The transformation of electric Quotient's double-section promotion mode

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Internet news has always been the leading role of the domestic electricity business, in the mid-autumn day such an important festival, collective voice, there is no imagination of the "bloody" price promotion activities. A National Day holiday data show: Jingdong, Cat, suning and other domestic electric platform are easy to buy a large flow of decline; among them, Jingdong, day cat, Taobao flow rate of average than this year "51" during the reduction of about 1/3, and Gome's electric Shangkuba network and Suning easy to buy platform electric quotient, its flow is also lower than "51" holiday. After the "price war" after the supervision of the electric business sector, the electric business enterprises in the price promotion began to cautious up; and the whole industry into a thinking atmosphere, the electric business marketing promotion strategy in transition.

Double-section staggered line Peak

October for the traditional store and other offline businesses have been sales of prime time, here, the odd strokes, for the main line of the electric business enterprises, whether the price advantage or distribution advantages are weakened, and the national Day during the time to stay at the computer, the opportunity to purchase the corresponding reduction of natural, for offline is a good information.

Gome, Suning, when the site is in the 11 period of low-key promotion, but the promotion is very limited, advertising efforts are weak, with the traditional line of the mall or stores, advertising, regardless of the intensity and focus of publicity, or the mind is far beyond the electricity quotient.

Promotions can lead to losses

Now many of the electric business to do the price promotion, there is a VC behind the support, big movement, on the one hand, to give investors a heart pill, let them think the project is still ahead, on the other hand, is to profit, but in fact, many of these are beyond the cost of living. According to Liu previously revealed, "8 15" price war, Jing Dong has lost 20 million yuan, this shows.

Prepare for the end of the year, accumulate ammo

This year's long vacation a lot of people are unpredictable, come, the electric business plan inside the whole year, double 11 and double knots near, let alone "price war" in the past not long, the wind is very tight, and then to the fierce point of the promotion war, China's electric regulator will be a more powerful fist. Therefore, for the domestic electric business, on the one hand, for the "Double 11" and the end of the major promotion of the stock, and the three-quarter sales of the exposed supply chain problems to repair; On the other hand, the fourth quarter impact of annual sales to do a staffing adjustment. This year is Dangdang five years, Dangdang public relations director Ye Xiaozhou revealed that Dangdang will also launch a big promotional event. So many of the protagonists have gone out of the play, the supporting actors do not have the basic opera.

The mode of promotion competition is changing

The electricity dealer sells the product The price is a drop again, the electricity merchant price reduction space already is very small, if wants to continue the price reduction, must increase the cost, but now each household appliance merchant is in the capital hunger and thirst period, can only Rob, robbing. Large investments in advertising and marketing could be shifted to price subsidies. And this year is the turning point of the electric business enterprise, is careful to do a good job of the financial, to now many than the big electric dealers closed, such as product poly nets. Large-scale input marketing, the final input and output gap is growing, the price war will eventually transition, the two-section opened a good head.

This year, the development of domestic electricity business is difficult ah, large environment led to a lot of electrical business enterprises closed down, many of the remaining enterprises are cutting spending to spend the "death" year, but the future development of E-commerce is a great deal, so even if the teeth to insist, really bitter for the industry to pay people, Think of some things stationmaster, stationmaster receives more and more attention, will have a lot of stationmaster in insist prop up come, the scenery infinite industry, actually is countless bitterness of no regrets to pay. (Text/Huang)