The transformation of personal website is imminent

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Because of China's special environment, China's personal webmaster can be said to live with the Chinese Internet, the Internet since the entry into China is destined to be closely linked with personal webmaster inseparable, 10 years of Internet cast countless personal webmaster, In the Internet to Amoy the first bucket of gold after the brilliant Tengda last Internet personal webmaster also abound, xingping, Teddy Boy, Cai, Wang is the personal webmaster in the mind of the "grassroots hero", and China's internet also because of these "grassroots hero" efforts more exciting Chinese internet popularization also and "grassroots hero" are inextricably linked.

With the rapid development of Internet in China in the 10, China's Internet after dozens of of reforms related to the guidelines and regulations have been promulgated in China's Internet to the legal system, the direction of orderly progress, 10 years ago, China's network environment and 10 years after today, different internet environment to personal webmaster brought new challenges, Personal Webmaster if can not face and solve these "difficult" problems in time after the road will be difficult. The following is a brief analysis from several aspects of personal webmaster will face several fatal problems.

1. Search engine reform will lead to more difficult personal website traffic

Internet practitioners know that traffic is important to a site, although in recent years the user is the basic site, but from the actual site traffic is still the dominant site ranking and visibility of a decisive factor and site traffic and site revenue, the long-term stable development of the site are closely linked. Personal webmaster due to limited resources and no special advertising effect statistics, and many other factors are not actively promote so personal site traffic basically rely on search engine and antecedents single.

In recent years, the search engine constantly change the algorithm, on the one hand, because of the search engine market competition intensified, Microsoft, Google, Google Killer, as well as the way, search and so on to force the original old search engine constantly reform, on the other hand, is to meet the growing and mature Internet users needs, Search engine on the site and the ranking of the site have a more stringent requirements of personal sites if there is no strong content is difficult to have a good ranking so that the flow from the search engine will be less and fewer.

Another personal assumption in the next few years to rely on QQ started Tencent search will be released from the timely launch of Google's own search, Baidu will be merged into Google users can sort their own search results function, This function whether Baidu to promote the Baidu hi or to eat up the QQ users ready to fight Tencent search is beneficial to a large extent to hinder the development of spam, if it really does not have the perfect content of personal site to want from the search engine to get large traffic will be unusually difficult.

2. The introduction of Internet-related rules and the increasing copyright awareness

From the Internet landing China to 10 years of development today, the rules of the Internet in China are basically changing every year, these rules are towards more and more stringent and standardized direction of development, This makes personal sites less speculative opportunities, plus in recent years the entire Chinese society's copyright awareness of the general enhancement of personal sites can use more and more scarce content resources, which will greatly restrict the development of personal sites, and stable novel content is the survival of every site indispensable food, Personal sites without a powerful editorial team, it's hard to have a chance to perform on the stage again.

3. Traditional media have joined the internet

The internet in China's hurricane development let the traditional media unprepared, accurate said the internet is to devour the traditional media market, especially the paper media. Through recent years of observation it is not difficult to find the traditional media on the internet attitude has many subtle changes.

In recent years, traditional media has not despised and resisted the Internet, but adopted the attitude of "active being". Today, almost all of the paper media, whether it is the daily newspaper news magazine or youth reading fashion magazines have launched their own site of course, television and other media are also indispensable to build their own web site and are "old and new mutual transmission" On the one hand, in its traditional media to promote their own web site on the other hand, as its interactive platform to make up for the lack of traditional media and very multimedia are very important to the development of the site and the combination of quite successful. For example, Ruili, CCTV international, as well as the local forum 19 floor, and so on, many sites also pay attention to local traditional media cooperation, such as Tencent's large Chongqing network is a combination with the Chongqing business newspaper A successful example. This powerful combination of the model is very lethal, the use of the original user to occupy the internet market has to say is a wonderful planning but for the vast number of personal webmaster is undoubtedly an insurmountable formidable opponents because the personal webmaster resources is absolutely difficult and rival competition, and local TV local newspapers to join the Internet competition makes personal webmaster even do local Web site is difficult to develop. This allows individual stationmaster to choose the road to be less and force the Internet competition to be more intense.

4. Continuous improvement of visitors ' quality

China Internet Development 10 China's netizens also developed 10 years, 10 years of Chinese netizens have a great improvement in the quality of information in the flood of today visitors are no longer interested in all information, good and bad Internet information has made Chinese netizens appeared "aesthetic fatigue" Opening a Web page visitors will not look for useful information on your site as before, but will not be able to see what you want in a minute and choose another site and today's netizens have a strong resolution on the site's information. Pseudo-Original "although at present still barely able to cheat search engine but definitely not escape the eyes of visitors, Quote Mencius's words, "People get the World" personal site to get the visitors ' favor must have their own unique content will only be increasingly mature netizens gradually abandoned.

5. Web site Revenue sharp drop personal site face to excess

Personal site benefits Each encounter under the personal webmaster are deeply experienced, but it is reported that the total investment in online advertising is increasing every year this means that the Internet cake did not reduce the cake is not evenly distributed and this cake in the future distribution will be more uneven, Today's website may still be able to make ends meet, but in the next few years it is likely to face a shortfall in income.

6. Personal site attack risk will increase greatly

Personal site Most people control, program, art, journalists, editors, legal advisers are all responsible for a person, if the real intention to do business a website must be busy more afraid of the personal site even if small achievements will suffer from similar competitive sites and attack this seems to have become the Internet "unspoken rules" webmaster station, Laggards and 56, Youku and even Sina, NetEase are no exception. Personal sites are often helpless in times of attack even if the webmaster is a good programmer by virtue of the strength of a person is hard to resist and the Internet competition is increasing the risk of the site will be more and more attacks, personal site of the collapse of the crisis is also increasing.

The above from the personal site traffic sources, resource sources, exposure to risk resistance, visitor loyalty, Web site revenue and the entire Chinese Internet competition situation, and so on six aspects of the personal site of the distress of the bad environment, It can be said that this form of personal site is very bad at the same time, some of the above six aspects not only for personal sites is a disadvantage for many of the current large sites also have some impact, such as industry competition and industry attacks, but the vast majority of these large sites are advantageous, such as the search engine block spam sites and national copyright protection for large sites to provide a better environment for development.

In fact, the plight of personal site is far more than the above six aspects, I believe that the vast number of personal webmaster in the operation of their own website is also deeply experienced. Personal site to be in the future of China's internet has a foothold must be reformed, must change the previous way of doing the station and operation mode, to make the right strategy to solve their own difficulties, the specific relevant direction and means I will and everyone in the next issue of "personal site imminent danger of transition (next)" and the vast number of colleagues to explore together.

Finally welcome you and I contact each other QQ signature (www.7iqq.com) qq:10198175 hope that the predecessors have a lot of questions to ask the next circle of predecessors!