of 10.8%.

Suning Electrical Transformation Suningyun Business, can be seen as a jindong of a unsuccessful war.

According to a anonymity of the industry analysis, Suning's "Wal-Mart + Amazon" mode, namely the whole category online + offline retailers, products, including home appliances, department stores, and even extended to financial products, virtual products, value-added content of the comprehensive services, similar to the United States business leading Wal-Mart, And it provides consumers with a complete seamless online user experience, but also similar to the United States E-commerce giant Amazon. At present, Suning in the Home Appliance 3C field still can a fight, but line on the right hand and left hand in the dilemma and let Su Ning had scruples.

He pointed out that Suning's advantage lies in its high-quality properties and strong sales network, Taobao 10 years, Jingdong eight years of accumulation is not suning easy to buy a short time to go beyond. Suning is not in any way to achieve a clear advantage, so the Great Leap Forward, only to the opponents in the professional aspect of widening the gap. Chess is very big, but there is no Jingdong like the manager and advanced ideas, it is difficult to surpass Jingdong and the sky Cat.

It is reported that 2013, Suning will open platform platform business and mining sales, and the Jingdong Mall model is similar, but will have its own characteristics. Suning easy to purchase and Suning electrical procurement will be the same, to achieve the range of procurement advantages, integrated into a large mining sales platform. The internal organization structure transfers, some project group expands into the middle, the instinctive function project group refinement, 2013 year personnel will double.

Suning is now easy to buy all more than 1.5 million of the SKU, the number of non-electrical appliances to reach more than 90%, Suning easy to buy the national distribution of orders to consumers, everyone electricity, 3C products accounted for only about 20% of the proportion. 2013, Suning will continue to expand the whole category.

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Suning easy to buy new eight business department

According to relevant sources, Suning Yi will be restructured into eight business departments: online shopping Division, mobile division, local life Division, Business Travel Division, Digital Applications Division, Logistics Division, Service Management Division and the financial department, including the Network shopping division also has 4 major core centers.

The adjustment of the organizational structure within the Suning group confirms the "organizational structure, annual plan, business strategy and full deployment of personnel appointments" mentioned in Jindong's internal mail. It is noteworthy that the division of the Division, in addition to consumer retail, mobile, local life services, online tourism, logistics, finance and so on will become the future of Su Ning easy to purchase the important direction of development.

According to related sources, in this meeting, Suning formally established the E-commerce Operations Center, the original Suning Tesco executive vice President Li Bin promoted to the operation of the center president, but also as the President of Suning Group Assistant.

(Responsible editor: Lu Guang)